How to Enhance the Value Proposition Design of your Product

Learn the Art & Science of Crafting a Customer Centric Value Proposition Design

Practice customer centricity as the pivot to all engineering activities.

Customer centricity is not just a slogan. It’s a prerequisite for sustainable profitable growth. But it’s the rare organization that understands what it means to be customer centric, and true customer-centric innovation includes two additional efforts that both frame and go beyond the customer R&D endeavors.

At the heart of Customer Centric Innovation is a rigorous customer R&D process that helps companies continually improve their understanding of who their customers are and what they need. Customer R&D focuses on developing better ways of communicating value propositions and delivering complete, satisfying experiences to real customers. Since so much of the learning about customers and the experimentation with different segmentations, value propositions, and delivery mechanisms involve those regularly dealing with customers, it is essential for frontline employees to be at the center of the Customer Centric Innovation process.

What will you Learn?

• Journey of idea to commercially successful products or solutions.

• Develop a value proposition using the value prop canvas framework.

• Overcome the psychological and behavioral barriers to build personal and team creativity.

• The five leadership practices of building an innovation culture.

• Fundamental personas & user stories.

• The right incentives, processes, and mindsets to spur creativity.

• Types of Innovation based on the impact the innovation creates.

• Differences between radical and Disruptive innovation.

• Best Practices of recognized innovative companies.

• Understand the concept of Innovation.

• ROI of Innovation.

Top skills you will learn

• Design value propositions using customer centric innovations.

• Use voice of customers to understand needs and problems and devise solutions.

• Communicate with customers effectively using positioning driven stances.

Ideal For

Engineers with over 5 years of experience