Crisis Communications Masterclass - 2: Tone and Language

We at BlackRook Media are offering the most in depth and detailed Crisis Communications Masterclass on Udemy.

We've focused our teachings into 5 specific areas that together make for a family of modules, providing a truly all encompassing understanding of how to handle a crisis and communicate with the media. Each of our 5 modules available here offer a combined duration of more than 7 hours, and present an unrivalled volume of content.

Your course leaders are Alan Rook and Mark Southgate who boast a combined 70 years of experience in the media industry. They are career journalists and media coaches who've held senior positions with a number of major organisations, including ITV and other international broadcasters. Their consultancy work has continued at pace throughout the pandemic. All of the material they deliver is grounded in real world experience and expertise.

This second 90 minute module in BlackRook Media's Crisis Communications Masterclass offers a comprehensive walkthrough of the key role tone and language play when dealing with the media.

Get expert guidance on what language should be used when and how that affects the tone of your message:

• Know Your Audience

• Choose the Right Language  

• Strike the Right Tone 

• Understand Different Media Channels

• Utilise Social Media the Right Way

We present a vast array of good and bad real world examples, which provides the ultimate context for every principle we outline.

You, the student, will be provided with regular recaps so you can take stock as you learn with us.

You'll hear from expert guests from the world of media and communications who have decades of experience and offer you their insights on the topics we cover.

Sounds pretty good, doesn't it?

BlackRook's courses are unique because our team works hard to:

• Pre-script all content

• Speak to guest experts for added value

• Work with real-life examples

• Provide easy to understand and complete explanations

• Pay attention to the visual presentation of the content we deliver

• Be there for you and provide support whenever necessary

If you recognise the value in this module, please check out the other parts of our Crisis Communications Masterclass; we also cover the themes Speed and Clarity, Owning the Agenda, Going on the Record and Closing It Down.