Marketing Analytics: Customer Value and Promotion Strategy
4.2 (308 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
34,374 students enrolled

Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability
4.2 (308 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
34,374 students enrolled
Last updated 6/2020
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1.5 hours on-demand video
  • 3 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • Incorporate the impact of discount rate and retention rate to calculate customer value
  • Run Monte-Carlo Simulation to model uncertainity in Market
Requirements
  • You will need a PC with any version of Excel installed in it
  • Basic understanding of Excel operations like opening, closing and saving a file
Description

You're looking for a complete course that will teach you how to calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business., right?

You've found the right course Customer Valuation for Entrepreneurs and Marketers! This course teaches you everything you need to know about different methods to find customer lifetime value and how to find it in Excel using advanced excel tool.

After completing this course you will be able to:

  • Understand the value of your customers to make intelligent decisions on how to spend money acquiring them

  • Learn how to measure customer value based on the customer value concept

  • Use Monte-Carlo simulation to incorporate uncertainty in customer value models

  • Confidently practice, discuss and understand Customer value models used by organizations

How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Customer Valuation for Entrepreneurs and Marketers course.

If you are a business manager or an executive, or a student who wants to learn, calculate and apply customer value in real world problems of business, this course will give you a solid base for that by teaching you the most popular Customer lifetime value models and how to implement it.

Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:

  • Theoretical concepts and use cases of different Customer value models

  • Step-by-step instructions on implement such models in excel

  • Downloadable Excel file containing data and solutions used in each lecture

  • Class notes and assignments to revise and practice the concepts

The practical classes where we create the model  is something which differentiates this course from any other course available online.

What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course

We are also the creators of some of the most popular online courses - with over 170,000 enrollments and thousands of 5-star reviews like these ones:

This is very good, i love the fact the all explanation given can be understood by a layman - Joshua

Thank you Author for this wonderful course. You are the best and this course is worth any price. - Daisy

Our Promise

Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete Assignments

With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.

What is covered in this course?

Understand the value of your customers to make intelligent decisions on how to spend money acquiring them. In this course, we will explore how one can use excel for finding Customer value to

  • Find lifetime customer value

  • Take data driven decision on deciding acquisition cost, retention efforts etc

Let me give you a brief overview of the course

  • Section 1 - Introduction

    In this section we will learn about the course structure


  • Section 2 - Lifetime Customer Value

    In this section, we will discuss about the basic of concepts of Customer Lifetime value.


  • Section 3 - Variations and Sensitivity Analysis

    In this section you will learn how to create excel model to find lifetime customer value and perform sensitivity analysis to capture variations in lifetime value under different scenarios.


  • Section 4 - Monte Carlo Simulation

    This section we will learn the basics and use-cases of Monte Carlo Simulation. We will also use Monte Carlo simulation to find customer value in uncertain scenarios.

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel [Winston, Wayne L.]. We suggest this book as reading material for anyone aspiring to be a marketing analyst.

I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.

Go ahead and click the enroll button, and I'll see you in lesson 1

Cheers

Start-Tech Academy

Who this course is for:
  • Anyone curious to master Customer valuation models from beginner to advanced
Course content
Expand all 14 lectures 01:22:05
+ Lifetime Customer Value
3 lectures 20:57
Files for this course
00:02
Lifetime Customer Value - Excel model
11:10
Quiz
1 question
+ Variations and Sensitivity Analysis
2 lectures 14:39
Sensitivity Analysis in Excel
07:31
Variations in finding customer value
07:08
+ Monte Carlo Simulation
6 lectures 43:25
Monte Carlo Simulation - Introduction
05:11
Monte Carlo Simulation - Example
05:04
Problem Statement
01:51
Monte Carlo Simulation in Excel: Part 1
10:08
Monte Carlo Simulation in Excel: Part 2
11:25
Monte Carlo Simulation in Excel: Part 3
09:46
+ Bonus Section
2 lectures 01:05
Congratulations & About your certificate
00:35
Bonus Lecture
00:30