Creative Product Styling at Home

Name: Creative Product Styling at Home
Rating: 4.7 (8 reviews)

Set up a DIY home studio space with zero to little budget and start creating professional visual content

Created bySidhanta Das

Last updated 7/2022

English

What you'll learn

Understand aesthetic appreciation
Weave great stories with observational skills
Gain an eye for detail
Understand the importance of communication & collaboration
Develop your creative identity
Interpret trends & ideas and create visual content
Promote and market different businesses

Course content

8 sections • 27 lectures • 2h 7m total length

Instructor Introduction2:51
This is an introduction of the instructor, his educational and professional background and experience.
Course Introduction2:51
This is a brief introduction of the course and what the learners can expect as learning outcomes from the course.
Research Activity4:29
Activity- Visit Instagram/Google Images/Pinterest and search for product photographs. Study and observe their styling, the mood, location of shoot, colors in the composition and lighting.

What is Advertising?3:40
Explore advertising as sponsored messages designed to persuade the target audience, emphasizing how message, audience, and approach intersect with product styling for social media and marketing.
Advertising Appeals3:26
Advertisement Types2:20
Research Activity3:50
Conduct a self-study by collecting product ads from Google, Pinterest, or Instagram; analyze layouts, colors, messaging, and presentation to understand styling and branding impact.

Basic considerations (Lighting, Camera angle, Behind the scenes)2:37
Explore basic product photography essentials for home styling: use bright, diffused lighting and varied camera angles to create compelling flat lays and close-ups, with behind-the-scenes tips.
Composition Techniques (Part 1)2:50
Develop composition techniques for home product styling by cropping for detail, applying the rule of thirds at intersection points, and using depth, symmetry, and an odd number of groups.
Composition Techniques (Part 2)3:24

Fashion Apparel5:02
Accessories4:08
Explore how brands use accessory styling to tell editorial stories, featuring footwear, bags, jewelry, and themed props—from editorial looks and winter-retail concepts to International Women's Day campaigns.
Beauty and Skincare2:28
Food and Cutlery2:21
Explore food and cutlery styling by selecting plating, color, and texture to create compelling presentations, from mysterious ingredient-only shots to final product displays with vintage ambience.

Knowing your Product6:14
Learn to define brand mood, plan and research, and set up a do-it-yourself home studio to shoot and post-produce a simple product like a Minnesota jasmine candle.
Visual Research and Mood Board12:36
Explore visual research and mood board creation for product styling, using keywords like modern, organic, minimalistic, and aromatic to guide Canva moodboards for a jasmine candle.
Product Arrangement and Shoot17:55
Set up a diy home studio with natural daylight and minimal backdrops to shoot a scented candle, then experiment with props, lighting, and angles to create advertorial visuals.
Post Production- Basic editing with Picasa22:00
Activity- Shoot any product of your choice, with a minimalistic style and mood.0:57

Requirements

A good quality phone camera
A stable internet connection
A room with good lighting
A set of basic products (Clothes/Jewellery/Cosmetics/Accessories/Lifestyle/Home Decor/Food)
Props- Plain bedsheet/fabric, Chart Paper, Table etc.

Description

This beginner to intermediate level course would cover the art and strategy of product & flat lay styling for beginners. It would enable the learners to style and create an image or video of a product or brand or range which will eventually be used across various marketing platforms: from print ads to social media, websites and press releases. Styling plays a really important role in telling a story about your products- it's features, uses, benefits. It gives your products context, and if done correctly, can put your customers in the story as they're viewing your images. Considering this, your images should be aspirational to your ideal customers. In this course, you would learn to create aesthetically appealing visuals that would enhance the brand value of the products. To pursue this course, you don't need any prior knowledge or experience as everything would be addressed from the basics. All you need is an open mind and willingness to learn & explore your creative potential. Post completion of the course, you need a lot of self initiated projects/assignments to practice and master the art of styling products. You can create a professional portfolio by compiling your best work and start applying for brand collaborations or internships.

Who this course is for:

Small business owners/Entrepreneurs/Designers who want to grow their brand with visual content
Students who want to work with top fashion/lifestyle brands
Photographers who want to build their portfolio
Social Media experts, Visual content creators, Bloggers, Influencers, Stylists
Artists, Interior decorators and others who wants to explore their creative potential

Creative Product Styling at Home

What you'll learn

Explore related topics

Course content

Welcome & Introduction3 lectures • 10min

Basics of Advertising4 lectures • 13min

Introduction to Product Styling3 lectures • 8min

Factors to be considered for Product Styling4 lectures • 13min

Photographing the Composition3 lectures • 9min

Product Styling application by brands4 lectures • 14min

Product Photoshoot- Practical Demo5 lectures • 1hr

Conclusion and Final Thoughts1 lecture • 1min

Requirements

Description

Who this course is for: