How to design your Customer Journey

to create a predictable and positive customer experience
Rating: 3.7 out of 5 (94 ratings)
2,757 students
English
How to design a customer journey
The importance of using systems and technology throughout the customer journey

Requirements

  • For this course to be as impactful as possible you should have existing customers

Description

The thing that I think differentiates the memorable brands from the ones we forget is everything that comes before and after the purchase.


At the end of the day the purchase, a defining milestone to be sure, is still just a singular moment in the customer’s journey.


This course is about understanding and designing your customer journey, and using systems and technology to support and enhance that experience.

Who this course is for:

  • Small business owners who care about the experience they're creating for their customers

Course content

2 sections6 lectures1h 3m total length
  • Customer Journey Definition
    06:32
  • The ALU Case Study
    31:31
  • Journey Mapping Exercise
    06:30

Instructor

Infusionsoft Expert at Monkeypod
Gregory Jenkins
  • 4.1 Instructor Rating
  • 208 Reviews
  • 12,154 Students
  • 4 Courses

I’m a people person. I also like hiking, cooking, netflix and traveling.

Have we bonded yet? Reach out to me, you probably won’t regret it. Oh,
also I know lots of things about marketing, small business and
Infusionsoft. I spent several years as a consultant and trainer working for Infusionsoft, and now I run my own business helping entrepreneurs maximize the return they get from their email marketing.

If you're interested in learning then I'd love to help!