
Make data-driven decisions to improve outcomes and growth by balancing expert insight, research, and accessible data, reducing the risk of poor decisions in the 21st century.
Discover how data driven decision making can boost profit, revenue, and customer growth, and why inertia, risky overhype of analytics, and vague direction hinder turning insights into action.
Explore the data to wisdom hierarchy and data use maturity frameworks. Learn the data driven decision making process and how insights, strategy, technology, and people drive organizational success.
Explore the DIKW-D model and its role in framing data driven decision making, preparing your mind for reflection while acknowledging its high level, theoretical nature.
Define a north star vision for data-driven evolution using data-use maturity frameworks, align resources, and guide decisions from gut feel to autopilot data-driven decision making.
Explore crafting a clear data use strategy and a relevant problem statement, using the business model canvas to view the nine building blocks and align data plans with business strategy.
The business model canvas starts data-use strategies but requires what and why; align teams, set clear objectives with smart goals, create multiple strategies, and secure senior leadership buy-in.
Explore how to craft clear data use strategies aligned with existing objectives, validated by gap analyses and stakeholder interviews, and supported by executive buy-in and the data driven decision making process.
Explore how technology supports data-driven decision making by transforming raw data into information and insights, and learn to engage technical experts to optimize data use strategies.
Identify the technical and non-technical roles responsible for delivering outcomes across the nine steps of data-driven decision making, from raw data to actionable insights.
Explore the data driven mindset of individuals and leaders, and the beliefs and behaviors that cultivate a data driven decision making culture.
Adopt a customer-first data-driven mindset by acting as a service provider to internal and external customers, democratizing data access, and delivering self-service solutions that address context and needs.
Apply data-driven behavior by asking probing questions about data quality, data warehouses, data transformations, algorithms and modelling techniques, while assessing probabilities, biases, and encouraging further exploration.
Celebrate completing this data-driven decision making and innovation course, built on research and interviews. Reflect, critique, and apply insights with peers and your organization.
This document contains the free weblinks I used to construct this course. I have also included all the academic articles used in my broader research on the topic. Some articles may require you to access them via Journals for which you have to pay - in most cases you can find free versions. I do not have any business relationships with any of the sites, companies or research journals I used and list here.
Making strategic decisions, which is the act of allocating limited time and money towards specific objectives, is a fundamental component of business and personal management. Good decisions lead to success while poor decisions lead to loss or failure.
A data-driven organization is one that leverages information technology to collect, manage and transform data into relevant insights for strategic decision making. Research has shown that data-derived insights can reduce the time and the costs associated with an organization's research and development process. In fact, research has shown that data itself can become or define a new product, and that data-driven firms innovate more frequently and more intensely than other firms.
The overall objective of this course is to make you a more effective 21st century decision maker. This will aid you in becoming a more effective leader or role model in your current organization, and potentially a more attractive candidate for future leadership roles.
The course aims to achieve this by equipping you with a deep insight and understanding of the following two themes:
1. How to effectively implement data-driven decision making within an organization
2. What mindsets and behaviors you need to develop or practice in order to become an effective data-driven leader
This course is not technical in nature at all. No background experience in data analysis or data technology is required. Exposure to business decision making, in any type or size of organization, is advantageous.
(All slides are provided in the first and last lecture of each chapter)