Marketing
Growth Hacking
Conversion Rate Optimization
Boost Website Sales Fast with Conversion Rate Optimization
4.4 (141 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,122 students enrolled

Boost Website Sales Fast with Conversion Rate Optimization

Learn conversion rate optimization (CRO) best practices like web analytics, A/B testing and website persuasion
4.4 (141 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,122 students enrolled
Created by Rich Page
Last updated 2/2020
English
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Boost Website Sales Fast with Conversion Rate Optimization
Current price: $69.99 Original price: $99.99 Discount: 30% off
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This course includes
  • 4 hours on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to gain much greater sales or leads from your website - without needing more traffic
  • How to increase conversion rates for key pages including your homepage, product pages and checkout
  • CRO, web analytics, website usability and A/B testing best practices that me and other experts use
  • Discover secrets that high-converting websites use to increase their sales, like Amazon and Moz
  • How to gain high-impact insights from web analytics and visitor feedback
  • Convert more visitors with scarcity, urgency and social proof techniques
Requirements
  • Just a website and willingness to increase your sales by using CRO
Description

** Update Feb 2020. New section on conversion research - the most important part of CRO **

Benefit from a popular new online marketing technique - conversion rate optimization (CRO). Hours of best practices for conversion rate optimization, web analytics, website usability, website persuasion, landing page optimization, and A/B testing to quickly boost your conversion rate and website sales or leads. 

The results you'll love: 

100's of extra sales or leads from your website per month - from a much higher conversion rate. 

Why my students are loving my course: 

"Really practical advice that can make a difference immediately." Shaun Douglas

"I found myself actually jumping in, tweaking my web pages! I really like that not only is it lecture content, but also videos of actual websites with the instructor showing what is good and bad about them. This is a course that will be generating revenue for you for years to come!" Mark A. Pitman

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The benefits you get from taking this course: 

  • Much greater sales or leads from your website and current traffic - all without having to spend more money on driving new visitors. 

  • Significantly higher-conversion rate for your website, converting a much bigger percentage of your existing visitors into leads or sales.

  • More profitable paid search and ad spend because your website converts better, enabling you to lower ad spend and focus it elsewhere.

  • Ultimately, much greater online revenue for your business!

Why this course, and what you will learn:

  • It's a great course about conversion rate optimization (CRO) - essential to maximize your website sales and profits.

  • I'll show you secrets that high-converting websites use to increase sales & leads, like Amazon and Moz.

  • I'll reveal to you CRO, web analytics, web usability, landing page optimization and A/B testing techniques pro's use to quickly boost sales or leads – for all types of websites including ecommerce, SaaS and blogs.

What makes Rich Page an expert?   

  • I've helped improve conversions and sales for many 100's of websites over the last 10 years, ranging from Disney and Vodafone's to small ecommerce stores and startup websites.

  • I'm the author of two major books on conversion rate optimization - 'Website Optimization: An Hour a Day' and 'Landing Page Optimization' with Tim Ash.

  • I'm a Google Analytics qualified individual. 

Who this course is for:
  • Small business owners, web designers, online marketers, growth hackers, entrepreneurs and web analysts
Course content
Expand all 29 lectures 04:10:11
+ – Intro, essentials and setting up tools
5 lectures 44:36

Watch a welcome and intro from Rich, and how to get the most out of this course.

Welcome from Rich, and how to best get started
Preview 02:55

A quick overview of CRO, including its benefits and key terms. It also includes the downloadable CRO uplift calculator.

An intro to the course, CRO and highly converting websites
Preview 07:07

Learn the importance of setting up Google Analytics, setting up a goal conversion funnel and other power tips.

Set up Google Analytics, learn and setup tracking essentials
Preview 13:27

Learn the most important Google Analytics reports for gaining insights to improve your website sales or leads

The best Google Analytics reports to analyze for CRO insights
15:41

Learn the importance of using A/B testing tools to increase conversions and sales, the best practices and common pitfalls to avoid. See the attached link for a guide on which A/B testing tool to use.

