
Before you can influence the brain’s control of appetite and satiety you need to understand a counter-intuitive finding in this lesson: It isn’t your belly that’s making you hungry; it’s your brain.
Neuroscientists conceive of hunger as "organic" or “manipulated.” In the manipulated state, it doesn’t matter whether your belly is empty or full, or whether you have a biological need for fuel. You experience hunger because somebody or something brings it out in you. Spoiler alert: Our hunger is constantly being manipulated.
LESSON TAKEAWAYS
AIM: Understand how your hunger can be trained up or down as a "conditioned response" to certain stimuli.
SKILLS YOU'LL LEARN: How to avoid situations and behaviors that lead to artificially raising your hunger.
See the resources section for links to research studies informing this lesson.
Food doesn't just satisfy hunger; it can CREATE it. This is one of the more eye-opening discoveries in neuroscience and it's instrumental in guiding hunger-reducing behavior. Here you'll see stunning examples of how, if you're not careful, you can use food to create hunger that wasn't there originally.
LESSON TAKEAWAYS
AIM: Understand how we inadvertently use food to stoke unnecessary hunger. Example: eating breakfast when you're not hungry. You take a nibble of toast, it sparks hunger, and next thing you know you have a full breakfast. But you started off with no appetite! Food created the hunger.
SKILLS YOU'LL LEARN: Tactics and strategies that avoid conscious or unconscious manipulation of your hunger.
Hunger is often a conditioned response to stimuli (example: you're not hungry, you see an ad for pizza and suddenly you're hungry). Fortunately, you can use classical conditioning to break those associations. In this lesson, you'll see plenty of examples on how to do that.
LESSON TAKEAWAYS
AIM: Understand what it takes to break conscious and unconscious hunger associations.
GOAL: Create new eating behaviors that break weight-gaining hunger associations.
See the resources section for links to research studies informing this lesson.
WHAT IS THE DELBOEUF ILLUSION & HOW DOES IT APPLY TO HUNGER?
You'll see dramatic, visual examples of the Delboeuf Illusion--how easily your brain is fooled into thinking it's seeing something that's not there. You'll also find out how the brain perceives size has a direct impact on how you experience hunger.
LESSON TAKEAWAYS
AIM: Understand the principles of The Delboeuf Illusion and how it applies to food, hunger and satiation.
Goal: A greater awareness of the brain's blind spots that can be exploited to reduce hunger.
See the resources section for links to research studies informing this lesson.
This step-by-step plan, recommended by neuroscientists, will activate the Delboeuf Illusion and maximize the potential to reduce hunger..
LESSON TAKEAWAYS
AIM: Understand how The Delboeuf Illusion works under different circumstances.
Skills You'll Learn: How to activate The Delboeuf Illusion and eat significantly less while feeling completely satiated.
A step-by-step guide to maximizing the hunger-reducing properties of the Delboeuf Illusion.
See the resources section for links to research studies informing this lesson.
WHAT IS THE "PORTION SIZE EFFECT?"
Succinct explanations and loads of examples you'll be able to relate to. Some of the counter-intuitive conclusions scientists have made about the steady increases in portion sizes will no doubt surprise you.
AIM: Understand how The Portion Size Effect works so you can neutralize it in the service of reducing hunger.
Skills You'll Learn: How to activate "The Bite Size Mechanism" produced by The Portion Size Effect, which is proven to reduce the amount of food you eat without feeling cheated or deprived.
See the resources section for links to research studies informing this lesson.
Memory has a huge influence on hunger and satiety. Known as "The Meal-Recall Effect," this is one of the most important discoveries ever made in our understanding of hunger. Here you'll understand how it came to be and what impact it has on your every day hunger levels.
LESSON TAKEAWAYS
AIM: Understand how the brain uses memory to construct hunger and satiety.
GOAL: Awareness of how important it is to pay attention to what you're eating so your brain can recall it when it formulates hunger levels for the next eating opportunity.
See the resources section for links to research studies informing this lesson.
A step-by-step guide to applying this proven hunger-reducing technique. Taken directly from the methodology used in the peer-reviewed experiments, the steps are simple to understand and easy to implement.
LESSON TAKEAWAYS
AIM: Create strong memories of what you're eating so your brain can access those memories and influence how it perceives hunger for the next meal.
GOAL: Create new ways of approaching your meals, enjoying them and "storing the data" your brain will use to perceive less hunger.
SKILLS YOU'LL LEARN: How to activate "The Meal-Recall Effect" to produce the same results achieved in laboratory settings (a 14% to 50% reduction in hunger).
Building new habits require you to pause and pay attention to what you’re thinking and doing. They require in-the-moment “sensors” that go off when you’re in the middle of a habit you’re trying to break, or a habit you’re trying to establish.
In this lesson, you'll learn the art of "cultivating a witness state" so you can be more aware of what you're doing.
See the resources section for links to research studies informing this lesson.
