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Customer Value Optimization, the e-commerce game changer
Rating: 4.4 out of 5(2 ratings)
16 students

Customer Value Optimization, the e-commerce game changer

An innovative methodology that helps eCommerces grow, using the power of their customers!
Last updated 5/2022
English

What you'll learn

  • Learn the basics of the innovative Customer Value Optimization Methodology
  • Know how all eCommerce skills affect Customer Lifetime Value. From Customer Retention, Support & Analytics to Email and Ads
  • Find out how to generate a great Customer Experience in eCommerce
  • Learn how to use all the eCommerce tools that affect CLV
  • Know how to leverage the power of existing eCommerce customers to grow the business

Course content

4 sections10 lectures59m total length
  • Introduction to Customer Value Optimization1:29

    There's no better moment than today to find out about Customer Value Optimization - the most comprehensive methodology to make customers come back and buy again from you!

Requirements

  • A basic minimum eCommerce experience is recommended

Description

Growing an eCommerce business requires you to focus on every step of the customer journey, from acquisition to conversion and further on to retention.

This is why we developed the Customer Value Optimization Methodology - a comprehensive framework that helps you make any eCommerce more profitable and sustainable using the power of customers!

Here we will be taking an introductory perspective over many topics, such as:

Customer Lifetime Value - how to grow it in a healthy, predictable way using your most valuable resource: your customers.

Customer Segmentation - how to segment your customers so you can always prioritize high value customers.

Loyalty & Retention - retain better customers and reduce churn rates.

eCommerce Growth Tactics - how to grow using strategies relevant in today’s climate.

This course is for you if you are...

✓ An entrepreneur who wants to apply a customer-driven approach in his online business

✓ A digital marketer interested to learn how to increase Customer Lifetime Value and Customer Retention in eCommerce

✓ An online professional interested in Customer Behavior, Customer Segmentation, Loyalty and Customer Satisfaction measurements.

Check out this course and get a taste of the impact that CVO can have in your business and professional life. It might be the best decision you take today!

Who this course is for:

  • Digital marketers, eCommerce managers, eCommerce executives, online marketers, email marketers