Customer Centric Marketing | Know, Woo & Win Your Audience
What you'll learn
- Storytelling
- content marketing
- creating a buyer persona
- plotting your customer journey
- audience identification
Requirements
- Internet enabled device
- Interest in Digital and Content Marketing
Description
Marketing is an essential part of growth for any business. You can have the best product or service but if people don't know about it, you'd never scale; but then, marketing as we know it has evolved. With the digitalization, customers are now more informed and thus only gravitate towards brands that speak their language. The only businesses that survive in this age are those whose marketing strategies are built on and for the customers.
This class is designed to teach entrepreneurs and marketers how to focus their marketing strategies on their target audience. You’d learn how to identify your ideal customer, how to woo them with the right content and how to convert them into paying customers.
No prior knowledge or experience is needed to take this class. I’d be starting with the basic concepts and slowly work you through the more complex areas.
If you want to see more results from your marketing strategies, then this course is for you, regardless of your experience level.
Who this course is for:
- Content marketers
- Brand managers
- Entrepreneurs
- Digital Marketers
Course content
- Preview01:03
- Preview01:54
- 03:57Understanding the Marketing Mix
- 01:12Inbound and Outbound Marketing
- 2 questionsModule 1 (Introduction) Quiz
Instructor
![Peace Itimi](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.0 Instructor Rating
- 113 Reviews
- 885 Students
- 2 Courses
Peace Itimi is Subject matter expert certified by the Digital Marketing Institute, Ireland and is one of the first 50 Africans to be a Facebook Certified Planning Professional.
She has a huge passion for growing people and businesses. With her years of experience as a digital marketing expert, she has trained thousands of people and grew a number of businesses. Peace has quite a diverse set of experience as well, having worked in both the agency and client side of the divide.
She has knowledge of Google Marketing technologies, Facebook advertising tools as well as digital marketing as a whole.