Corporate Social Responsibility and Corporate Advantage

Name: Corporate Social Responsibility and Corporate Advantage
Rating: 4.4 (963 reviews)

Created byProf Robert Ebo Hinson

Last updated 11/2017

English

What you'll learn

Understand How CSR Relates to customers
Understand how CSR Relates to Employees
Understand How CSR Relates to environment
Understand the Different World Views on CSR
Learn about Corporate Social Initiatives

Course content

1 section • 8 lectures • 2h 37m total length

Meaning and Scope of Social Responsibility35:37
Explore the meaning and scope of corporate social responsibility and ethics, and how they influence business conduct in Africa within the triple bottom line of people, planet, and profit.
Stakeholder Management16:26
Navigate stakeholder management by balancing consumer rights, employee welfare, environmental responsibility, and community interests to enhance legitimacy and corporate advantage.
Corporate Social Initiatives and Corporate Cause Promotion25:06
Explore six major corporate social initiatives and how corporate contributions promote social causes. Learn to design measurable CSR campaigns with marketing, philanthropy, and in-kind resources.
Cause Related Marketing10:09
Explore cause related marketing as a corporate social responsibility initiative that links a percentage of sales to social causes, aligning fundraising with marketing objectives and business outcomes.
Corporate Social Marketing15:42
Learn how corporate social marketing promotes behavior change through targeted campaigns, audience insights, and planning. Assess benefits, barriers, budgeting, testing, and evaluation to build effective CSR-led strategies.
Corporate Philanthropy9:20
Corporate philanthropy, a core form of Africa's corporate social responsibility, aligns giving with business goals to boost reputation and profitability, while tracking impact through monitoring and evaluation and independence considerations.
Community Volunteering20:22
Discover how corporate volunteering mobilizes employees to support communities, align with company values, and boost reputation, through structured programs, recognition, and measurement.
Scope of CSR In Emerging Markets24:56
Explore how corporate social responsibility operates in emerging markets, linking job creation, governance, community development, culture, supply chain integrity, and environmental management.

Requirements

Your Desire to Learn about Business and Societal Expectations of same

Description

Introduces the concept of Corporate Social Responsibility (CSR) as it relates to customers, employees, the environment and society at large. It also does a historical treatment of the concept of CSR and explains the sometimes complex relationship between business society by focusing on the Milton Friedman view of CSR; the Archie Carroll and Carnegie views on Corporate Social Responsibility.

Who this course is for:

Advanced Level Undergraduate and Post-Graduate Students of Ethics; as well as any business practitioner