Customer data analytics using Python
What you'll learn
- Explore what is customer analytics
- Learn how customer analytics can help to retain customers
- Understand the concept of customer life cycle
- Analyse how CLV concept is used
- Learn the key steps involved into setting up customer analytics framework
- Basic knowledge of business would be beneficial
Companies in virtually every industry are feeling the heat from more discerning and often less loyal—consumers. Chalk it up to globalization, social media, economic uncertainty, or product commoditization, to name a few of the most challenging trends. Consumers are more informed, more demanding, more fickle, and more tuned in to one another’s opinions. Companies should have a more complete, intimate understanding of their customers to get them, grow them, and keep them. Customer analytics is among the most powerful enablers companies have for translating those signals into useful insights about their customers. Just as important, analytics helps to deliver customer insights directly to the people who need them most, in a format that makes it easy to understand and act on them.
This course is tailored to those who are new to data, eg. entrepreneurs, business professionals, managers and students who are interested to learn more about data and analytics. Since this is a fundamental course, we will not be using statistical tools like Python to perform the data analysis. So if you are an advanced level user with significant knowledge of data, this course may not be useful for you (you are welcome to check!)
This course talks about ins and outs of customer analytics by using real world examples. We will also provide guidance on what tools could be used for customer analytics to derive information and predict future strategy for business.
Who this course is for:
- Business professionals
- Students curious to learn about data analytics
Thanks for landing on my courses. I am a humble hustler who loves to spread knowledge driven by intrinsic motivation! Being a life long learner, I strive to learn and help others to learn new craft and skills.
With a career spanning over 17 years in higher education, private and more recently in public sector - I gathered experience in a wide range of areas eg. Business Development, Strategy, Research and Evaluation. As an academic, I have widely taught courses on Innovation, Entrepreneurship, Creativity, Marketing and the list goes on (except Rocket Science). When I get bored with my 9 to 5 job, I like to impart my knowledge and inspire people through various media. I took a humble step with my own consultancy business HotCubator which now serves both national and international clients in various projects in Educational Curriculum development, Evaluation and skill development.
I hope to create value through developing useful courses and insightful knowledge. So every course that you buy, all the money is donated to charitable causes (education for under privileged, women empowerment) in South-east Asian countries.
Feel free to drop me two lines if you ever want to join my mission or have any queries.
HotCubator is a research and data think-tank based in Australia. Equipped with cutting edge technology, seasoned leaders, vetran researchers and academics, HotCubator provides training and consultancy in data, professional development, research and evaluation. HotCubator’s clientele include – start-ups, universities, government agencies and many more. With continued passion towards life-long learning, HotCubator aspires to offer high-quality courses at an affordable price to a global audience.