Data-driven decisions: mastering market research strategies
What you'll learn
- Learn how to map the customer journey, identify customer segments, and develop buyer personas
- You'll learn how to conduct market research using traditional methods and AI tools
- You'll explore AI-powered tools for competitor analysis, social media listening, and customer sentiment analysis
- Explore cutting-edge AI technologies in marketing, such as AI-powered chatbots, programmatic advertising, and marketing automation
- You'll learn to develop marketing tactics, select appropriate channels, and allocate resources for maximum impact
- Learn skills to stay informed about the latest AI trends and adapt your marketing strategies for continued success
Requirements
- The most important prerequisite? A genuine interest in learning about marketing strategy! If you're curious about understanding your audience, crafting compelling messages, and leveraging technology to achieve marketing goals, then this course is a perfect fit for you.
- You'll be using online course materials, interacting with AI-powered tools, and potentially participating in online discussions. However, even if you're not a tech whiz, the course is designed to be user-friendly and accessible.
- The course incorporates interactive elements like case studies and AI simulations. This "learn by doing" approach allows you to apply concepts in a practical setting, regardless of your prior experience level.
Description
Artificial intelligence (AI) is reshaping the way businesses approach marketing. To remain competitive and achieve long-term success, it's imperative for marketers to stay informed about the latest AI trends and adapt their strategies accordingly.
This course will equip you with the essential skills to:
Stay up-to-date on AI advancements: Understand the latest AI technologies and how they can be applied to marketing.
Develop effective marketing tactics: Learn how to create targeted and impactful marketing campaigns.
Select the right channels: Determine the most effective channels for reaching your target audience.
Allocate resources wisely: Optimize your marketing budget for maximum ROI.
Explore cutting-edge AI tools: Discover how AI-powered chatbots, programmatic advertising, and marketing automation can transform your marketing efforts.
Conduct in-depth market research: Utilize traditional methods and AI tools to gain valuable insights into your customers and competitors.
Map the customer journey: Understand your customers' needs and preferences at every stage of the buying process.
Identify customer segments: Target specific groups of customers with tailored marketing messages.
Develop buyer personas: Create detailed profiles of your ideal customers to inform your marketing strategies.
By the end of this course, you'll be well-prepared to leverage AI to drive your marketing efforts and achieve your business goals.
Who this course is for:
- If you're a budding entrepreneur or looking to take your existing business to the next level, this course equips you with the knowledge and skills to develop a strategic marketing plan to reach your target audience and achieve your goals.
- Are you interested in transitioning into a marketing role? This course provides a comprehensive foundation in marketing fundamentals, customer analysis, and campaign development, giving you a competitive edge in the job market.
- Even seasoned marketers can benefit from this course. Learn how to leverage AI tools for market research, content creation, and campaign optimization, staying ahead of the curve in the ever-evolving marketing landscape.
- No prior marketing experience is necessary! This course is perfect if you're interested in learning about the core principles of marketing, how to build a brand, and how to leverage technology to achieve marketing success.
- Business owners and entrepreneurs
- Marketing managers and specialists
- Sales professionals
- Product managers
- Content creators and freelancers
- Anyone interested in learning about marketing fundamentals and AI applications in business
Instructors
- 4.4 Instructor Rating
- 2,747 Reviews
- 166,520 Students
- 31 Courses
A few important things to me:
Family, friends, honesty, integrity, innovation, creativity and working with others in order to make real progress. You'll often find me exploring places with my camera or making music with my buddies.
Work related, I'm an experienced business developer with an established history of working in the building materials industry. Skilled in negotiation, sales, general management and account management. I demonstrate strong entrepreneurship and always strive to take a leading role in the pursuit of profit.
Furthermore, I'm a digital native with a high interest in digital marketing and digital sales.
A few of the tools I work with:
Hubspot CRM
Teamleader CRM
Google Analytics
Google AdWords
MS Office
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe XD
Adobe Premiere Pro
Adobe After Effects
Mailchimp
Funnel strategy
Wordpress
Squarespace
Shopify
Roadmap strategy
Yoast
Elementor Pro
Chat GPT
Midjourney
LinkedIn Sales Navigator
You can find me on most social media platforms, happy to connect.
- 4.3 Instructor Rating
- 373 Reviews
- 32,485 Students
- 7 Courses
I help companies and organisations to make impact in a creative way.
My company Promotime was founded in 2010 and I am making video's since the year 2000.
Coaching others is something that I have been doing since a young age, especially in sports. I graduated as PE teacher and was world champion in rope skipping. Through my sport I was coaching teams all over the world.
- 4.4 Instructor Rating
- 2,747 Reviews
- 166,520 Students
- 31 Courses
Hey, I’m 20 years old, a marketing student at Thomas More with a big passion for marketing and sales. I love exploring how brands connect with people and finding creative ways to make an impact. I’m always curious, eager to learn, and excited to bring fresh ideas to the table!