SEO Copywriting & Content Marketing Course 4 Ecommerce 2023
What you'll learn
- Learn How to Optimise your Homepage to Score Higher in Google Search. Learn How to Optimise your Title Tag & Meta Description. Write to Attract & Persuade.
- Learn Product Page SEO. Write Product Pages Content Right. Convert Browsers into Buyers. Helps Google to Discover your Product Pages & Rank them in Search.
- Learn About Page SEO & FAQ Support Page SEO. Boost your Chances of Getting Featured in one of Google’s Answer Boxes. Learn Technical SEO for Ecommerce.
- Learn How to Easily Find Great Keywords & Creative Content Inspiration - for your Homepage, Product Pages, About Pages, FAQ Pages and Product Descriptions.
- Get Pro Five In-Depth Marketing Ecommerce Templates you can Customise - and Quickly Create high Converting Landing Pages & SEO Content Pages for Success.
- Learn how to Create Content that Persuades, Attracts, and Converts with our Expert Templates for Ecommerce that you Customise to Suit your own Products.
- Learn Persuasive SEO Copywriting Techniques to Hook Potential Customers Fast. Build Trust & Get to that Sale. Benefit from Pro Content Creation Templates.
- Discover what you Need to Do & Why with Easy Step by Step Template Guidance. Then Save Hours of Time by Quickly Tweaking them so they Fit your Needs Exactly.
Requirements
- An Internet Connection. No Previous Knowledge of Content Marketing is Required at all, only determination and a hunger to learn. We will teach you the rest.
- Suitable for Complete Content Marketing Novices – if you are Eager to Learn and are willing to put our Techniques into Practice – We can Quickly Take you from Beginner to Pro.
Description
Ecommerce SEO Copywriting Course with Strong Focus on Developing Content Writing Skills & Sales Writing Skills. This Content Marketing Course is filled with Quizzes & Writing Assignments Making Learning Fun.
Learn how to create content that persuades, attracts, and converts with our expert templates that you customise to suit your own products.
Discover what you need to do and WHY with easy step by step templates - then save hours of time by quickly tweaking them so they fit your needs exactly.
We’ve developed this course to offer you practical, workable ways to achieve ecommerce SEO success, so you can quickly and easily get ranked on Google and boost your bottom line.
Inside you’ll find...
Practical SEO optimised templates for ecommerce website copy - learn what goes where and WHY
Easy step by steps to finding GREAT KEYWORDS - for your homepage, product pages, about pages and product descriptions
Checklists you can run through - to steer you to Ecommerce SEO success
Strategy tip lists you can follow - improve your Ecommerce SEO approach
Technical SEO tips to help boost your website’s Google ranking - so you Sell More!
SEO - the Key to your Ecommerce Strategy
SEO is essential for Ecommerce and it will be the founding launchpad for the success of all your campaigns. It’s such a crucial element because without a good SEO strategy, no one knows you exist, and they can’t find you in Google Search.
Google Search is still the No 1 way people search for - and discover new products and services, so your SEO focus needs to be focused on ranking well on this platform. Once customers find you in Google, and click through to visit your website landing page, or ecommerce store, you need to present them with website content that persuades them that you are the best option.
Optimising your website copy allows you to maximise your chances of getting found by ready-to-spend consumers without the expense of paid-for ads. It’s definitely not something to overlook, and in this guide you’ll find a number of practical templates you can easily tweak, to help you present visitors with the perfect content.
If you put in just a little effort AND use the blueprints and the strategies outlined in this guide, you should soon start seeing an improvement in your approach to ecommerce SEO.
Are you ready to get started on your ecommerce journey to success and more sales?
Great, then let’s dive into our first topic - what is ecommerce SEO and why do you need it?
Learn Researching SEO Keywords
As well as your product pages, you should attend to your static always-on pages SEO including...
Homepage
About Page
FAQ Page
Contact and Help Centre pages
& Blogs
Learn How to optimise your Homepage to score higher in Google Search
Your homepage is a pivotal element of your ecommerce store and though it’s by no means the only page you should focus on, it is one of the first pages people will land on. As a result, you want to make it as discoverable in search as possible - and to achieve this, there are several critical elements you need to optimise for SEO.
Learn about Essential elements of your Ecommerce Homepage
Title Tag
Probably the most crucial part of your homepage, your title tag tells Google - and visitors what your page and business is all about. It should incorporate 4 key elements and must...
Include your brand name
Include the main key phrase you want to rank for
Be under 70 characters
Be engaging - as browsers will see it in search
Meta Description
Your meta- description appears underneath your page header in search results, and it can affect your Google rankings, so don’t neglect this area.
Your homepage meta-description should...
Be 160 characters or less
Clearly describe what you’re offering
Be written to persuade people to click through your website
Learn Product Page SEO
Getting product page content right is one of the most important things you can do for your brand. There are two main reasons for this:
Your content helps to convert browsers into buyers
It helps Google discover your product pages and rank them in search so more people
can find them
If you have 100’s of products it can be tempting to neglect your product page copy - and far too many Ecommerce stores just throw up a list of bullet points or embed a video.
You might not be able to get content for every product in your store all at once but it’s worth trying to achieve this, as it will pay off in terms of conversions and search rankings. Start by creating listings for your best selling products and then add more product listings from there.
