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Customer Journeys for B2B Enterprises
Rating: 3.8 out of 5(169 ratings)
5,446 students

Customer Journeys for B2B Enterprises

Identify and target your audience using marketing personas and the buyer journey, turning prospects from leads to sales.
Created byWilliam Flanagan
Last updated 12/2014
English
English [Auto],

What you'll learn

  • Target your unique audience using buyer personas to identify where they are on the decision journey, ultimately allowing you to close the deal.
  • Become a marketing rockstar by delivering key messages to your audience in a way that resonates with them.
  • Speak fluidly about how to turn leads into sales.

Course content

5 sections • 16 lectures • 34m total length

  • What We'll Cover1:13

    Develop a business-to-business content marketing plan by mapping customer discovery journeys, personas, and keyword organization, using the Omas decision journey model, lead generation techniques, and messaging and positioning plan.

  • The Decision Journey Model2:00

    Discover how the decision journey model blends Aida, challenger selling, solution selling, and McKinsey insights to map b2b buyer behavior from problem awareness through vendor review to a purchase decision.

  • Problem Awareness1:30

    Problem awareness starts the decision learning model. Publish accessible content, like 10 signs your content marketing strategy might be busted, to establish authority.

  • Initial Consideration2:22

    Recognize how buyers form the initial consideration by seeking experts and vendors who can solve the problem, and become the brand they think of through content marketing.

Requirements

  • You should have a general understanding of sales funnels, though we will discuss these in greater length.

Description

Are you ready to become a marketing rockstar?

Take leads from prospects to closed sales by learning all about how they think, act, and move. By identifying buyer personas and buyer journeys, you'll learn how to attract your target audience and move them through the sales funnel.

This course will give you a better understanding of marketing, sales, and growth, all while teaching you the ins and outs of getting key messages to the people that really matter--your customers.

Who this course is for:

  • This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience.

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