Social Media Management: Crisis Communications

Name: Social Media Management: Crisis Communications
Price: 13.99 USD
Rating: 4.1 (39 reviews)

Managing Negative Social Media Mentions on Facebook

(39 ratings)

316 students

Created by CW Fong

Last updated 2/2018

English

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What you'll learn

At the end of my course, my students will be able to identify a potential crisis, assess it impact on the organization and take the necessary actions to deal with the crisis

Requirements

Students will need to have a basic understanding of social media

Description

Social Media has fundamentally changed the information environment in which we operate. Crisis communications strategies that do not reflect this new environment are at best ineffective, and at worse, disastrous. This course is designed for Business Owners, Brand Managers and PR Professionals who are responsible for the reputation and brand of their company.

At the end of this basic course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).

The instructor has conducted numerous in-house training for MNCs and government officials from ASEAN countries like Malaysia, Myanmar, Brunei and Singapore.

Who this course is for:

This course is for people who are responsible for the social media accounts of their organization i.e. business owners, PR professionals and brand managers

CW Fong

Publlic Relations Consultant

4.1 Instructor Rating
39 Reviews
1,053 Students
1 Course

Founder and Principal Consultant at CW Fong & Associates. CW Fong & Associates is a boutique communications firm that specializes in branding, digital strategy and crisis communications.

I am an experienced communications specialist who has successfully developed and executed communications campaigns for SMEs, MNCs and at the highest level of Government. I have successfully led teams and provided strategic counsel in complex and fast-paced environments. Professionally, I developed the communications frameworks I use and these frameworks have been published in leading professional and business publications (local and overseas), and have been taught to the government officials of ASEAN countries like Myanmar, Brunei, Malaysia and Singapore. My core competencies are in: