The Basics of Customer Story Videos
4.6 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,025 students enrolled

The Basics of Customer Story Videos

Learn how to tell great customer stories to grow your business.
4.6 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,025 students enrolled
Created by Spencer Burnside
Last updated 3/2019
English
English [Auto-generated]
Current price: $12.99 Original price: $19.99 Discount: 35% off
2 hours left at this price!
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This course includes
  • 32 mins on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Storytelling
  • Customer Testimonials
  • Story Structure
  • Brand Awareness
  • Pre-Production Planning
  • Connecting To Your Customers
  • Documentary Filmmaking
Requirements
  • Basic understanding of your customers or clients
  • Experience with customer testimonials might be helpful.
Description

Customer stories are a powerful way to increase brand awareness and improve audience engagement.

In this class, we’ll cover the basics of storytelling as it relates to making better customer testimonial videos.

We won’t be learning how to film anything, just the important building blocks of storytelling and how to leverage this knowledge to grow your business.

This class is perfect for Video Creators, Marketing Professionals, and Social Media Influencers.

Who this course is for:
  • Marketing Professionals
  • Video Professionals
  • Social Media Creators
  • Social Media Influencers
Course content
Expand all 11 lectures 32:24
+ Introduction
1 lecture 01:02

Welcome to The Basics of Customer Story Videos. Customer Story Videos increase awareness and engagement with your brand.

Preview 01:02
+ The Hero's Journey
5 lectures 16:13

The first thing to know about making great client or customer testimonials videos is this… The customer is the hero. It’s their journey that matters. It’s the customer's journey that other customers and future customers want to hear about the most.

Preview 02:29

You might be familiar with the Beginning, Middle, End format of storytelling. I use this format for structuring most customer story videos.

  1. Beginning - Their life before your product or service

  2. Middle - What brought them to your product or service

  3. End - Their life today, and how’s it’s better because of your product or service.

Preview 02:29

You’ll want to discover the primary story points leading up to your customer actually using your product or service. This could span a few days, weeks, months, or even years. It’s your job to identify the most important story points to cover.

Preview 04:37

This section could be fun and light or a bit more dramatic depending on your branding needs. Either way, you’ll want to explore this transition point. There are three points to explore during this part of the story:

  1. What had to change for the customer?

  2. What were the fears or concerns they encountered before making the change?

  3. How did your solution help them through and provided change?

Introducing Your Product or Service
03:01

To close out the customer story, explore how life is better thanks to your product or service.

Their Life Now
03:37
+ Hero's Journey Worksheet
1 lecture 01:48

Now it's your turn to explore your customer's story with the Hero's Journey Worksheet. Map our their story and discover how your products or services have made a difference in their life.

About the Worksheet
01:48
Take some time to map out your customer's story by downloading the Hero's Journey Worksheet. You may also want to interview your customers about their story.
Hero's Journey Project Section
3 questions
+ Example Stories
3 lectures 12:38

This video is about a husband and wife who run their own business. They share some of their challenges as part of their hero's journey.

Example 1
04:33

In this video example we set up the active outdoor lifestyle of the subject. Then have her share about an injury that almost made it impossible for her to enjoy her active lifestyle. We then introduce the products that helped her return to activity.

Example 2
02:55

This story deals with the loss of a loved one. We decided to start the story with that loss instead of having it in the middle. Sometimes you can adjust the story structure. Notice how this story incorporates the products to help the main character move forward in life after experiencing loss.

Example 3
05:10
+ Closing Thoughts
1 lecture 00:43

Thanks for taking this course. Here are some final thoughts as we come to the end.

Closing Thoughts
00:43