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Keep shoppingData-Driven Decision Making & Cost-Benefit Analysis (CBA)
13,308 students
Data-Driven Decision Making & Cost-Benefit Analysis (CBA)
Data-driven decision making, analytics, and Cost-Benefit Analysis (CBA) for business and management.
Last updated 4/2026
English
What you'll learn
- Introduction to Data-Based Decision Making
- Gathering the Right Data
- Analysing and Interpreting Data
- Cost-Benefit Analysis (CBA) Fundamentals
- Conducting a Cost-Benefit Analysis
- Integrating Data into Decision-Making Processes
- Tools & Technologies for Data-Based Decision Making
- Obtain the official MTF Institute Certificate and Student ID to verify your new skills.
- Boost your professional visibility by adding a verified MTF certificate to your LinkedIn profile.
- Demonstrate your commitment to professional growth to recruiters with recognized credentials.
- Join a global network of MTF professionals and gain access to exclusive business insights.
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Course content
8 sections • 70 lectures • 10h 13m total length
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to the Data-Based Decision Making & Cost-Benefit Analysis (CBA) Program by MTF Institute
What You Will Learn
In this course, you will develop practical skills in:
Data-Based Decision Making
How to collect, interpret, and use data effectively
Turning raw data into insights
Avoiding intuition-based pitfalls and cognitive biases
Structuring decisions in a clear and rational way
Cost-Benefit Analysis (CBA)
Evaluating initiatives, projects, and investments
Quantifying costs, benefits, risks, and uncertainties
Prioritizing projects using ROI, payback, and value frameworks
Conducting CBAs for real business scenarios
Decision Frameworks & Tools
SWOT, decision matrices, scenario planning
KPI-driven decision making
Analytics-based problem-solving
Tools & technologies for data-driven evaluation
Psychology of Decision Making
Understanding heuristics, biases, and mental shortcuts
Emotional intelligence in leadership
Decision making under pressure or uncertainty
Behavioral economics in organisational contexts
Real Business Applications
You will apply these skills to:
Innovation and R&D investments
Digital transformation projects
Product development decisions
Operational and financial decisions
KPI and dashboard evaluation
Why These Skills Matter (for Your Career & Business)
For companies
Reduce risk and uncertainty
Allocate resources more efficiently
Improve strategic planning
Identify new opportunities faster
Build resilient, data-driven cultures
For professionals
Become more valuable and competitive
Stand out as a data-informed decision maker
Improve career advancement potential
Build leadership and analytical credibility
Increase earning potential through high-demand skills
Today’s business leaders expect decisions supported by data, evidence, and structured analysis—not assumptions. This course gives you the skills to operate at that level.
Who This Course Is For
This program is ideal for:
Managers & team leaders
Analysts & business professionals
Product managers, project managers
Consultants & strategy professionals
MBA or executive students
Anyone who wants to make smarter decisions using data
No prior analytics experience is required—everything is explained clearly and practically.
Why This Course Stands Out
Unlike theoretical courses, this program blends:
Real-world case studies
Practical exercises
Data interpretation techniques
CBA templates & frameworks
Psychology + analytics integration
You don’t just learn what to do—you learn how to apply it in real business environments.
By the end of this course, you will be able to:
Make decisions confidently using evidence
Evaluate projects using CBA frameworks
Reduce cognitive bias and decision blindspots
Use analytics to support business recommendations
Present decisions clearly and persuasively
Improve your strategic and leadership capabilities
Join the course today
Mastering data-based decision making and CBA will transform the way you work, lead, and solve business problems.
Take the next step toward becoming a data-driven professional.
Course Author
Dr. Alex Amoroso, PhD
Lead UX & Product Researcher | Head of School (MTF)
Dr. Alex Amoroso is a Senior UX and Product Researcher with over 10 years of experience helping organisations turn research and data into better product decisions.
Her work sits at the intersection of research, product strategy, and decision-making. She has conducted large-scale studies with over 6,000 users across B2B and B2C environments, producing 30+ research reports that have directly informed product direction, user experience design, and innovation initiatives.
She has worked with organisations across Europe on data-driven products, analytics platforms, and IoT systems—partnering with cross-functional teams to translate complex insights into clear, actionable decisions.
Alongside her industry work, Dr. Amoroso teaches Advanced Research Design and Methodologies to doctoral students and serves as Head of the School of Business and Management at the Institute of Management, Technology and Finance.
