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Keep shoppingSocial Media Management: Crisis Communications
317 students
Social Media Management: Crisis Communications
Managing Negative Social Media Mentions on Facebook
Created byCW Fong
Last updated 2/2018
English
English [Auto],
What you'll learn
- At the end of my course, my students will be able to identify a potential crisis, assess it impact on the organization and take the necessary actions to deal with the crisis
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Course content
6 sections • 5 lectures • 35m total length
Requirements
- Students will need to have a basic understanding of social media
Description
Social Media has fundamentally changed the information environment in which we operate. Crisis communications strategies that do not reflect this new environment are at best ineffective, and at worse, disastrous. This course is designed for Business Owners, Brand Managers and PR Professionals who are responsible for the reputation and brand of their company.
At the end of this basic course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).
The instructor has conducted numerous in-house training for MNCs and government officials from ASEAN countries like Malaysia, Myanmar, Brunei and Singapore.
At the end of this basic course, participants will be equipped with the knowledge and skills to successfully identify a social media crisis, assess its impact on the organization and know the necessary steps to take to deal with the crisis. The course will also cover the impact of social media on PR and Branding, help participants understand the characteristics of a crisis, know the 5 essential elements of an effective crisis communications plan and use the SCAER Framework (a decision making tool for managing negative online mentions).
The instructor has conducted numerous in-house training for MNCs and government officials from ASEAN countries like Malaysia, Myanmar, Brunei and Singapore.
Who this course is for:
- This course is for people who are responsible for the social media accounts of their organization i.e. business owners, PR professionals and brand managers