Learn About Page SEO
A great About page needs to tell your company story and establish your niche authority. It should also let potential customers know why they should purchase from you, so it’s a good place to outline your industry experience and mention any high profile people or brands you’ve worked with.
About pages shouldn’t be boring - they should engage, so think of your page as another chance to convince people to buy from you.
Learn FAQ Support Page SEO
Including an FAQ page on your Ecommerce site is a great SEO strategy, as it not only answers your visitors common questions, helping you to cut down on time answering emails, but it gives you another chance to rank on Google.
FAQ pages are often overlooked but they are super-important for SEO. Google’s main goal is to find answers to questions, and when you create an FAQ page you are helping Google do its job. Create answers to questions many people want and they can even boost your chances of getting featured in one of Google’s answer boxes, or featured snippets, which will greatly improve traffic to your site.
Just like any other page on your site you should include relevant keywords in all sections of your FAQ page. Use long tail keywords in your questions, as Google voice searchers often ask questions to find what they need – if you include the questions people are asking, your page has an excellent chance of getting returned as the suggested voice search result.
Learn Technical SEO for Ecommerce
URLs: Use Short, Keyword-Rich URLs
Research has shown shorter URLs rank better on Google so it’s best to keep your URLs under 50 characters. This can be difficult when you run an ecommerce site as often your product page URLs will have categories and subcategories in them.
One way around this is to make your categories and subcategories keywords, which will boost your SEO on Google. If you have a work out gear store for example, you might have category pages such as:
Mens trainers
Womens trainers
Yoga pants
Yoga mats
If you put in just a little effort AND use the blueprints and the strategies outlined in this guide, you should soon start seeing an improvement in your approach to Ecommerce SEO.
When you Enrol, You Also Get:
Course Materials And Tuition Worth At Least $2.700 - you get it all - for a tiny fraction of the cost!!
5 In-Depth Content Marketing Templates you can easily customise for your e-commerce business
Handy PDF & MP3 packed with useful and Free Extra Resources you can download from our Resource Centre
Interactive Quizzes & Writing Assignments
Lifetime access & Lifetime updates
Udemy certificate of completion - ready for download
30-day money-back guarantee
Fast & friendly support in the Q&A section - ask me a question anytime
We wish you every success and can't wait to welcome you on board.
Yours,
Ing. Tomas Moravek, Beck Robertson, NCTJ qualified journalist and copywriter with over 10 years’ experience & Team
Who this course is for:
- B2B, B2C, Entrepreneurs, Start-ups, Marketers, Influencers, Content Creators, Creatives, Copywriters, Graphic Designers, Job Seekers, Website Owners, Website Admins, Ecommerce SEO Help Seekers, SEO Content Creators, Website Creators, Ecommerce Owners, Etc.
Instructors
![Ing. Tomas Moravek | Facebook Ads Expert](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.4 Instructor Rating
- 21,608 Reviews
- 787,215 Students
- 49 Courses
Since 2018 Ing. Tomas Moravek has helped 700,000+ Udemy students to learn Facebook, Instagram, and Messenger Ads, as well as modern digital marketing skills. Tom has been advising companies like RE/MAX on how to generate more leads and sales since 2014, and in 2016, he received the Internet Efficiency Award for leading Facebook Ads Campaigns.
Tom has previously worked as a Cambridge ESOL Examination Manager for the European Education Centre, and was awarded the 2008 European Prize Label for his work teaching the blind in 2010, by the Ministry of Education in Prague.
In 2021 he was the first Udemy instructor to help students overcome the challenges presented by the Apple & EU restrictions associated with Facebook Ads.
Tom is driven by a passion to to help people live better lives and achieve their potential, and he strives to offer access to acquiring the valuable skills needed in our digital age. His lifetime mission is to deliver the ultimate in educational value to his students - so they can upskill and unlock new opportunities, wherever they are in the world.
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
- 4.4 Instructor Rating
- 21,608 Reviews
- 786,967 Students
- 48 Courses
We invest into quality of Digital Marketing educational courses to help all people around the globe to gain new skills and have better lives.
We have a passion for success of our students:
"AWESOME COURSE! When I started this course I did it only to promote the products I sell on Amazon. But I started to really like marketing thanks to Tomas. So now, one month later, I signed my first client last week for 800$/month that I will handle social media marketing for. And a meeting with potential second client booked! Did not expect that when starting this course, but it is truly awesome." Jesper
SEO, Facebook Ads & Social Media Academy brings you digital marketing courses that are affordable & based on practical real case studies. So, you can apply the concepts taught & take your career or business to the next level.
- 4.4 Instructor Rating
- 18,288 Reviews
- 709,727 Students
- 35 Courses
An NCTJ qualified journalist, published author, and successful copywriter for 10+ years, I also possess over a decade's experience in sales and marketing. I'm here on Udemy to share my content creation knowledge, to help people create copy that engages and build brands that connect.
My experience as a copywriter and my years spent working in the field of sales and marketing have given me a unique insight into consumer psychology and branding.
Using my skillset and wealth of knowledge, I aim to share what I know with students, so they can improve the persuasiveness of their content, connect with more customers, and hone their branding to encourage a wider customer reach.