Agile Customer Research & Data-Driven Decisions 2024
What you'll learn
- Learn the fundamentals of qualitative and quantitative research
- Learn how to define null and alternative hypotheses
- Learn how to plan and execute customer interviews, build customer personas, and design a customer journey and product vision
- Gain proficiency in statistics and hypothesis testing, including how to estimate means and proportions of a population, set up confidence intervals and more
- Discover various approaches to usability testing, including how to set up an A/B test, design an MVP, and distinguish between an MVP and a prototype
- Acquire practical knowledge and advice on applying these new skills to real-world scenarios, with hands-on exercises using Miro, a free online whiteboard tool
- Access downloadable materials and useful links to maximize your learning outcomes
Requirements
- No prior knowledge of the subject is required
Description
(NEW for 2024) Now featuring subtitles in English, French, German, Hindi, Korean, Portuguese, Russian, Simplified Chinese, Spanish, and Ukrainian!
(NEW for 2024) AI Assistant added! (ChatGPT+ subscription required)
Master customer research and data-driven decision-making in this comprehensive course, designed to elevate your professional expertise. Understand customer needs and leverage informed business strategies to advance your career.
Why This Course? Grasp the significance of deep customer insights in today's competitive market. Learn how effective, well-executed research can enhance sales and prevent negative outcomes. This course provides an in-depth exploration of customer research, user testing, statistics, and data-informed business strategies. Starting from the basics, we progress to advanced topics, making it ideal for beginners.
What You'll Learn:
Advanced customer research techniques: Uncover insights and opportunities through advanced research methods.
Data-driven decision-making: Implement robust analytical tools and frameworks to make informed decisions.
Crafting impactful questions: Ensure accuracy and reliability in your data gathering.
Research methodologies: Master surveys, interviews, and focus groups for a competitive edge.
Business and marketing strategies: Optimize strategies by understanding customer behavior and preferences.
Course Features:
Mix of activities, knowledge tests, and real-world examples for practical application.
Access to a rich collection of course materials for a comprehensive learning experience.
Insights from an experienced Agile coach and product owner with over ten years of experience.
About Your Instructor: With over ten years of experience in Agile coaching and product ownership, I have worked with industry leaders and spearheaded Agile transformations across sectors. My passion lies in training Product Owners, a role crucial for business success and as exciting as it is challenging.
Enroll today to begin your journey towards becoming a skilled customer researcher and adept in data-driven decision-making in 2024!
Who this course is for:
- Product Owners, Product Managers and Business Owners who want to better understand the customers and maximize the business outcomes
- Anyone who is involved in product development and wants to better understand customer research
- Aspiring Product Owners and Agile Coaches who want to learn about the customer research process
- Startup owners who want to build exceptional products loved by customers
Instructor
- 4.5 Instructor Rating
- 21,173 Reviews
- 125,616 Students
- 13 Courses
Having nearly 10 years of experience as Agile practitioner, Product Owner and Agile coach, I have worked with hundreds of teams to help them become more customer-centric, efficient and outcome-driven.
I used to work for NTT Communications, Rakuten, Indeed and most recently - for McKinsey & Company Japan, driving large scale Agile transformations across multiple industries and locations as an Enterprise Agile Coach. Now I have my own coaching and consulting business, Agile Apothecary (see "website")
I am passionate about teaching and coaching - nothing can be compared with the joy of helping someone to understand a new concept or to improve the way they are doing something.
I live and work in Tokyo, Japan and do a lot of snowboarding and scuba diving in my free time.