Customer Acquisition and Retention for Small Business

Getting customers is hard. Keeping them is where the real money is.

In this course, I'll show you the proven strategies I've used across multiple service businesses to find, attract, and retain customers for the long term. Whether you're just starting out or trying to grow a business that already exists, understanding your customers deeply is the single biggest lever you can pull.

What you'll learn:

• How to research and profile your ideal customer - and find out what they actually want

• How to identify your Unique Selling Proposition (USP) and use it in every piece of marketing

• How to apply the 9 P's of marketing to your business and stop leaving money on the table

• How to use the FAB framework (Features, Advantages, Benefits) to speak your customer's language

• How to calculate your customer retention rate and build strategies to improve it

• How to get past the gatekeeper and reach the decision-makers who can actually say yes

• How to use internet marketing and your promotional mix to find customers at scale

• NEW - how to use AI for customer acquisition and retention (with downloadable done for you prompt sheet)

This course is practical, not theoretical. It's built around real small business challenges and comes with a comprehensive course workbook you can use as a blueprint for your own customer acquisition strategy.

I hold a first-class degree in Accounting with Marketing and have built and led multiple service businesses from scratch. Everything I teach in this course comes from experience, not a textbook.

No prior marketing experience needed. If you have a business or are planning one, this course will give you a clear, actionable framework for growth.

Enrol today and start building a business that finds customers - and keeps them.