The latest studies in resilience show that a strategy called "Planning For Setbacks" dramatically increase accomplishment of goals. In this lesson, we'll show you how to apply this brilliant approach.
BREAK FREE FROM THE HUNGER CAUSING YOUR WEIGHT GAIN
Our Class Uses The Latest Discoveries In Neuroscience To Cut Your Hunger by Up To 50%
What Would Happen To Your Weight If You Cut Your Hunger In Half?
Imagine what would happen if you simply didn't WANT to eat the amount of food you're currently eating.
Overeating? Gone. Binging? Gone. Cravings? Managed. Second or third servings? Undesired. Huge portions? Not anymore.
How is it possible to significantly reduce hunger without meds, pills, vitamins or supplements? In the last few years there's been a revolution in our understanding of the brain's role in constructing hunger and satiety.
This new understanding allowed neuroscientists to develop techniques and behaviors that can drastically reduce hunger levels.
There's a vast literature in peer-reviewed science journals showing which protocols cut hunger and why they work.
For example, a simple technique involving memory can reduce your hunger for the next meal by up to 50%. Neuroscientists call it "The Meal-Recall Effect."
Imagine how much weight you'd lose if you stopped being so hungry all the time. Our online class, filled with neuroscientific insights and techniques, can turn your imagination into reality.
HOW WE'LL REDUCE YOUR HUNGER
Our 3-hour, video-based online course shows you how to use the latest discoveries in neuroscience to reduce your hunger by up to 50%.
By the time you complete this course you will know how to significantly reduce your hunger using evidence-based techniques published in neuroscience journals.
You will simply not WANT the amount of food you’re currently eating.
SKILLS YOU'LL LEARN
We will teach you the skills to painlessly reduce your appetite so you can stop being so hungry all the time. You can use these skills to:
Stop overeating
Weaken cravings for unhealthy food
Stop wanting huge portions
Stop serving yourself seconds and thirds.
Eat smaller portions of comfort foods without feeling deprived.
MAIN BENEFIT
Lose weight without the misery of dieting.
SECONDARY BENEFITS
Regulate blood sugar levels
Stabilize your mood
Increase energy levels
Reduce cholesterol
Improve heart health
Have better teeth
Reduce inflammation
Less "brain fog"
Reduce diabetes risk
Reduce belly fat
IS THIS COURSE FOR YOU?
Yes, if you feel your hunger is out of control, you’re tired of deprivation dieting and want an evidence-based alternative to losing weight.
You don’t need willpower or self-control to succeed in this class because the techniques you’ll learn don’t require them. All you need is a willingness to learn and trust the science that this course is built on.
COURSE SET-UP
Video, text, guides and downloads
6 sections, each with 3 lessons
Course is about 3 hours long but you'll want to space it out over 2 weeks so you can absorb the insights and apply the techniques.
Each lesson under 5 minutes
Each lesson ends with linked citations to help you identify the research and locate scientific sources
VIP support--you can ask me questions via personal coaching, email, and “office hours.”
YOU CAN LOSE MORE WEIGHT BY REDUCING YOUR HUNGER THAN GOING ON A DIET
The most important discovery made by neuroscientists in the past 20 years can significantly reduce your hunger--without dieting or deprivation.
Their discovery?
It's the brain--not the stomach-- that determines hunger and satiety. In fact, hunger and satiety are not simply biological phenomena but mental constructs.
This is a difficult concept to comprehend and best described with an observation about thirst.
YOUR BRAIN CONSTRUCTS HUNGER & THIRST
Let’s say you’re outside on a hot day. You drink a tall glass of water and your thirst goes away immediately.
Now, how is it possible to quench your thirst so quickly when the water you just drank won’t reach your blood for another 20 minutes?
Think about that for a second. Your thirst goes away before the water can reach the blood. How is this possible?
The brain. It calculates how much water your blood needs and tells your body how much to drink. Once you drink what the brain estimates you need, reward chemicals like dopamine are released and voila! Your thirst is quenched even though none of the water has entered the bloodstream.
In other words, it isn’t the water that’s quenching your thirst; it’s your brain.
The same goes for hunger. It isn’t food that satiates your appetite; it’s the brain. That thing inside your skull decides how much you drink to slake your thirst and how much you eat to feel full.
Both thirst and hunger are mental constructions formed by sensory data, influenced by external factors, and shaped by experience.
REDUCE YOUR APPETITE
On their way to discovering the brain's central role in determining hunger and thirst, neuroscientists developed certain protocols that increased or decreased hunger in test subjects.
The public doesn't know much about these techniques because they're published in obscure, but highly-regarded science journals.
The obscurity ends with our online weight loss class, Cut Your Hunger In Half. Every insight, tool and method is taken directly from the peer-reviewed neuroscience journals they were published in.
Enroll in the class today and learn how to reduce your hunger with techniques developed by neuroscientists