Crowdfunding to Win
4.4 (26 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
652 students enrolled

Crowdfunding to Win

How to asses and build a crowdfunding campaign that is right for your project and delivers much more than just funding.
4.4 (26 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
652 students enrolled
Published 9/2015
English [Auto]
Price: $39.99
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 20 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Thoroughly assessing your crowdfunding options.
  • Understand and target the wider benefits of crowdfunding over and above just money.
  • Properly align crowdfunding correctly with wider goals
  • Prepare a robust plan for a succesful crowdfunding campaign
  • Execute a winning campaign
  • No prior knowledge or experience is necessary

Crowdfunding is an important and enduring approach to creating funding. But it's about a lot more than money.

Crowdfunding is hard. Success rates remain low, around an average of 30% meaning about 70% fail to meet even their financial targets.

To truly win at crowdfunding you need to make the right choices and build a solid campaign and that can be challenging.

This course provides the process you need to to identifying the real benefits crowdfunding can deliver and to build a solid and executable plan to make your campaign a success.

This method has helped raise hundreds of thousands of pounds in crowdfunding success and you can use it to.

Video supported by course notes and downloadable resources provide all you need to build the winning crowdfunding campaign that is right for your business or your project.

Applicable to all forms of crowdfunding campaign including equity, this rigorous and repeatable programme unpacks why crowdfunding is different and what you need to know to get the most from it. It provides a structured and logical approach to building a campaign that will help you crowdfund to win!

Who this course is for:
  • Anyone considering crowdfunding
  • Anyone who wants to know how to run a crowdfunding campaign
  • Anyone who wants to check they have prepared a crowdfunding campaing properly
  • Anyone wanting to understand what crowdfunding is and how it differs from traditional finance
Course content
Expand all 15 lectures 01:22:06
+ Introduction to Crowdfunding To Win
1 lecture 03:18

Crowdfunding specialist Tim Wright explains what this Crowdfunding To Win course contains, who it's for and what you'll get out of it.

Preview 03:18
+ Principles
2 lectures 23:21

Crowdfunding is an important and enduring approach to creating funding. But it's about a lot more than money.

Scalable, inclusive and open it provides finance yes, but that finance can also be distinctive and better than traditional finance. Done well crowdfunding provide validation, insight, innovation, advocacy, visibility and many other outcomes all of which are of immense value to the project. And in the process of running a crowdfunding campaign you are also developing an asset of real and enduring value in an increasingly digital age.

Addressing all of these objectives of funding, additionality and asset development is challenging, but to not do so is to miss out on the real and distinctive value of crowdfunding. Only those that understand and consciously seek to maximise the benefit of crowdfunding can really be called winners, and the purpose of this course is to help you crowdfund to win.

What Is Crowdfunding?

To win at crowdfunding you need to understand its distinctive characteristics. What makes it different? What are the philosophical principles that underpin it? How does it manage risk? We explore ideas like “The Long Tail”, “re-imagination” and “atomisation” which are key principles in crowdfunding and all factors that make the process of crowdfunding different to traditional funding but also provide its benefits too. By understanding these you will be better prepared to get the maximum benefits from crowdfunding. Neglect these at our peril.

The Principles of Crowdfunding
+ The TAMP Process
4 lectures 24:41
The TAMP process is a robust and flexible approach to assessing your crowdfunding options, your preparedness, identifying the best approach and building a plan. Its four steps begin with Targets where we focus on the What, When, Why and Who of your crowdfunding project.
Introduction to TAMP and Letter T - Target
Understanding what you bring to a crowdfunding project in a practical sense and assessing your preparedness is the key second step. In the Audit phase we look at what Assets, Skills, Resources and Tools you bring to the campaign.
TAMP - Letter A - Audit

Crowdfunding has four basic models available, those being Donation, Reward, Lending and Equity. Within this there is considerable variation of model, availability and platform, not to mention the DIY or off platform approach. Having established Targets and undertaken an Audit its time to select the method.

TAMP - Letter M - Methodology
Planning and preparation is the key to crowdfunding success. With three distinctive phases in a crowdfunding campaign and a great range of activity to arrange building a through and structure to your plan is central to winning, so lets get started.
TAMP - Letter P - Planning & Prep
+ Practical Considerations
6 lectures 27:11
Building a crowd takes time and planning. To do it effectively and efficiently you need to bring some structure to the process. We provide a way of thinking about the make up of your crowd, consider its different tribes, functions and value, and how you should build that relationship.
Preview 07:47

Getting your messaging right is extremely important. Getting it wrong is disastrous. It is a common error amongst crowdfunders to assume that everyone “gets it” the same way that they do. They often don't. You need to test your messaging AND you need to get the channel selection right too.


It is essential that you monitor your progress both towards your goals but also your reach and engagement and the effectiveness of your activities. Monitoring will provide milestones and triggers for action, indicate progress and mould your campaign.

Given the complex nature of working with the crowd which requires a “probe, sense, respond” mode of activity then scanning monitoring and sensing is key to gradually evolving and honing your approach.

Whilst many platforms provide dashboard type functions you will also need to create monitor and maintain your own specific ones.

Monitoring & Metrics

It is an often forgotten fact that crowdfunding campaigns cost money. Not paying attention to this can seriously erode the funds you raise so what should you consider when you cost a campaign?

Costing Campaign

Whilst we always say you must run your own campaign because trust and authenticity are crucial this does not mean that you can not or should not seek help where it is necessary. There are lots of areas where you might need help – lets consider a few.

Getting Help

Every crowdfunding campaign is unique so no mechanistic approach will ever suffice when you are planning. But, there are some regularly occurring and commonly seen characteristics of successful campaigns so it is worth paying attention to them and considering them for yours.

Components of a Good Campaign
+ After Winning
2 lectures 03:35

The close of a campaigns funding period is not the end. There is much to do in fulfilling your obligations and building on the success but you have also just begun a journey into the crowd economy and so it does not end here. Plan to make the most of it.

When It's All Over

Looking back on what you have learned.