Creative Problem Solving: Maximising Design Thinking
4.5 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,964 students enrolled

Creative Problem Solving: Maximising Design Thinking

Using Design Thinking To Apply Structure To Your Innovation
4.5 (9 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,964 students enrolled
Created by Zac Curtis
Published 6/2020
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
23 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 13 articles
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Build your problem solving capability with Design Thinking tools
  • Learn a methodology for problem solving
  • Download tools for creative thinking
  • There are no prerequisites for this course

Thanks for your interest in the Creative Problem Solving on-demand course!

So many of us are facing challenges we haven't encountered or thought about before in these times of a Global Pandemic. It doesn't matter if these problems are big, or small, whether it's:

  • How can I remain motivated working from home wither other pressures of children and partners?

  • How can I keep furloughed team members engaged?

  • How can I manage my daily routine so that I am productive?

  • What can I do to support my community? And many more

We really want you to be as passionate as us about the behaviours and tools of problem solving so that you can embed it in to your day to day work, and enjoy the benefits of better creativity, and innovation agility to work smarter with a better output.

This course is not about giving you the answers; it's about equipping you with a process, practical tools, mindset and understanding to face your challenges and solve them in a creative way.

As you click through this course, you will find some content is downloadable, usually as a PDF. . Some content is embedded, like youtube videos, and training videos and sometimes there will be quizzes and assessments to help you to reinforce your learning.

You have access to the tools from the course, some stimulus videos and some recommended further reading. But great news! The schedule is:

Course Overview


Creative Problem solving overview

Design Thinking

Discovering insights and define

Training video

Downloadable tools

Tools in action video


Coming up with great ideas

Training video

Downloadable tools

Tools in action video


Prototyping and testingTraining videoDownloadable toolsTools in action video QuizNext steps


Recommended reading

Taking your creativity to new heights
with The Innovators Profile

Idea videos

Enjoy the stimulus, use the tools, practise, drill and rehearse them until they become part of you!

Who this course is for:
  • Perfect for anyone who faces challenges, big or small!
Course content
Expand all 32 lectures 01:37:59
+ Course Overview and Welcome
2 lectures 03:52

This video tells you who we are, and what you can expect from this course, from the Founder of The Innovation Beehive.

For over a decade we have been working hard to help people and organisations all around the World solve problems more creatively, and now we collate the tools and methodologies here for YOU!

Preview 00:39

Welcome! This video will explain the agenda and content for your course, and how to get the best out of it. You will be introduced to Zac Curtis, Capability Director with The Innovation Beehive, who will be guiding you through the tools and methods during the course.

Preview 03:13

A quick quiz to reinforce your learning

Methodology Quiz
1 question
+ Gathering Insights and Defining the Problem
8 lectures 33:38

Welcome overview by the Founder of The Innovation Beehive, MOK O'Keeffe.

Preview 00:39

This video will explain what we actually mean by an insight, why its important, and what behaviours you need to exhibit to get the most from discovery.

There is also a downloadable tips PDF

Watch this video carefully. It will explain the use of tools within the methodology, and coming up in this module you will learn behaviours, and get access to the downloadable tools to make your insight gathering stronger. At the end of the module there is a short quiz.

What do we mean by insight discovery and define?

Once your challenge is defined in a 'How might we' question, we need to deeply understand the landscape the challenge sits in. This might include physical or environmental issues, customer or end user journeys and so on. We can then pull out themes to support or redirect our 'How might we' question.

Step 1: You will need to interview a broad range of people affected by or involved with your challenge. Put together a list of targets you could approach to speak with.

Step 2: Use the interview question template to formulate the questions you want to ask people. Use broad-ranging open questions as well as deeper more specific ones. Use the same questions for each interviewee so you can benchmark responses.

Step 3: Conduct your interviews! Be sure to write phrases from them verbatim, or record the interview

Step 4: Draw out themes from all the interviews and see what commonalities exist.

Step 5: Revisit your 'How might we' question. Does it still look like the right question to answer? Does it need to be amended or revised?

TOOL: Insight Interview Preparation
Define: Narrowing Down Our Insights

It's important to begin solving your challenge by starting off on the right foot. This tool helps you to formulate your thoughts around the challenge in a way which will naturally lead to the rest of the Design Thinking Process:

Step 1: Try to condense in a couple of sentences what the challenge is - high level

Step 2: If money or resource were no object, what, in your view, would the ideal outcome look like?

Step 3: Explore the landscape - what solutions are you aware of that have been tried before? What was the result?

Step 4: Why do you think the challenge hasn't been solved before?

Step 5: Based on all this information, change your challenge defined in step 1 into a sentence which starts 'How might we...'. This will be the challenge question we solve.

TOOL: Clarify Your Challenge

Having themed and examined our Insight interviews, it is likely that we need to re-phrase or change completely our initial 'How might we; question. It's absolutely ok to totally change direction at this point if you feel you need to!

