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Customer Journeys for B2B Enterprises
5,438 students
Customer Journeys for B2B Enterprises
Identify and target your audience using marketing personas and the buyer journey, turning prospects from leads to sales.
Created byWilliam Flanagan
Last updated 12/2014
English
What you'll learn
- Target your unique audience using buyer personas to identify where they are on the decision journey, ultimately allowing you to close the deal.
- Become a marketing rockstar by delivering key messages to your audience in a way that resonates with them.
- Speak fluidly about how to turn leads into sales.
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Course content
5 sections • 16 lectures • 34m total length
Requirements
- You should have a general understanding of sales funnels, though we will discuss these in greater length.
Description
Are you ready to become a marketing rockstar?
Take leads from prospects to closed sales by learning all about how they think, act, and move. By identifying buyer personas and buyer journeys, you'll learn how to attract your target audience and move them through the sales funnel.
This course will give you a better understanding of marketing, sales, and growth, all while teaching you the ins and outs of getting key messages to the people that really matter--your customers.
Who this course is for:
- This course is designed for any CEO, CMO, marketer, salesperson, or communications professional looking to get in front of the right people to deliver a targeted message that resonates with the audience.