She holds a PhD in Health Anthropology, with research focused on human behaviour, environmental stress, and quantitative data analysis. Her academic work has been published in multiple peer-reviewed journals.
In her courses, she combines:
Academic rigour
Real-world product case studies
Practical frameworks you can apply immediately
Her focus is simple:
help professionals move from insights → decisions → impact.
Course provided by MTF Institute of Management, Technology and Finance
MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.
MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, Digital Transformation, Fin-tech, E-commerce, and the Internet of Things.
MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.
MTF Institute has a global presence across 216 countries and territories and has been chosen by more than 1 mln. students.
Exclusive: The Career Accelerator Edition
Why is this course unique?
By enrolling in this special edition, you unlock three strategic career advantages:
1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.
· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.
· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.
2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.
· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.
· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.
3. Access to a Global Professional Community Education is more powerful when shared. You are not learning alone.
· Network: Join thousands of professionals worldwide who trust MTF Institute.
· Stay Informed: Gain the opportunity to subscribe to our industry insights and newsletters, keeping you ahead of trends in management and technology.
Start your transformation from a student to a recognized professional today.
Who this course is for:
- No special requirements. A course for anyone who wants to build career in management and business
- What is Data-Based Decision Making? Using data to guide business choices instead of intuition. Involves collecting, analysing, and interpreting data. Enhances accuracy, efficiency, and strategic planning. Applied across industries: marketing, finance, operations, etc.
- Why Data Matters in Management Enables evidence-based decision-making. Reduces risks and uncertainty. Improves efficiency and resource allocation. Supports performance measurement and growth strategies.
- The Role of Data in Strategic Leadership Informs long-term business goals and planning. Helps leaders anticipate market trends and risks. Enhances competitive advantage through insights. Strengthens accountability and performance evaluation.
- Key Benefits & Challenges of Data-Driven Decision Making Benefits: Increases accuracy and efficiency. Identifies trends and opportunities. Enhances customer insights and personalisation. Challenges: Data overload and complexity. Requires proper tools and expertise. Ethical and privacy concerns in data usage.
- Importance for Companies: Improved Decision Making: Data-based decision making replaces gut feelings and assumptions with concrete evidence. By analyzing data, companies can identify trends, patterns, and insights that lead to more informed and effective decisions. This reduces risks and increases the likelihood of positive outcomes. Enhanced Efficiency and Productivity: CBA helps companies evaluate the costs and benefits of different projects, initiatives, or strategies. This ensures that resources are allocated efficiently and that investments are made in areas that provide the greatest return. By optimizing resource allocation, companies can improve productivity and profitability. Competitive Advantage: Companies that effectively utilize data and CBA gain a competitive edge. They can identify market opportunities, understand customer preferences, and develop innovative products or services that meet market demands. This allows them to stay ahead of the competition and capture a larger market share. Risk Management: Data analysis helps companies identify potential risks and challenges. By understanding the factors that can impact their operations, they can develop strategies to mitigate risks and minimize negative consequences. This ensures business continuity and resilience. Innovation and Growth: Data-driven insights can spark innovation and drive business growth. By analyzing customer feedback, market trends, and emerging technologies, companies can identify new opportunities for product development, market expansion, or process improvement. This fosters a culture of innovation and enables sustainable growth.
- upport in Building a Career for Managers and Experts: Increased Employability: Managers and experts with expertise in data-based decision making and CBA are in high demand across industries. These skills are highly valued by employers as they demonstrate the ability to make informed decisions, optimize resource allocation, and drive business growth. Career Advancement: Developing these skills can accelerate career advancement. Managers who can effectively use data to support their decisions are more likely to be recognized for their contributions and promoted to higher positions. Enhanced Credibility: Expertise in data analysis and CBA enhances the credibility of managers and experts. When they can back up their recommendations with data and rigorous analysis, their opinions are more likely to be respected and their ideas adopted. Leadership Potential: Data-based decision making and CBA are essential skills for effective leadership. Leaders who can analyze data, assess risks, and make informed decisions are better equipped to guide their teams and organizations towards success. Higher Earning Potential: Managers and experts with these skills often command higher salaries. Their ability to drive business value through data-driven insights makes them valuable assets to companies, leading to increased earning potential.
- In conclusion, developing expertise in Data-Based Decision Making and Cost-Benefit Analysis is essential for both companies and individuals. Companies benefit from improved decision making, enhanced efficiency, and a competitive advantage, while managers and experts gain increased employability, career advancement, and higher earning potential.