Master Course in Customer Relationship Management (CRM) 5.0
What you'll learn
- Understand the Introduction and importance of customer relationship management (CRM) 5.0
- Learning the Customer experience management (CXM) & Customer Success management (CSM)
- Analyze how CRM helps in marketing & how to create customer journey mapping
- Understand the CRM Software Overview, How to measure, improve and build customer relationship management
- Learnig the CRM manager skills and how to become a CRM manager
- Basic knowledge of customer behavior, customer psychology and customer feedback strategy
Master course in customer relationship management (CRM) 5.0
In today's highly competitive business landscape, customer relationship management (CRM) has emerged as a crucial tool for organizations to thrive. CRM refers to the strategies, processes, and technologies implemented to manage and nurture relationships with customers, ultimately leading to enhanced customer satisfaction, loyalty, and increased profitability. In this master course, we will delve into the importance of CRM and explore its benefits for businesses of all sizes.
Understanding Customer Relationship Management:
At its core, CRM is about putting the customer at the heart of the business. It involves collecting, analyzing, and leveraging customer data to gain valuable insights into their preferences, behaviors, and needs. By understanding customers on a deeper level, businesses can tailor their products, services, and marketing efforts to meet and exceed their expectations.
Benefits of CRM:
1. Enhanced Customer Satisfaction:
2. Improved Customer Retention:
3. Streamlined Sales and Marketing Processes:
4. Targeted Marketing Campaigns:
5. Data-Driven Decision Making
To successfully implement CRM, businesses must adopt a customer-centric mindset and leverage the right tools and technologies. Here are some key steps to consider:
1. Define CRM Objectives:
2. Collect and Analyze Customer Data:
3. Implement CRM Software:
4. Train and Empower Employees:
5. Continuously Monitor and Adapt:
In a digital era where customers have abundant choices, organizations that prioritize customer relationship management gain a significant competitive advantage. By implementing CRM strategies and leveraging technology, businesses can foster meaningful and long-lasting connections with their customers. This enables them to drive customer satisfaction, loyalty, and ultimately achieve sustainable growth and success.
In this master course, I would like to teach the 5 major topics,
1. Introduction and importance of customer relationship management (CRM) 5.0
2. Customer experience management & Customer Success management
3. How CRM helps in marketing & how to create customer journey mapping
4. CRM Software Overview, How to measure, improve and build customer relationship management
5. CRM manager skills and how to become a CRM manager
Who this course is for:
- All UG and PG Business students and Other Interested students to learn about the concepts of Customer Relationship Management (CRM)
Achievements on Udemy (UDEMY BUSINESS BEST SELLER) :
"274,000 Students + 1.70 Million Enrollments + 206 Countries + 184 Courses of Business, General Management, IT, Software and Systems, Education and Media Studies"
Credentials and Qualifications of Dr. José:
Dr. José possesses an impressive array of qualifications that reflect his dedication to a diverse range of fields. In 2019, he earned a Ph.D. in Entrepreneurship & Business Management, showcasing his commitment to advancing the understanding of business dynamics. His M.Phil. in Business & General Management demonstrates a foundation of comprehensive management knowledge.
With a 2015 Masters in Financial Markets, he exhibits expertise in the complexities of financial systems. Moreover, his 2013 Masters in Information Technology equips him with a technological edge. Complementing these, his 2011 Masters in Human Resource Management (MBA) highlights his skills in organizational dynamics. Notably, his 2009 Bachelors in Mathematics underscores his analytical prowess, and his 2006 Diploma in Teacher Education showcases his commitment to education. This unique blend of qualifications positions Dr. José as a versatile and well-rounded professional.
Teaching Experience :
Award Winning Researcher and Professor Dr. José is a Senior Researcher, Professor and subject matter expert of Business, IT, Systems and Media Studies at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China and Honorary and Visiting Professor of NGCEF Australia, ISCIP Canada and Judge of Research center for the Internationalization of companies from emerging economics (I-CEE) & Global Forum on Business Case Study who is an accomplished expert on digital transformation and innovation featuring large enterprises and strategies of startups in digital platform ecosystems.
Instructional Design and Curriculum Development Experience :
He Designed and Developed more than 5 Specialized Post Graduate Master Degree course for International Business School - Beijing Foreign Studies University (IBS - BFSU). His core expertise is in the area of corporate entrepreneurship, organizational innovation, and learning. Dr. José has a rich mix of teaching and industry experience (More than 15+ Years) working as a business and IT consultant to over 20 very successful start-up businesses along with strategic planning, Digital and IT management support for Global clients. He designed, developed and hosted more than 200+ Corporate Business Websites since 2007 and received more than 10 awards for his enormous graphic and web design works.
Interests of Teaching Topics :
He has conducted, handled and supervised more than 10,000 students since 2007 and major training sessions for UG, PG Master Degree graduates covering Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, Software Certification Courses of Microsoft, Oracle, IBM, Cisco, Amazon, SAP, Salesforce and Network Security and Cloud Systems. Regular Keynote Speaker of AEIC China and Whither Our Economies (WoE) Lithuania and currently he is guiding 5 Ph.D. Scholars for Business Administration, Computer Science and IT Domains.
Certifications, Research and Publications :
He is an International Faculty and completed more than 30+ Software, IT and Business Certifications which Includes Brainbench, Adobe, Autodesk, Microsoft, Amazon AWS, IBM Statistics 101, Cisco Network Academy, Kaya Connect London, Cornerstone OnDemand Foundation, Google, UNICEF and UNESCO.
He is an Editor of Science Direct PLAS Journal (Project Leadership & Society) and certified reviewer of Elsevier, Clarivate, Wiley, Science Direct, Springer Nature and IOP Publishers. He published more than 50 research and review articles and 8-12 solo-authored full case studies have been published under his name along with 4 Book chapters and numerous book reviews for international independent book publishers in Germany. He has published more than 10 Research Articles in the WoS & Scopus Listings. Google Scholar Citation 70+ and Research Gate Score is 248 with 44+ Citation,50000+ reads with 27 Research Recommendations as well as European Alliance for Innovation (EAI) Score is 16.
Honors’ and Awards :
Top funding project writer Dr. José received, Top Researcher Award 2019-2023, Best Ph.D. Thesis Award 2018, Distinguished Young Scientist 2017, University Topper (2011-2012), 7 Times received the FCB - Faculty Competency Building Award (2011-2018) and Mr. Perfect Award at 2008.
International Memberships and Activities:
He is having 35+ International academic and professional bodies’ memberships around the world which Includes IEEE, Oulu Entrepreneurship Society - Finland, Middle East Research Institute, International Entrepreneurs Association, Africa Society of Association Executives (AfSAE), Association of Strategic Marketing, National Science Teaching Association, ISPIM - International Society for Professional Innovation Management, ITPA - Information Technology Professionals Association and IAENG - Society of Operations Research and He is serving as a volunteer for Scopus, Web of Science and ABDC Indexed journal’s editorial and reviewer board member for more than 30+ Journals and reviewed 200+ articles since 2019.