
Learn the fundamentals of customer success in SaaS, including its purpose, metrics, the customer journey, team roles, and its difference from support.
Explore the fundamentals of customer success in SaaS, including roles and responsibilities, KPIs and metrics, the customer journey with its five stages, and how to build an actionable program.
In this section we start off by understanding what Customer Success is. We understand how it was born and the core reason customer success exists. It starts with the basics of what customer success focuses on and hopes to achieve.
Discover how customer success encompasses diverse roles and teams, and how the customer success manager drives retention through onboarding, support, and account management.
Explore the stages of the customer journey—sales, onboarding, adopt, grow and value realization, renewal, and referral—and discover how customer success plans a proactive playbook at every phase.
Create an action plan to enhance your customer success program by listening, mapping current and ideal journeys, identifying challenges, setting goals and metrics, and building a roadmap to execute projects.
In this course Customer Success for SaaS 101, we will learn all things about customer success. We really focus on the fundamentals and ensure you understand the core elements and principle concepts that any Customer Success professional or any person interested in learning more should know.
We will start by helping you understand what Customer Success is. These are basics and really help us understand what makes it unique compared to other roles or approaches. We also will take a step back to understand why it matters in a SaaS business. We will look at how it is different from customer support, because we know some might find those two roles confusing!
We will dive into key concepts, KPI's, and metrics that should be tracked, then look at the customer journey and how Customer Success fits within it. We will also explore the different roles and responsibilities within a Customer Success team and finally build an action plan to get a Customer Success program started, or improve upon the one you have. This part will be applicable to you no matter where you are at in your maturity of having a Customer Success Team.
As you instructor, I hope my many years of experience and success can help you in your own journey. I can not wait for you to join us!