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30-Day Money-Back Guarantee
Marketing Digital Marketing Content Marketing

Customer Centric Marketing | Know, Woo & Win Your Audience

Learn how to identify your customers and create the right content that attracts, converts and retains them
Rating: 4.3 out of 54.3 (14 ratings)
344 students
Created by Peace Itimi
Last updated 2/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Storytelling
  • content marketing
  • creating a buyer persona
  • plotting your customer journey
  • audience identification

Requirements

  • Internet enabled device
  • Interest in Digital and Content Marketing

Description

Marketing is an essential part of growth for any business. You can have the best product or service but if people don't know about it, you'd never scale; but then, marketing as we know it has evolved. With the digitalization, customers are now more informed and thus only gravitate towards brands that speak their language. The only businesses that survive in this age are those whose marketing strategies are built on and for the customers.

This class is designed to teach entrepreneurs and marketers how to focus their marketing strategies on their target audience. You’d learn how to identify your ideal customer, how to woo them with the right content and how to convert them into paying customers.

No prior knowledge or experience is needed to take this class. I’d be starting with the basic concepts and slowly work you through the more complex areas.

If you want to see more results from your marketing strategies, then this course is for you, regardless of your experience level.

Who this course is for:

  • Content marketers
  • Brand managers
  • Entrepreneurs
  • Digital Marketers

Course content

6 sections • 18 lectures • 1h 12m total length

  • Preview01:03
  • Preview01:54
  • Understanding the Marketing Mix
    03:57
  • Inbound and Outbound Marketing
    01:12
  • Module 1 (Introduction) Quiz
    2 questions

  • Identifying your Target Audience
    03:54
  • Creating a buyer Persona
    08:04
  • Knowing Your Audience Quiz
    3 questions

  • Understanding your Buyers Journey
    09:01
  • Identifying your Customer Touchpoints & Aligning with their Journey
    08:30
  • Reaching your Target Audience Quiz
    3 questions

  • Preview02:45
  • Content Marketing Basics: Types & Formats of Content
    04:12
  • Content Calendars and Content Pillars
    03:37
  • Fundamentals of Storytelling
    05:26
  • Whats Makes a Good Story + The Storytelling Process
    05:00
  • Content Creation Tools
    01:23
  • Wooing your Audience Quiz
    2 questions

  • Preview05:26
  • Low Cost Conversion Strategies
    03:21
  • Measurement
    02:29

  • Closing Remarks
    00:58

Instructor

Peace Itimi
Digital Marketing Professional & Trainer
Peace Itimi
  • 4.0 Instructor Rating
  • 113 Reviews
  • 885 Students
  • 2 Courses

Peace Itimi is Subject matter expert certified by the Digital Marketing Institute, Ireland and  is one of the first 50 Africans to be a Facebook Certified Planning Professional.

She has a huge passion for growing people and businesses. With her years of experience as a digital marketing expert, she has trained thousands of people and grew a number of businesses. Peace has quite a diverse set of experience as well, having worked in both the agency and client side of the divide.

She has knowledge of Google Marketing technologies, Facebook advertising tools as well as digital marketing as a whole.

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