CSR Development & Communications: Make a Difference Today!
What you'll learn
- Corporate Social Responsibility
- CSR
- CSR Communication
- Communication
- The basics of what CSR is and why it is important
- How to create your own CSR program
- How to communicate your CSR activities to your consumers & stakeholders
- Triple Bottom Line
- 7 Steps to creating an effective CSR program
- Communication strategies
- Communication channels
- Fine-tuning your communications
Requirements
- There are no prerequisites. We only ask that you keep an open mind and be motivated to make a positive difference to society
Description
Ever wonder why a company would commit to spending hundreds of millions of dollars on a charitable cause or take a public stand on a current social issue?
Why would any company do such a thing?
The answer is: Corporate Social Responsibility. Or CSR for short.
Today, CSR has become essential for all companies, no matter if they are large or small. And having an effective CSR communication strategy is just as important.
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In this course, we will get an introduction into what Corporate Social Responsibility (CSR) is, learn how to communicate our activities, and understand how we can use it to benefit both our companies and society.
You will learn:
The basics of what CSR is and why it is important
How to create your own CSR program
How to communicate your CSR activities to your consumers & stakeholders
Specifically, you will learn important concepts like:
The Triple Bottom Line
The 4 main types of CSR activities
The 7-steps to creating an effective CSR program
When it comes to communicating your program, we will discuss:
Different outreach strategies
Potential communication channels
How to fine tune your communications
And along with all this will also be a few case studies and other interesting activities.
I look forward to joining you on our CSR journey!
Who this course is for:
- Business professional of all levels of experience who are looking to expand their knowledge of CSR and improve the impact they make on the world.
- Non-profit, NGO employees
- Anyone looking to find ways for their organization to have a more positive impact on the world and better engage with their stakeholders
Instructor
![Edward Barbour-Lacey](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.4 Instructor Rating
- 173 Reviews
- 5,379 Students
- 2 Courses
I guide leaders through the risks and opportunities that lie at the crossroads of politics, security, and global business. With my international experience, gained through living, studying, and working in countries such as China, Vietnam, and Taiwan, I fully understand the political, cultural, and economic issues that organizations face when operating across the globe.
Having earned a Master’s in International Security as well as an MBA in International Management, I am known for my expertise in US/Asia relations. I perform research and analysis, then combine the results into actionable intelligence. Furthermore, I excel in verbally presenting information in a variety of settings. I am deeply motivated by the need to solve problems, identify opportunities, and craft innovative solutions.
Whether leading or partnering with international teams, I seek projects where I can see tangible results and where I feel I can make a difference. I drive change through the creation of a collaborative atmosphere, while leaving room to challenge assumptions and encourage vigorous debate.