
Learn what data management is and why it matters as a strategic asset, and explore the DMA framework—from collect, store, organize, to protect and leverage data—for accurate decision making.
Discover the DMA framework and its strategic approach to data management, covering governance, quality, integration, modeling, architecture, security, and metadata, aligned with business goals and data ownership.
Explore how data becomes a strategic asset that drives competitive advantage by fostering a data driven culture, clear ownership, governance, and accessible, high quality data aligned with business objectives.
Align data strategy with business goals by identifying priorities, defining use cases, and implementing governance, data quality measures, and KPIs to generate value from data.
Prioritize data management initiatives using impact versus effort, data maturity, and business value assessments. Focus on high-impact, low-effort projects, data governance, and stakeholder input to maximize regulatory compliance and impact.
Design a data management strategy for a retail firm by aligning with business goals, prioritizing customer data cleansing and real-time inventory visibility, and defining governance, KPIs, and automated updates.
Centralize customer data in a CRM to align data strategy with business goals, enable product usage insights, and drive 50% faster support and 10% higher retention for a tech SME.
Explore how data integration unifies data from diverse sources using ETL and ELT. Ensure accessible data across systems with data quality, security, and governance under GDPR and CcpA.
Explore etl, elt, and data virtualization for integrated data across sources, noting etl for data quality, elt for large-scale processing, and virtualization for real-time access without replication. Governance ensures interoperability.
Define governance for data interoperability by establishing roles, data quality controls, and access rules. Ensure trusted, accessible data with data lineage, gdpr and ccpa compliance, and role-based or attribute-based access.
Bank data consolidation uses an etl approach to create a single customer view with quality and governance, loading into a centralized data warehouse for compliant, accurate reporting.
Data governance, a strategic framework of policies and roles, ensures data accuracy, security, and accessibility throughout its life cycle. It emphasizes ownership, regulatory compliance, data quality, and organizational culture.
Establish clear data policies and standards to ensure data quality, security, privacy, data formats and naming conventions, and regulatory compliance aligned with business objectives.
Assess data governance with metrics that measure quality, security, accessibility, and regulatory compliance. Apply data quality metrics—completeness, accuracy, consistency, duplicates—and track security incidents, access times, GDPR and CCPA compliance.
Master data management within the data governance framework creates a single source of truth by cleansing and consolidating key records across systems, with rules and automation.
Explore data quality within the Dama framework across the data lifecycle. Apply profiling, validation rules, cleansing, monitoring, and business-technical collaboration to sustain accuracy, completeness, and consistency.
Implement a global data governance initiative in a multinational company by establishing a data management policy, defining data ownership and stewardship, and automating validation to improve data quality and compliance.
Explore the differences between logical and physical data modeling and how data governance shapes structures, translating business needs into structured, implementable database designs with entities, keys, and performance considerations.
Adapt data models to complex environments with multiple data sources and regional variations, handling hierarchical relationships, balancing conceptual and physical models, governance, and cross-team collaboration.
Design a practical logical data model for a national supermarket chain, defining customer, product, store, sale, loyalty program, and supplier, with business rules guiding future physical design.
Harness unstructured data as a strategic asset by applying governance, classification, and tools like NLP and ECM to integrate it with structured data for better decisions.
Define and classify content types to tailor management of documents, emails, images, and presentations, then apply metadata, governance, and retention policies to improve searchability and regulatory compliance.
Apply content lifecycle management in a media company by classifying content, automating workflows, ensuring accountability, and enforcing retention policies to boost searchability and reduce duplicates.
Understand how data warehouses consolidate historical data for multidimensional analysis and how BI provides reports, dashboards, and KPI alerts to support informed decisions.
Align data warehousing and BI with business objectives to drive a robust data strategy, using a centralized warehouse, dashboards, and reports for reliable, timely insights.
Implement a sales data mart by integrating POS, online store, product data, and promotions via ETL for unified KPI insights. Dashboards provide real-time, role-based views for stores and regions.
Develop a cross-functional data strategy for a legacy insurance company by establishing governance, architecture, and data quality pillars to achieve a single customer view and six- and twelve-month goals.
Apply data quality governance to a national retail chain, using rules for completeness, uniqueness, validity, consistency, and accuracy, plus deduplication and email validation, guided by a three-phase improvement plan.
Learn how a financial institution builds a shared data governance driven business glossary to harmonize definitions across departments, align dashboards, and improve decision making through metadata management.
Map data lineage to trace data flows from source systems to dashboards in regulatory reporting, enhancing transparency, trust, and audit readiness in a bank case.
Maintain data management success through ongoing alignment with business priorities, iterative governance, and shared accountability, turning data into a strategic enabler that evolves with the business.
Do you want to learn how to transform data into a true strategic asset for your organization? Are you interested in designing a solid data strategy, improving information quality, and ensuring effective governance? Then this course, “Data Management & Strategy Based on DAMA”, is exactly what you need.
In this course, you will discover the fundamental principles of Data Management and how to apply them using the internationally recognized DAMA-DMBOK framework. You will learn how to develop a data strategy aligned with business objectives, prioritize initiatives effectively, and structure data management with a global and sustainable vision.
We will dive deep into key areas such as data integration and interoperability, data governance, logical and physical modeling, content and business documentation management, as well as business intelligence and data warehousing environments.
You will also explore the role of Master Data Management (MDM) and Data Quality within a well-governed strategy. All of this will be covered with a practical approach and real-world cases, helping you apply what you learn to common professional scenarios.
This course is designed both for data professionals and for those with no prior experience who want to enter the field of Data Management. With a clear, progressive, and flexible approach suited to different levels, you’ll gain a comprehensive and actionable understanding of how to structure, govern, and leverage data in any type of organization.
Enroll now and learn how to build a data strategy that drives efficiency, innovation, and value in your company!