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30-Day Money-Back Guarantee
Business Entrepreneurship Crowdfunding

Working the Crowd: Know the Fundamentals

This course will teach you how to bring your idea, project or product to life by harnessing the power of crowdfunding.
Rating: 4.3 out of 54.3 (50 ratings)
316 students
Created by Rose Spinelli
Published 10/2013
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • We will detail the practical and theoretical components necessary to execute a successful reward-based crowdfunding campaign. Through a combination of video lectures, case studies, slides and videos, tools and resources, students will learn the strategies to develop, and the tactics to implement, each phase of campaigning, from pre-launch to social engagement to management and into fulfillment, you will learn crowdfunding best practices that lead to success.

Requirements

  • A willingness to learn something new

Description

This course is designed to provide each student with the professional and personal knowledge they will need in order to successfully bring your idea, project or product to fruition by harnessing the power of crowdfunding, a revolutionary method for raising small amounts of capital online.

Who this course is for:

  • Artists, entrepreneurs, social impact groups, nonprofits

Course content

7 sections • 40 lectures • 2h 48m total length

  • Preview

  • About me and my background
    07:15
  • What is crowdfunding?
    02:16
  • Crowdfunding looks so easy!
    04:41
  • What crowdfunding can do for you.
    02:56
  • Are you suited to crowdfunding?
    03:53
  • Understanding the crowdfunding space
    03:07
  • Benefits of crowdfunding
    04:01
  • Know the risks!
    05:06
  • Common mistakes
    02:57
  • Types of funding models
    04:50
  • How Kickstarter works
    04:13
  • How Indiegogo works
    03:46
  • RocketHub and beyond
    02:18
  • How to choose? Breaking it down.
    06:19
  • The importance of social media
    03:58
  • Steps to good execution
    04:10
  • Perks!
    03:10
  • Your pitch and the importance of all communications
    05:24

  • Tell your story with passion! Some case studies.
    02:32
  • Project page messaging elements
    02:54
  • Perceived obstacles to good storytelling
    04:19
  • Your story, your branding. Some case studies
    03:10

  • Practical pointers and pitch video elements
    04:29
  • Pitch video case studies
    05:25
  • Anatomy of a Pitch Video
    05:05

  • Finding and assessing media leads
    04:53
  • Create a plan for securing press
    05:16
  • Terrific media tools and tactics
    16:43

  • Effective social media is more than just numbers
    02:30
  • Strategically choosing platforms
    01:31
  • It starts by clarifying your goals
    03:35
  • Tips on effective messaging to develop a following
    03:00
  • Breaking down the social media channels
    04:42

  • You must get organized!
    03:22
  • The psychology behind deciding on a funding goal
    03:07
  • Everything you need to know about determining good perks
    04:15
  • Sample perks--what works, what doesn't
    07:34
  • How to keep your audience engaged
    05:15
  • In conclusion....
    00:31

Instructor

Rose Spinelli
Crowdfunding Coach and Trainer
Rose Spinelli
  • 4.3 Instructor Rating
  • 50 Reviews
  • 316 Students
  • 1 Course

Rose Spinelli is a crowdfunding consultant and trainer at The Crowdfundamentals where she offers one-on-one coaching and crowdfunding analysis.

In January, 2014, she was named among the "Top 100 Thought Leaders in Crowdfunding Today."

Rose writes a "Rose Recommends" column for Crowdsourcing dot org and has been a panelist and/or moderator at multiple crowdfunding conferences.

As a veteran journalist, she worked both as an editor (Time Out Chicago) and as a freelancer for multiple national publications, And as a former development director for Inspiration Cafe, a nonprofit, Rose understands traditional fundraising, too. More recently she taught Storytelling Strategies and Writing for the Media Professional at Tribeca Flashpoint Academy in Chicago.

Rose is a documentary filmmaker ("Baking Bread"), a memoir shot in Sicily); a dog lover, volunteer and advocate; and yoga practitioner.

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