Customer Relationship Management (CRM)

Talking to others is a skill, and managing the conversation to serve both sides of the communication is an art that not many possess. You can master this department from the Business Academy. The diploma is more like a comprehensive position for everything that a worker needs in the field of customer service, starting with the basic concepts in the field and the most important skills that must be acquired. And up to the strategies to win customers and requests of the successful as well.

In this course we will be covering an overview of what is CRM, and How can your business benefit from it. by understanding the importance of Marketing & Fulfillments and how to Customer Service & Support for Retention & Loyalty also the ones at Store Front & Field Services to help you increase Sales throughout Cross-Sell/Upsell/Tele Sales

Outcomes:

By the end of this course, attendees will be able to demonstrate their competence

in, and their ability to understand :

What is CRM?

CRM Categorization

CRM Process & Benefits

And how to Implement CRM

Course Content:

Section 1: Introduction to CRM

Lecture 1: CRM Overview
Lecture 2: L1-L2 Why CRM - Part 1
Lecture 3: L1-L2 Why CRM - Part 2
Lecture 4: L1-L2 Why CRM - Part 3
Lecture 5: What is the meaning of CRM
Lecture 6: How does CRM Work
Lecture 7: CRM Cycles

Section 2: CRM Roles & Responsibilities

Lecture 1: Elements of CRM - Part 1
Lecture 2: Elements of CRM - Part 2
Lecture 3: Why CRM Foundation Matters
Lecture 4: CRM Categorization
Lecture 5: CRM Process
Lecture 6: Innovative Marketing and CRM
Lecture 7: The 4 C's of the CRM Process
Lecture 8: Business Benefits of CRM

Lecture 9: Types of CRM Solutions and how to implement it

Lecture 10: What can CRM system do

Lecture 11: Potential Drawbacks of CRM

Audience:

• Managers

• Business Owners

• Entrepreneurs