Public Relations: Media Crisis Communications
4.5 (403 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
12,634 students enrolled

Public Relations: Media Crisis Communications

Public Relations: You can shape and control your media messages at the worst possible times.
Bestseller
4.5 (403 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
12,634 students enrolled
Created by TJ Walker
Last updated 5/2020
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 6 articles
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Being able to Manage Crisis Communications
  • Know how to appear Confident on Camera
  • Prepare Messages
  • Speak in Sound Bites
  • Handle tough questions
Requirements
  • Video Camera (cell phone or webcam will work)
Description

Public Relations during a time of crisis. Imagine that a crisis hits your organization and that you come out on top in the media. You initiate proactively to the media. You have a clear and easy to understand message. And you get the exact quotes you want in final stories.

You didn't pick or plan the Public Relations crisis, but you were ready to communicate effectively.

Your reputation doesn't just remain intact; your reputation has improved!

You will learn how to prepare and deliver messages to the media in a time of a Public Relations crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications Public Relations requires a plan that covers every aspect of message development, rehearsal and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.

What will students achieve or be able to do after taking this Public Relations course?

*Be able to Manage Crisis Communications

*Know how to appear Confident on Camera

*Prepare Messages

*Speak in Sound Bites

*Handle tough questions

What do Udemy students say about this Public Relations course?

"5 Stars! Covered all the essential elements necessary to handle crisis communications with brevity and clarity. I especially liked the Bonus materials and of course, the video. Referring to one major case study to get the points across is very effective. The only reason I did not give this a 5 star rating is because I believe this course will be more helpful if there were video transcripts or if each video lesson can be downloaded and saved for later reference or review. Thank you." Helga Melgar

"5 Stars! This course is an excellent introduction into how crisis communications works and TJ gives tips on how a company can best preserve its image and reputation should it go through a crisis. I would recommend this course to others." Margaret Lovell

"5 Stars! I've learned from TJ for a number of years and he absolutely knows what it takes to work with the media and win!" Janet Vasil

"5 Stars! The instructor gave very clear and practical advice. He made me come to love Crisis Communications even more!" Abi-Gail Johnson

"5 Stars! Someone once said advice is only as good as the amount you pay for it... this course disproves this. This clear unambiguous advice given is priceless. The BP breakdown was excellent, in short if your in a position where you need to understand crisis management, this is the course to start with. The bonus materials are really good as well." Alan Miller

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.


Who this course is for:
  • CEOs
  • CFOs
  • Business owners
  • Political leaders
  • PR executives
  • risk managers
  • crisis managers
  • Investor relations executives
Course content
Expand all 23 lectures 10:11:43
+ You Can Handle a Media Crisis and Come Out Ahead
10 lectures 52:27

Overview learn What Crisis Communications is

Preview 04:28

Learn how to Create Your Winning Crisis communications Message

Preview 07:35
Please Introduce Yourself
00:09

Learn how to Get the Message Out During a Crisis

Preview 16:28
Assignment: Testing Your Communication To Make Sure It Works.
01:08

I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.


https://www.facebook.com/groups/559917031170397/?ref=group_browse_new


Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.


https://www.facebook.com/groups/559917031170397/?ref=group_browse_new

Exciting New Update to this Course
01:28
The Biggest Crisis Blunders to Avoid - Public Relations
11:44
The Real Secret to Being Prepared for a Crisis: Practice on Video
04:30
Time to Give TJ a Piece of Your Mind
01:26
Final Public Relations Tips
03:30
+ Housekeeping Matters
4 lectures 10:08

Learn about Crisis communications Expert TJ Walker

Preview 02:52
7 Steps For Getting the Most Out of this Course
00:48

Your Crisis communications Questions Will Be Answered Here

Preview 01:25
Bonus Update - You Should Get on the TikTok App Now
05:03
+ Extra Reading Materials
6 lectures 01:09
If You Like to Learn by Reading
01:09
Media Training A-Z
199 pages
Media Training Success
34 pages
1001 Ways to Wow the Media
72 pages
Secret to Foolproof Presentations
208 pages
Public Speaking Success
31 pages
+ Bonus Videos
3 lectures 03:58
The Epic Disasters of BP
00:10
Here Is How You Can Get your Certificate of Completion for this Course
03:12
Final Bonus Lecture: Huge Discounts on Other TJ Communications Courses
00:35