
Discover how to start creating promo videos on a minimal budget, craft multiple videos and scripts, and build credibility and sales without perfection or big gear.
Invest in a key light to illuminate the subject and diffuse it for a soft look, then add mood color lighting to enhance atmosphere.
Use the provided Excel sheet to assess current gear, borrow for free, and estimate purchase costs. Create a simple test video applying lighting, and share setup details for constructive feedback.
Master persuasive script writing by applying proven formulas to your products and audience, producing at least three ready-to-film scripts for your first promo video.
Learn the classic promo video formula that uses storytelling to connect audiences, present a product promise, highlight benefits, define the ideal customer, and end with a clear call to action.
Master framing for promo videos with centered shots or rule-of-thirds and eyeline, then boost explainer video impact through confident, prepared delivery on camera.
Share a short teaser of your filmed video in the community forum to spark excitement, inspire peers, and grow together while receiving first impressions from the instructor.
Master text and titles in video edits by adding basic text, customizing fonts like Fira Sans, color, and alignment, and applying multiple lines for dynamic on-screen messaging.
Apply color tab grading with luts and primary color controls to set atmosphere, balance brightness, and harmonize footage across cameras.
Unlock DaVinci Resolve’s magic mask to isolate you, track movement, and color only your section; add alpha output, swap backgrounds, and layer text for dynamic promos.
Export your finished promo video by choosing a file name and location, selecting mp4 with auto h.264 encoding at the project resolution, and handling subtitles before rendering and sharing.
Are you tired of barely landing new clients every month?
Want to have a more predictable stream of customers and leads?
Want to be easily recognized by everyone as a key authority in your field?
Well, if your face is not on people's screens and your image engraved in their mind, you shouldn’t be surprised.
Stop playing it small and selling yourself short. Create high-converting videos for your products and services and sit back as the sales keep coming in.
No more settling for scraps or for whatever customer happens to stumble upon what you do online. Turn the revenue tap on high and focus on making the work and projects you actually love.
In this self-paced course you will learn how to make professional promo videos at home or in any location without breaking the bank or even for free. In less than 30 days you will be able to write, film and edit your first promotional video and start a snowball effect that will take your business to the next level.
Whether you are selling your coaching services, an online course, a physical product, an event or a B2B service, you will be able to apply these tools and techniques in no time and you will see the impact for yourself.
Who is this course for?
Freelancers that want to find better customers
Small entrepreneurs that want to promote their products and services
Online courses creators that want to increase their conversion rate
Coaches and consultants that want to attract more customers online
What will students learn in your course?
Know what gear to buy to film professional looking videos
Write stellar persuasive scripts that will convert new customers
Film awesome looking shots that turn your videos into eye-candy
Speak with confidence and clarity on camera
Edit videos like a pro with the free DaVinci Resolve editing program
What are the requirements or prerequisites for taking your course?
Have a minimal budget to invest in gear
Have at least 1 product or service to promote through the videos we will create in the course