Customer Experience Management For Business
What you'll learn
- How To Create Customer Experience Strategy
- Techniques to improve customer experience
- How to measure customer experience
- Learn how to build a multi-skilled customer experience team
- Learn steps to effective customer experience management
- No requirements
Customer experience management is the management of customer interactions through each physical and digital touch point in order to deliver personalize experiences that drive brand loyalty and increase revenue, Brands accomplish customer experience management through a combination of software, analytics, research and data - management systems.
There are some key ways to build a customer experience strategy for your organization, before you start to develop a customer experience strategy, the customer experience lead should uncover how the brand is currently experienced by customers and what the vision is for the future, its better you get information from your stakeholders. The first step in customer experience initiative is to perform a situation analysis using qualitative and quantitative research, including in-depth customer and employee/ stakeholders interviews, surveys, web analytics data, and user studies.
Calculating the net promoter score is one of the main methods to measure customer experience. .the net promoter score is a customer satisfaction benchmark that measure how likely your customers are to recommend your business to friends. Another technique is to use analyze customer journey analytics, this will help you measure customer experience and understanding of your customers journey. It is also very important to conduct customer surveys and also determined customer churn rate.
Who this course is for:
- everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc
My education is centered on business and marketing, I have studied with Chartered Institute of Marketing ( C.I.M-UK) from certificate in marketing, advance certificate in marketing to post graduate diploma in marketing. I proceeded to do master of business administration from central university graduate business school.
I have eighteen years of practical working experience with reputable organisations. The names of these previous organisations I have worked with are Central university Lecturer, Platinum Impex limited, Regional sales/marketing officer, sales/marketing executive, Laine Services Limited. Strict marketing research services chief executive officer/consultant,etc. Iam currently self employed, working as chief executive officer/ consultant of Strict Consult.
I believe in ardent entrepreneurship and always prepare to help business start-up voluntary. In this twenty first century, the customer is king, and every business or student need to understand the customer centric regime. you need the right education and training to understand the customer and deliver to his satisfaction. If you satisfy the customer consistently he will pay your organisation with his loyalty.