Masterclass on Customer Loyalty
What you'll learn
- Learn about what is true loyalty
- Why the world is looking at loyalty from a wrong perspective
- Learn why loyalty programmes fail
- Why customer satisfaction does not lead to loyal customers
- Learn how to distinguish between different types of loyal customers
- Why its important to get customers to love your brand
- What you need to do to win the minds and hearts of customers
Requirements
- There are no prerequisites for this course.
Description
In this course we will learn how to win the minds and hearts of customers. Our goal is to develop a brand, where the customer not only likes the brand, but loves the brand. We will learn from successful brands around the globe, that have been able to develop exceptionally high levels of customer loyalty. Find out what it takes to get your customers to start loving your brand.
I have developed this course based on my PhD, where I researched top brands and how they get customers to love their brand. I worked with brands like Emirates Airlines, Apple, Harley Davidson, BMW, Lexus, Caterpillar, Singapore Airlines, Zara, Ikea and Walt Disney.
Since then, I have been testing out the research, the models and tools I developed with companies from all across the globe. These include big firms like Fortune 500 companies, all the way down to the entrepreneurs and startups. I have had the chance to work with companies from all across the globe and in a wide variety of industries. Some of these include, Airlines, Hotels, Travel, Health Care, Education, Government, Defense, Banks, Financial Institutions, Shopping Malls, Professional Sports Teams, Formula 1, IT and Telecom, Professional Services, Performing Arts and Entertainment, Manufacturers, Oil and Gas Sector, Cement, Real Estate, FMCGs, etc.
The tools, models, and concepts that I will be sharing with you are both based on research, and have been tested in a wide variety of industries. These tools, concepts and models are not available anywhere else.
You will learn how to identify the different types of loyal customers, including what true loyalty looks like. You will be able to measure the different types of loyal customers so that you can create customised marketing strategies to appeal to each types of customers. We will discuss what it takes to develop a great brand with high levels of loyal customers. You will be able to develop strategies that incorporate elements to move your organisation towards high levels of loyalty. You will be able to apply our 'how to' list of action points to transform your brand / organisation towards getting more customers to love your brand.
This course is also accredited by the European Professional Certification Agency (EPCA). Participants completing this course will be eligible to get an internationally recognised certificate from EPCA.
Who this course is for:
- Anyone with an interest in getting their customers to become loyal to their brand, company or organisation will find the course of use.
- Entrepreneurs
- Marketing Professionals
- Branding Professionals
- Managers responsible for strategy development
- Anyone looking to sell their services or products
- Students
- Freelancers
- Bloggers
- Consultants
Course content
- Preview01:42
- Preview04:00
- 02:54Why loyalty programmes don't work
- 3 questionsReview of key concepts
Instructor
![Dr Osman Khan](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.1 Instructor Rating
- 113 Reviews
- 322 Students
- 3 Courses
Dr Osman Khan is one of the world’s leading management & marketing experts. Dr. Osman Khan, has over twenty years of experience working with companies to improve their business performance. His main areas of expertise are in Marketing, Information Systems Management, and Strategic Management. He has worked with numerous companies across the globe as a consultant, trainer, researcher and as a member of the management team. His has worked with companies of all sizes, including Fortune 500 and FTSE 50 listed firms. He has been consulting for organisations from Europe and the Middle East, as well as helping firms from the UK and USA in improving customer loyalty, increasing sales, and reassessing strategic marketing goals.
Dr. Khan has worked as a Director at a leading university in London, UK, where he won the prestigious Times Higher Education Award. He has taught at some of the leading universities in the world including, Harvard, Bradford, etc.
Osman has an MBA (specialising in IT Management), and a PhD in Marketing (Bradford). Dr Khan is the author of the book, “Getting Customers to Love your Brand”, and has published an additional three books at the European Centre for Best Practice Management. He is also on three UK based awards.
Moreover, he is actively engaged in conducting training and consulting work. He is on the editorial board of four international journals, as well as on the board of directors of three firms.