Dr. Tony Branda is the CEO of CustomerIntelligence(.net) (owned by Black Belt Digital) since January 2016, a full-service Marketing and Analytics consulting firm. Also, he is a Senior Advisor for Managing Directors and Partners at Accenture Asean as well as C Level Banking Clients in Asia. Before this Mr. Branda was the Chief Data and Analytics Officer for Embrace Home Loans where he built out a team of data scientists, quantitative marketers and CRM experts to transform the company to a Digital and Omnichannel Mortgage and Lending Originations Strategy. Previously, he was EVP/CAO: Head of Consumer and Small Business Decision Management for Citibank North America from May 2012 to December 2015. In this role, Mr. Branda oversaw retail and mortgage analytics center of excellence, staffed by 100 marketing and analytics professionals in North America and India. Some of the functions he managed included: customer and competitive intelligence, CRM, advanced analytics, customer experience, and database marketing. Dr. Branda is Clinical MBA Professor of Digital Marketing and Customer Intelligence at Pace University Lubin Graduate School of Business since March 2011. Mr. Branda holds a doctorate in Marketing with his research interest in Marketing Analytics. He holds certificates from MIT in AI, Data Science from Johns Hopkins.