Customer Relationship Management (CRM)

Name: Customer Relationship Management (CRM)
Rating: 4.3 (31 reviews)

In this course we will be covering an overview of what is CRM, and How can your business benefit from it.

Created bye3 Business

Last updated 3/2023

English

English [Auto],

What you'll learn

By the end of this course, attendees will be able to demonstrate their competence
What is CRM?
CRM Categorization
CRM Process & Benefits
And how to Implement CRM

Course content

2 sections • 18 lectures • 1h 48m total length

CRM Overview8:17
Explore how crm unites marketing, sales, and customer service to attract, retain, and serve customers, driving sustainable, efficient decisions across the supply chain.
Why CRM - Part 18:04
Retain previous, existing, and future customers to sustain the business, reduce the cost of new customer acquisition, and expand through multiple channels such as direct, online, and franchises.
Why CRM part-28:20
CRM tracks and analyzes consumer behavior across age and geography, revealing what customers buy and guiding marketing, sales, and service to boost cross-sell and faster delivery.
Why CRM - Part 34:50
Leverage CRM to know customers, their purchasing habits, opinions, and preferences, collect feedback, identify bottlenecks, and tailor marketing, customer service, and operations through market segmentation.
What is the meaning of CRM6:51
CRM is a strategic approach to customer relationships that targets segments, uses the supply chain, and aims to increase sales, profitability, and loyalty through personalized service.
How does CRM Work4:19
CRM combines the practices, strategies, and technology to manage customer data across channels including social media through the customer lifecycle from searching to service, boosting loyalty and sales.
CRM Cycles7:22
CRM cycles link marketing, sales, and support to drive customer delight, guided by data warehousing, analysis, and planning that shape campaigns, channel interactions, and continuous feedback.

Elements of CRM - Part 15:56
Explore the elements of CRM, including people management, lead management, lean management, sales force automation, customer service, marketing, workflow automation, business reporting, and analytics, to maximize efficiency and eliminate redundancy.
Elements of CRM - Part 28:16
Discover how sales force automation powers customer relationship management with forecasting, opportunity management, and automated workflows that connect marketing, sales, service, and erp-driven reporting for lean, data-driven operations.
Why CRM Foundation Matters3:48
Build strong CRM foundations by recognizing customers as the heartbeat driving demand and the supply chain, with marketing, sales, and support delivering satisfaction that fuels retention and brand advocacy.
CRM Categorization4:10
Define crm categories and stages from awareness, discovery, evaluation, intent, and purchase to loyalty, and show how prospects become customers and then achieve retention, success, and referrals.
CRM Process8:45
Identify target markets and craft segment-specific value propositions, then design an overall CRM strategy across marketing, sales, and service. Use CRM software to analyze performance, automate emails, and re-engage customers.
Innovative Marketing and CRM6:21
Discover how innovative marketing and customer relationship management leverage omnichannel presence, AI-powered automation, and post-purchase engagement to boost revenue, loyalty, and seamless customer service.
The 4 C's of the CRM Process2:22
The four c's of the crm process—correlate, combine, cognize, and connect—link marketing, sales, support, and customer service with product development, r&d, production, inventory, warehousing, and procurement.
Business Benefits of CRM5:15
CRM strengthens profitability by building better relationships with existing customers, enhancing retention, enabling targeted marketing, cross-selling, and identifying profitable segments while reducing service costs.
Types of CRM Solutions and how to implement it6:31
Explore CRM solutions - outsourcing, on shelf, custom software, and managed solutions - and learn six-step implementation from data collection to analytics, segmentation, targeted marketing, and enhanced customer experience.
What can CRM system do4:13
Explore how CRM software automates sales from lead to order, supports marketing campaigns, service delivery, and insight generation, and integrates social media to segment customers across marketing, sales, and support.
Potential Drawbacks of CRM4:30
Explore potential drawbacks of crm, including lack of commitment, poor communication, and weak leadership, and learn to mitigate them with a phased pilot approach that centers the customer.

Requirements

No experience needed. You will learn everything you need to know

Description

Talking to others is a skill, and managing the conversation to serve both sides of the communication is an art that not many possess. You can master this department from the Business Academy. The diploma is more like a comprehensive position for everything that a worker needs in the field of customer service, starting with the basic concepts in the field and the most important skills that must be acquired. And up to the strategies to win customers and requests of the successful as well.

In this course we will be covering an overview of what is CRM, and How can your business benefit from it. by understanding the importance of Marketing & Fulfillments and how to Customer Service & Support for Retention & Loyalty also the ones at Store Front & Field Services to help you increase Sales throughout Cross-Sell/Upsell/Tele Sales

Outcomes:

By the end of this course, attendees will be able to demonstrate their competence

in, and their ability to understand :

What is CRM?

CRM Categorization

CRM Process & Benefits

And how to Implement CRM

Course Content:

Section 1: Introduction to CRM

Lecture 1: CRM Overview
Lecture 2: L1-L2 Why CRM - Part 1
Lecture 3: L1-L2 Why CRM - Part 2
Lecture 4: L1-L2 Why CRM - Part 3
Lecture 5: What is the meaning of CRM
Lecture 6: How does CRM Work
Lecture 7: CRM Cycles

Section 2: CRM Roles & Responsibilities

Lecture 1: Elements of CRM - Part 1
Lecture 2: Elements of CRM - Part 2
Lecture 3: Why CRM Foundation Matters
Lecture 4: CRM Categorization
Lecture 5: CRM Process
Lecture 6: Innovative Marketing and CRM
Lecture 7: The 4 C's of the CRM Process
Lecture 8: Business Benefits of CRM

Lecture 9: Types of CRM Solutions and how to implement it

Lecture 10: What can CRM system do

Lecture 11: Potential Drawbacks of CRM

Audience:

• Managers

• Business Owners

• Entrepreneurs

Who this course is for:

Managers
Business Owners
Entrepreneurs

Customer Relationship Management (CRM)

What you'll learn

Explore related topics

Course content

Introduction to CRM7 lectures • 48min

CRM Roles & Responsibilities11 lectures • 1hr

Requirements

Description

Who this course is for: