
Discover how crowdfunding kicks off with the three magical f's—family, friends, and fans—and convert subscribers into fans by growing your email list and leveraging social media.
Don't deactivate the all-or-nothing principle on Indiegogo; use fixed funding to build trust, avoid higher fees, and enable you to refine your project if goals aren't met.
Learn four essential steps to prepare a crowdfunding campaign: build and entertain your crowd from the start, study campaigns on Kickstarter and Indiegogo, and support others to learn and improve.
Discover the best crowdfunding tools for managing a Kickstarter or Indiegogo campaign, including social media, email list building, and ongoing tool updates through a linked text file.
Compare Kickstarter and Indiegogo to choose the right crowdfunding platform for your project, considering scope, eligibility, fees, and post-campaign options like Indiegogo InDemand.
Identify top influencers in your field using free tools: run targeted Google searches, use social platforms as search engines, and compile a contact-ready list in a spreadsheet before outreach.
Give to influencers first with shoutouts or helpful ideas, then build genuine relationships via private messages or short video messages before asking for promotion or testimonials.
Write personal crowdfunding emails by using subscribers' first names and a personal perspective, sharing authentic behind-the-scenes stories. Keep to one plain-text call-to-action to avoid corporate vibes.
Reach out to family and friends with a brief email to gauge interest and add responders to your list; encourage referrals to grow to hundreds.
Set a funding goal as low as possible by calculating platform fees, shipping, production costs, and taxes, then use overfunding to boost social proof and attract backers.
Build the pre-launch phase by starting crowdbuilding, launching an e-mail list, and growing social media followers to expand your list. Research other campaigns and entertain your crowd to boost engagement.
In this Lecture I'm having a professional view on three random crowdfunding campaigns on Indiegogo. I chose these campaigns, because they've all been on the Indiegogo front page.
To check out these crowdfunding campaigns directly, you'll find them here:
https://www.indiegogo.com/projects/mate-x-most-affordable-fully-loaded-folding-ebike-love-design#/
https://www.indiegogo.com/projects/the-orb-at-burning-man-2018#/
https://www.indiegogo.com/projects/gpd-pocket2-7-0-umpc-laptop-win-10-os-pc#/
In this Lecture I'm having a professional view on three random crowdfunding campaigns on Kickstarter. I chose these campaigns, because they've all been on the Kickstarter front page and/or under the populars category.
To check out these crowdfunding campaigns directly, you'll find them here:
https://www.kickstarter.com/projects/131668411/heartwood-non-binary-tales-of-sylvan-fantasy
https://www.kickstarter.com/projects/749001459/life-hacks-2/
https://www.kickstarter.com/projects/thewarningrockband/the-warnings-2nd-studio-album
Do you have a dream but no money to make it happen?
Do you want to learn how to create and run a successful crowdfunding campaign, which tools to use and about the most important do’s and don'ts?
If so, you’re in the right place - and I'm happy to have you here!
Start learning how to run your own successful crowdfunding campaign today!
In 2012, I started my first crowdfunding campaign and raised €11,800 on Indiegogo. Just 6 months after that, I did €208,000 with my second campaign for the same project. You can imagine the joy and excitement my team and I felt. Shortly after that, I started my own crowdfunding consulting business in Germany, where until now, I've been part in over 200 campaigns raising over 1.5 million Euros on a national and international platform like Kickstarter & Indiegogo.
Because crowdfunding can make the world a better place, I put this new course together in English and included everything you need to know to run and create your own campaign successfully soon.
Key learnings in my Crowdfunding Success Guide for Kickstarter & Indiegogo are:
Where every successful crowdfunding campaign starts
How to prepare and run a successful crowdfunding campaign
The best tools for your promotional and marketing outreach
How to choose the right crowdfunding platform for your project (When to use Kickstarter and when Indiegogo!)
Which social media platforms you should use
THE No. 1 Facebook feature not to miss
How to find and recruit the best influencers
Why you ought to have your own email list
How to write most effective crowdfunding emails
The best free tool for your email list and how to use it
How to create a great pitch video FOR FREE
Where to find free music for your crowdfunding video
How to determine your optimal funding goal
Know crowdfunding reward tiers that convert
Why early bird rewards are hurting your conversion
How to hack the Kickstarter & Indiegogo ranking algorithms
What to do after your campaign ends
And so much more!
As a student of this course, you'll get:
Easy-to-follow video tutorials without fluff
Tools, templates, and my Crowdfunding Success Trello Board
Spreadsheets for your research and influencer reach-out activities
Editorial calendar template
Professional video script template
Premium support from an instructor who cares
Most up to date course on Udemy
These are the things I hand out to my consulting clients on a regular basis. If you think something else could help you even further, please let me know, and I'll check how I can help you with that.
My Happiness Guarantee
I want you to be happy with your purchase. If you're not learning anything new about crowdfunding, or you're just not happy with the course, I have a 30-day 100% money back guarantee. No questions asked, so create and run your first successful crowdfunding campaign now!
What other students are saying
Ernst is very thorough when it comes to explaining and the resources makes the whole process less overwhelming. This whole course is filled with extremely helpful information. 100% worth the money. I am going in more confident into crowdfunding. I know this is specifically for crowdfunding but this is a great way to build your online network as well. I have about 50% of the course left but I am going to rewatch it as I go step by step.
-Norman
I bought various crowdfunding courses here on Udemy (f.e. Angela Yu , Eli Regaldo , etc.) but have to say: This is the real deal. If you want to learn how to create and run your very first successful crowdfunding campaign, look no further.
-Maria
Enroll now and start using crowdfunding successfully to fund your projects on Kickstarter & Indiegogo!
Cheers,
Ernst