Crisis and Credibility
What you'll learn
- Understand why a crisis hits. The most common factor, often ignored...
- Recognise the 4 levels of a crisis. Without them, you won't be able to create a plan that will save your business...
- Understand when to react in a crisis. Maybe the most important step of crisis management...
- Understand how to react in a crisis. It's not just about when, it's also about how...
- Use the detail that will make the difference between a perfect reaction and a weak one...
- Offer a proper second reaction. Often ignored, this step will save your company in a crisis...
- Give a third reaction. Without this, the previous two reactions will have no effect...
- Understand how the public think. Maybe the biggest mistake of crisis management.
- Create THE Crisis Management Plan. Simple steps that will save your credibility, imagine and business...
- Use the details for credibility. Those small, but very important details that will make you say "Ahaa...."
- Create a key message. Do you want to survive ? Create a key message...
- Understand how to use a lie in crisis management
- Understand the role of an apology and identify the most common error..
- Understand the importance of choosing a spokespeople. Often ignored, this tactic will play a very important part...
- Understand why Social Media could kill the company..
- Offer an interview that will save the company... Or not...
Requirements
- You should already be familiar with PR techniques and strategies.
- These strategies should grow your company's image and credibility and should motivate clients to buy.
- The basic PR works too.
Description
Do you love your company ? Do you love your business ? And...do you love your clients ? Well...that's great...because the crisis is coming. And it's not a problem of "if", it's a problem of "when". In business we won't use "If the crisis will come...", but we use.."When the crisis will come..."
In my course you will find 11 chapters that will help you create a Crisis Management plan and save your credibility and, why not, your company. In each chapter you will find a "How to..." section.
Audi, Exxon Valdez, Toyota, Martha Stewart or Tiger Woods. In this course you will find incredible stories on how to deal ( or not ) with a crisis and more than 30 strategies on how to cope in a tough situation. An interactive and fun to read course.
"Well..if a crisis will come, I will see in that moment what I am going to do..."
Unfortunately, this business "strategy" is pretty bad and is very common.
"Well...why is so bad.." you may ask...
The answer is pretty simple : In Crisis Management you have one hour to respond. You won't have time to read books, take courses or search on Google.
In CRISIS MANAGEMENT, there is NO TIME
Enjoy :)
Who this course is for:
- This course is meant for PR&Marketing Experts, for Entrepreneurs and for CEOs. No prior crisis management knowledge is needed.
Course content
- Preview03:32
- 03:25Why this program ?
- 05:11How to....?
- 01:06Why should I talk ?
- 03:17The moral outrage
- 07:40The Public
- 12 pagesThe Scenario
- Preview05:16
- Preview14:15
- 8 pagesThe spokespeople
- 05:38The details
- Preview09:19
- 05:23The strong reaction
- 9 pagesThe interview
- Preview8 pages
Instructor
![Radu Turcescu](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.2 Instructor Rating
- 9 Reviews
- 54 Students
- 2 Courses
In the modern technological and informational era, it became important for companies to promote their IDENTITY for an increased visibility. The products and services they propose should respond to a high specificity of client desires. The DIFFERENTIATION from all competitors is a tricky issue to be overcome and would position one of the competitors as a market leader. This would promote and increased CREDIBILITY and would further strengthen the company's market advantages.
I am an expert in PR for both companies and people. My work is to help them all to make the right choices in order to differentiate from others. I developed new PR strategies that are the fundament of many successes.
Creating and promoting your image and your values is the first step to become a leader and to make a difference. This is my work and I can help you with that!