Customer Centric Marketing | Know, Woo & Win Your Audience
4.2 (12 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
340 students enrolled

Customer Centric Marketing | Know, Woo & Win Your Audience

Learn how to identify your customers and create the right content that attracts, converts and retains them
4.2 (12 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
340 students enrolled
Created by Peace Itimi
Last updated 2/2019
English
English [Auto]
Current price: $16.99 Original price: $24.99 Discount: 32% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Storytelling
  • content marketing
  • creating a buyer persona
  • plotting your customer journey
  • audience identification
Requirements
  • Internet enabled device
  • Interest in Digital and Content Marketing
Description

Marketing is an essential part of growth for any business. You can have the best product or service but if people don't know about it, you'd never scale; but then, marketing as we know it has evolved. With the digitalization, customers are now more informed and thus only gravitate towards brands that speak their language. The only businesses that survive in this age are those whose marketing strategies are built on and for the customers.

This class is designed to teach entrepreneurs and marketers how to focus their marketing strategies on their target audience. You’d learn how to identify your ideal customer, how to woo them with the right content and how to convert them into paying customers.

No prior knowledge or experience is needed to take this class. I’d be starting with the basic concepts and slowly work you through the more complex areas.

If you want to see more results from your marketing strategies, then this course is for you, regardless of your experience level.

Who this course is for:
  • Content marketers
  • Brand managers
  • Entrepreneurs
  • Digital Marketers
Course content
Expand all 18 lectures 01:12:12
+ Introduction
4 lectures 08:06

In this video, I Introduce myself and also, tell you what to expect from this course.

This class is designed to teach entrepreneurs and marketers how to focus their marketing strategies on their target audience. You’d learn how to identify your ideal customer, how to woo them with the right content and how to convert them into paying customers.

No prior knowledge or experience is needed to take this class. I’d be starting with the basic concepts and slowly work you through the more complex areas.

Preview 01:03

In the digital age, marketing buzzwords abound: Dashboard-driven. KPIs. Omnichannel. Metrics tell the story. But where are the customers in this picture? Today’s consumers demand highly personalized, relevant experiences, and companies that place the customer at the center of their marketing initiatives gain a strategic competitive edge.

In this video, I explain what customer centric marketing is and why it is important to your business and marketing strategy.

Preview 01:54

I explain what marketing mix is, the different elements (4Ps) that make up the foundational marketing mix and also, talk about how the 4Ps has evolved over time.

Understanding the Marketing Mix
03:57

In a knowledge-based world providing a myriad of messages, not only do audiences rely on advertising to inform them of new products, they can also review, comment, ask questions and watch videos of other users testing a product. All of this is happening without Brands being able to monitor or influence their audience. If a community doesn’t approve of a product or the product doesn’t resonate, it will be much more difficult to attract the desired audience.

That is where the concept of inbound marketing comes into play. In this video, I explain what inbound and outbound marketing is and how important both of them are to your overall marketing strategy

Inbound and Outbound Marketing
01:12

Lets see how much you do understand the first set of videos you just watched

Module 1 (Introduction) Quiz
2 questions
+ Knowing Your Audience
2 lectures 11:58

When you understand your target audience it allows you to craft marketing messages that connect with them, and develop products and services that solve their problems.

Creating a marketing strategy without a clear understanding of your target audience is like playing tag in the dark. You can try to tag someone but it’s difficult when you can’t see where you’re going or who you’re going for.

In this video, I talk on the different ways you can identify your target audience

Identifying your Target Audience
03:54

It doesn’t matter whether you’re selling houses or smartphones, using buyer personas will help you maximize sales.

In this module, you will learn how to create buyer personas for your business

Creating a buyer Persona
08:04

Lets see how much you learnt

Knowing Your Audience Quiz
3 questions
+ Reaching your Target Audience
2 lectures 17:31

Understanding the context around your audience and the elements needed to move them down the funnel are critical for a successful digital marketing strategy. Their place in the buyer’s journey will influence the media you chose to communicate.

In this module, you will learn the different stages of consumer journey and what it means for your business.

Understanding your Buyers Journey
09:01

When beginning to look at a customer journey, a good place to start is the various touchpoints a customer has with your business. What are the various customer touchpoints and how can you align them to their buying journey? Find out in this module

Identifying your Customer Touchpoints & Aligning with their Journey
08:30
Reaching your Target Audience Quiz
3 questions
+ Wooing your Audience
6 lectures 22:23

Forming connections with your customers is an important part of customer loyalty customer happiness. An easy way to start connecting with your customers is to ‘HUG’ them.

What does HUG mean? You'd find out shortly.

Preview 02:45

In this module, you learn:

  1. The Different types of content: Topical and Evergreen content

  2. Content Formats

  3. Benefits of Content Marketing

Content Marketing Basics: Types & Formats of Content
04:12

In this module, you will learn:

  1. Importance of creating content calendars

  2. Elements of a content calendar

  3. Meaning & importance of Content pillars

Content Calendars and Content Pillars
03:37
  • What is storytelling?

  • What is a brand story?

  • Why do you need to craft a brand story?

    Find out in this module

Fundamentals of Storytelling
05:26

In this module, you will learn the elements of a good story and the right process to use when great efficient and engaging stories

Whats Makes a Good Story + The Storytelling Process
05:00
Content Creation Tools
01:23
Wooing your Audience Quiz
2 questions
+ Winning your Audience
3 lectures 11:16

There are 3 very important aspects of converting your target audience. Find out in this module

Preview 05:26

Most Enteprenuers and Small Businesses are working with a limited marketing budget and have no or few in-house resources, so they are always looking for cheap marketing ideas. In this Video I mention some ideas that you can utilize with Zero to Little Budget and still have a huge impact.

Low Cost Conversion Strategies
03:21
Measurement
02:29