Customer Centric Marketing | Know, Woo & Win Your Audience
What you'll learn
- Storytelling
- content marketing
- creating a buyer persona
- plotting your customer journey
- audience identification
Requirements
- Internet enabled device
- Interest in Digital and Content Marketing
Description
Marketing is an essential part of growth for any business. You can have the best product or service but if people don't know about it, you'd never scale; but then, marketing as we know it has evolved. With the digitalization, customers are now more informed and thus only gravitate towards brands that speak their language. The only businesses that survive in this age are those whose marketing strategies are built on and for the customers.
This class is designed to teach entrepreneurs and marketers how to focus their marketing strategies on their target audience. You’d learn how to identify your ideal customer, how to woo them with the right content and how to convert them into paying customers.
No prior knowledge or experience is needed to take this class. I’d be starting with the basic concepts and slowly work you through the more complex areas.
If you want to see more results from your marketing strategies, then this course is for you, regardless of your experience level.
Who this course is for:
- Content marketers
- Brand managers
- Entrepreneurs
- Digital Marketers
Instructor
- 4.1 Instructor Rating
- 133 Reviews
- 963 Students
- 2 Courses
As a seasoned marketing executive with an MBA from Imperial College Business School, I have a proven track record of developing and executing high-impact, multi-channel go-to-market strategies for both consumer and enterprise solutions. I have successfully managed a team of up to 7 direct reports and overseen brand, product marketing, content marketing, events, and developer relations.
In addition to my corporate experience, I am also the founder of a platform that tells stories about African innovators and creates opportunities and community for Black builders globally. I have conducted over 100 interviews, built a ~200k audience, produced three mini-documentaries, delivered a Ted Talk, and organized seven events across four countries in three continents, attracting over 3500 attendees in tota