Master Course in Customer Relationship Management (CRM) 5.0
What you'll learn
- Understand the Introduction and importance of customer relationship management (CRM) 5.0
- Learning the Customer experience management (CXM) & Customer Success management (CSM)
- Analyze how CRM helps in marketing & how to create customer journey mapping
- Understand the CRM Software Overview, How to measure, improve and build customer relationship management
- Learnig the CRM manager skills and how to become a CRM manager
Requirements
- Basic knowledge of customer behavior, customer psychology and customer feedback strategy
Description
Master course in customer relationship management (CRM) 5.0
In today's highly competitive business landscape, customer relationship management (CRM) has emerged as a crucial tool for organizations to thrive. CRM refers to the strategies, processes, and technologies implemented to manage and nurture relationships with customers, ultimately leading to enhanced customer satisfaction, loyalty, and increased profitability. In this master course, we will delve into the importance of CRM and explore its benefits for businesses of all sizes.
Understanding Customer Relationship Management:
At its core, CRM is about putting the customer at the heart of the business. It involves collecting, analyzing, and leveraging customer data to gain valuable insights into their preferences, behaviors, and needs. By understanding customers on a deeper level, businesses can tailor their products, services, and marketing efforts to meet and exceed their expectations.
Benefits of CRM:
1. Enhanced Customer Satisfaction:
2. Improved Customer Retention:
3. Streamlined Sales and Marketing Processes:
4. Targeted Marketing Campaigns:
5. Data-Driven Decision Making
Implementing CRM:
To successfully implement CRM, businesses must adopt a customer-centric mindset and leverage the right tools and technologies. Here are some key steps to consider:
1. Define CRM Objectives:
2. Collect and Analyze Customer Data:
3. Implement CRM Software:
4. Train and Empower Employees:
5. Continuously Monitor and Adapt:
In a digital era where customers have abundant choices, organizations that prioritize customer relationship management gain a significant competitive advantage. By implementing CRM strategies and leveraging technology, businesses can foster meaningful and long-lasting connections with their customers. This enables them to drive customer satisfaction, loyalty, and ultimately achieve sustainable growth and success.
In this master course, I would like to teach the 5 major topics,
1. Introduction and importance of customer relationship management (CRM) 5.0
2. Customer experience management & Customer Success management
3. How CRM helps in marketing & how to create customer journey mapping
4. CRM Software Overview, How to measure, improve and build customer relationship management
5. CRM manager skills and how to become a CRM manager
Who this course is for:
- All UG and PG Business students and Other Interested students to learn about the concepts of Customer Relationship Management (CRM)
Instructor
- 4.2 Instructor Rating
- 36,244 Reviews
- 527,847 Students
- 310 Courses
Achievements on Udemy : (UDEMY BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 527,000 students from 214 countries & 40+ UFB Courses.
[2] Delivered a staggering 3.73 million course enrollments, with 5,439,933 minutes taught Including UFB Courses (Upto August' 2024).
[3] Offered a diverse array of 310 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.