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The Customer: How to Build Customer Loyalty (BITE SIZE)
Role Play
31,015 students
The Customer: How to Build Customer Loyalty (BITE SIZE)
Turn one-off buyers into loyal customers and advocates with practical strategies that work in any business
Created byLearoy Tonight
Last updated 12/2021
English
English [Auto],Spanish [Auto],
What you'll learn
- Identify loyalty strategies that work in your business
- Understand customer lifetime value and why retention pays
- Move beyond one-off transactions to lasting customer relationships
- Design a loyalty program customers actually value
- Learn from loyalty programs that worked for other businesses
- Turn satisfied customers into genuine advocates
Explore related topics
Course content
5 sections • 15 lectures • 34m total length
Requirements
- A keen readiness to learn and put it into practice
- Access to a computer, tablet or iPad
- Headphones or speakers to listen to videos
Description
Winning a new customer is hard work. Keeping them is where the real value lies.
This bite-size course shows you how to build customer loyalty that lasts. You'll explore customer lifetime value and why retention pays, how to design a loyalty program people genuinely care about, and what you can learn from businesses that got it right.
We look at practical strategies to keep customers coming back, from small moments of recognition to well-designed rewards, and at how to turn satisfied customers into advocates who recommend you to others. You'll also see how easily the opposite can happen, and how to avoid creating customer opponents.
Today almost every business has a loyalty program, and customers switch faster than ever. That makes the basics in this course more important, not less: consistent experiences, genuine relationships and rewards that matter.
Each lecture is short and focused, so you can learn one idea tonight and use it at work tomorrow. You'll finish with a simple action plan to start building loyalty straight away. No big budget is needed: the ideas work for small businesses and large teams alike.
Who this course is for:
- Business owners who want more repeat customers
- Team leaders and managers responsible for customer experience
- Marketing and service staff building customer relationships
Who this course is for:
- Anyone looking to improve the experience of their customers
- Anyone with an interest in driving a strong customer focus within their organisation
- Anyone looking to develop their organisation into an environment that customers want to interact with and develop loyalty to
- Anyone with frontline customer service experience, leadership or management experience, whether in a junior to middle management level or those who wish to move into a middle/senior management role within a customer focussed organisation
- Anyone from a small, medium or large organisation