The Basics of Customer Story Videos
- 32 mins on-demand video
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Customer Testimonials
- Story Structure
- Brand Awareness
- Pre-Production Planning
- Connecting To Your Customers
- Documentary Filmmaking
- Basic understanding of your customers or clients
- Experience with customer testimonials might be helpful.
Customer stories are a powerful way to increase brand awareness and improve audience engagement.
In this class, we’ll cover the basics of storytelling as it relates to making better customer testimonial videos.
We won’t be learning how to film anything, just the important building blocks of storytelling and how to leverage this knowledge to grow your business.
This class is perfect for Video Creators, Marketing Professionals, and Social Media Influencers.
- Marketing Professionals
- Video Professionals
- Social Media Creators
- Social Media Influencers
The first thing to know about making great client or customer testimonials videos is this… The customer is the hero. It’s their journey that matters. It’s the customer's journey that other customers and future customers want to hear about the most.
You might be familiar with the Beginning, Middle, End format of storytelling. I use this format for structuring most customer story videos.
Beginning - Their life before your product or service
Middle - What brought them to your product or service
End - Their life today, and how’s it’s better because of your product or service.
You’ll want to discover the primary story points leading up to your customer actually using your product or service. This could span a few days, weeks, months, or even years. It’s your job to identify the most important story points to cover.
This section could be fun and light or a bit more dramatic depending on your branding needs. Either way, you’ll want to explore this transition point. There are three points to explore during this part of the story:
What had to change for the customer?
What were the fears or concerns they encountered before making the change?
How did your solution help them through and provided change?
This story deals with the loss of a loved one. We decided to start the story with that loss instead of having it in the middle. Sometimes you can adjust the story structure. Notice how this story incorporates the products to help the main character move forward in life after experiencing loss.