Set up A/B testing tool, understand testing best practices
05:26
+ – Conversion research for CRO
8 lectures 29:23

An overview of conversion research and why it one of the most important parts of CRO.

Introduction to conversion research
Preview 01:23

An overview of the importance of web analytics for conversion research. Please note that web analytics is covered in more detail in section 1.

Web analytics
01:03

Learn how to gain insights from visitor recordings as these form an excellent source of website improvement ideas. Great for discovering visitor flow problems, usability issues and website errors.

Visitor recordings
05:35

Learn how to use heat maps to better understand what your visitors are doing on your website, including their top clicks on pages and how far they scroll.

Heat maps
04:25

Getting feedback from visitors and customers through surveys is important for conversion research, including finding out your visitors and customers like and don’t like.

Surveys and polls
09:00

User testing is one of the most revealing and useful types of conversion research. User testing is great for finding out exactly what people think of your website, their issues with it, usability issues, and what needs improving.

User testing
05:26

Learn about expert CRO reviews which are a fast and effective way of getting CRO recommendations.

Expert CRO reviews
01:29

Find out what other types of conversion research don't work very well.

Conversion research to avoid
01:02
+ – Optimizing key website elements
5 lectures 50:28

Headlines and text are essential to increasing conversions - particularly to quickly captivate and engage your visitors. Includes great website examples to learn from.

Optimize your headlines and text
Preview 12:20

Learn the importance of well used imagery and videos to boost your conversions, including many best practice websites to learn from.

Optimize your images and videos
10:47

Call-to-actions often have the biggest impact on conversions - these will influence your visitors to take action. Learn from many best practice website examples.

Optimize your call-to-action buttons
09:31

Create and improve your unique value proposition to help increase your website conversions and sales.

Create/improve unique value proposition and clearly promote it
12:25

Mobile traffic is increasingly common - often forming up to 40% of website traffic. Learn why its essential to optimize your mobile website. 

Build and optimize your mobile website version
05:25
+ – Using website influence to convert more visitors
2 lectures 22:57

This advanced topic is key for making visitors think your offerings are great, and increasing chances of them converting. Walks you through several great example websites too.

Build social proof with testimonials, reviews, ratings, usage numbers
15:59

Learn how to use scarcity and urgency on your website to increase leads or sales - including many best practice example websites.

Using scarcity and urgency to increase conversions
06:58
+ – Optimizing key pages for higher conversions
6 lectures 01:17:58

Learn essential things you need to test and improve on your homepage to increase conversions, including many best practice example homepages.

Optimize your homepage
Preview 12:19

Understand and use best practices for optimizing your website product or service pages.

Optimize your product/service pages
18:50

Learn why its essential to optimize category pages, including best practice examples websites.

Optimize your category pages
10:14

It doesn't matter how good the rest of your site is if your checkout flow is bad or poorly optimized. Learn from best practices and great examples of checkouts and signup flows on websites.

Optimize your checkout or signup flow
12:23

This covers how to optimize other key pages like blog article pages, thanks pages and about us pages.

Optimize other key types of pages
13:38

When and how to use high-impact landing pages to significantly boost your conversion rates, including best practice website examples to learn from.

When to use landing pages and how to optimize
10:34
+ – Focus on getting visitors to return and convert
2 lectures 22:09

Learn why returning visitors are so important, and how to use incentives to collect visitors email addresses.

Collect visitors email by offering good prominent incentive
08:38

Think outside of the box - don't just optimize your website - your emails need optimizing too to increase conversions on your website.

Optimize your emails: confirmation, autoresponder series, and others
13:31
+ – Review your CRO efforts and continue optimization
1 lecture 02:40

Wrapping up the course and how to keep on optimizing your website for best results.

Review efforts, conversion lifts and keep on optimizing!
02:40