In this 7 module course, I’ll walk you through building and launching a 90-day, data-driven content marketing strategy for your startup. You'll learn how to increase conversions up to 25%, boost unique traffic up to 8X, and do it all for 2/3 less. Here's what you'll be learning:
Module One: Meet the Instructor
Module Two: Why Content Marketing?
In this module, you'll learn what content marketing is, why it’s an important investment, and what your timeline for success looks like.
Module Three: Building a 90 Day Data-Driven Strategy
In this module, you'll learn how to define & document goals and objectives and reverse engineer a strategy accordingly. We’ll walk through the importance of data-collection and research in setting the stage for your content marketing program and putting your plan in writing. At the end of this section, you’ll have the framework for a successful content marketing program.
Module Four: Creating Content to Add Value & Optimizing Content
In this module, you'll learn end-to-end systems and processes to efficiently create high-quality content that boosts organic traffic and converts. You’ll also discover the best ways to schedule and organize content, streamline coordination among teams (internal & external), and keep your content fresh and flowing. We’ll also walk you through best practices for optimizing your content.
Module Five: Optimizing Content Promotion & Distribution
In this module, you'll learn how to get your high-quality content in front of the right eyes at the right time. We’ll walk you through the most effective content distribution and promotion methods and tactics, so your content gets the broadest possible reach in a targeted manner. You’ll also get tips on how to extend the lifecycle of your content and repurpose for alternative channels.
Module Six: Lead Generation
In this module, you'll get expert tips on using lead magnets to generate new leads. We’ll walk you through the best ways to leverage your content to capture contact info from your most desirable prospects. You’ll also learn how to create a killer landing page and how to nurture leads.
Module Seven: Analyze, Tweak, Repeat & Scale
In this final module, you'll learn how to track and measure your content marketing program, benchmark your results, and pivot where needed. We’ll also show you how to take the systems and processes you’ve learned in this course and use them to scale the program and amplify your results.
BONUS: You'll also get access to TEN resources guides, including EIGHT detailed checklists that get you on the path to success in the fastest way possible. Double bonus: A special worksheet to help you map out your content marketing goals. Great tool for getting executive buy-in!