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Corporate Social Responsibility and Corporate Advantage
Rating: 4.4 out of 5(962 ratings)
8,714 students
Created byProf Robert Ebo Hinson
Last updated 11/2017
English

What you'll learn

  • Understand How CSR Relates to customers
  • Understand how CSR Relates to Employees
  • Understand How CSR Relates to environment
  • Understand the Different World Views on CSR
  • Learn about Corporate Social Initiatives

Course content

1 section • 8 lectures • 2h 37m total length

  • Meaning and Scope of Social Responsibility35:37
  • Stakeholder Management16:26

    Navigate stakeholder management by balancing consumer rights, employee welfare, environmental responsibility, and community interests to enhance legitimacy and corporate advantage.

  • Corporate Social Initiatives and Corporate Cause Promotion25:06

    Explore six major corporate social initiatives and how corporate contributions promote social causes. Learn to design measurable CSR campaigns with marketing, philanthropy, and in-kind resources.

  • Cause Related Marketing10:09
  • Corporate Social Marketing15:42
  • Corporate Philanthropy9:20

    Corporate philanthropy, a core form of Africa's corporate social responsibility, aligns giving with business goals to boost reputation and profitability, while tracking impact through monitoring and evaluation and independence considerations.

  • Community Volunteering20:22
  • Scope of CSR In Emerging Markets24:56

    Explore how corporate social responsibility operates in emerging markets, linking job creation, governance, community development, culture, supply chain integrity, and environmental management.

Requirements

  • Your Desire to Learn about Business and Societal Expectations of same

Description

Introduces the concept of Corporate Social Responsibility (CSR) as it relates to customers, employees, the environment and society at large. It also does a historical treatment of the concept of CSR and explains the sometimes complex relationship between business society by focusing on the Milton Friedman view of CSR; the Archie Carroll and Carnegie views on Corporate Social Responsibility.

Who this course is for:

  • Advanced Level Undergraduate and Post-Graduate Students of Ethics; as well as any business practitioner

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