Step 1: Using the How Might We template, write down each of the Insight themes you drew out from the interviews. You will probably have 3-6 themes.

Step 2: Convert it simply into a sentence beginning how might we. Keep it as simple as possible!

Step 3: Discuss or determine if you need to create solutions for all of these things, or if any are linked or redundant to the challenge you are trying to solve. If some are linked, create an HMW question which encompasses them together.

Step 4: Congratulations! This is the challenge we solve.

TOOL: Reforming How Might Me

In this video, the team work through a challenge they are facing using the tools we introduced earlier in the module.

Insight Tools In Action

A quiz to test your learning

Insights Quiz
3 questions

Congratulations from MOK O'Keeffe - you are on your way!

+ Coming Up With Creative Ideas
8 lectures 29:09

Welcome to this module on coming up with creative ideas. We're sure you will love it! Intro and welcome from MOK O'Keeffe

Preview 00:37

In this module, Zac will walk you through a couple of different tools to help you to tap in to the creative part of your brain in order that you can come up with a breadth and depth of ideas.

As in the first module, you will also find coming up some downloadable tools to help you ideate, as well as some behaviours to adopt, an example of the tools in use, and a quiz.

How To Come Up With Creative Ideas

You might already have some ideas about how to solve your innovation challenge brief, BUT that doesn't mean your first ideas are the right ideas. They might be... but let's explore all options to make certain we are covering our bases. This tool is called First Burst Ideas. It's actually a brain dump, a way of emptying our heads of all each and obvious answers. Again, the obvious idea might end up being the best one, but it might not,

There are three boxes on the Idea Generation Template that need to be completed.

Step 1: Name the idea- give it a catchy name, as a song or if it were on the front page of a tabloid. No one wants to be associated with a boring sounding idea or project.

Step 2: Write a brief description of the idea and how it benefits the end user or stakeholder. This should be in plain English. Do not use business jargon or bullet points.

Step 3: DRAW the idea. How you do this is up to you but drawing helps to prototype what you had in mind, and you will be amazed how it changes your view of the idea.

Idea Generation Templates can be used really effectively in Group Brainstorming Sessions. If you are brainstorming as a group, nominate a scribe and, together, discuss the challenge brief,

TOOL: First Burst Ideas

Somewhere in the world, someone has faces a challenge similar to yours and solved it. 'Parallel Worlds' is about harnessing the experience of others in a creative contect. THink about who or what in the world is great at doing what you seke to do. Investigate HOW they do it? What tools? What mindset? What can steal with glee?

Steve Jobs looked at the concierge desk at a five star hotel and took this parallel world thinking into the design of the Apple Stores. He used the Parallel World of the concierge desk and came up with the Genius Bar.

Step 1: What is our challenge?

Step 2: What do we need to be good at?

Step 3: Who or what in the world is good at this?

Step 4: How do we do it (tools, skills, and approaches)?

Step 5: How could we take this and apply it to our challenge?

TOOL: Parallel Worlds
Narrowing Down Your Ideas

By this stage, you (and your colleagues if you are ideating in a group) will have a good number of ideas generated around your challenge - perhaps at least ten and as many as 50! Nothing is better than a good matrix, and the Ideas Sorter matrix is a way or prioritizing ideas to determine which idea is likely to be a good one to begin prototyping first. It doesn't mean the other ideas fall by the wayside! You might come back to them.

Step 1: Use the template blown up large, or make a cross on a wall using masking tape. The vertical axis could represent low/high easy of implementation and the horizontal axis could represent low/high value to solve the challenge.

Step 2: Add your ideas to the matrix along with the scales of the axis. At this stage, you will be mostly using your intuition as there is nothing yet to measure! This is why it is perfectly ok to come back to other ideas later.

Step 3: Logically, the idea which adds most value or ease of implementation should be prototyped first.

TOOL: Ideas Sorter

Watch this video to see how the tools can be used practically.

Following this, download your own tools, or if you don't have a printer, draw it out on a piece of paper, scan and send to me using the discussion function, or contact the instructior function. I'd love to see your ideas and advise!

Ideation In Practice

A quick quiz to check your learning

Ideate Quiz
3 questions

Well done! You've successfully been expansive and come up with loads of great ideas! Next we'll turn one or two of them in to prototypes!

Maybe you should celebrate with a nice cup of tea.

+ Prototyping & Testing
7 lectures 27:27

Welcome to the last big module where we take your idea and start to bring it to life! Welcome and have fun with it! MOK

Preview 00:31

In this video, Zac will take you through some of the main methodologies and structures for prototyping your ideas, and we will look at how to gather the very best information together to present to your investors and stakeholders.

What is Prototyping and Testing?

Having selected the idea you want to prototype, we need to add a little more meat on the bone. The concept builder template will begin to do this.

Step 1: Fill out the title you gave the idea on the Idea Template. Hint: your idea should be catchy!

Step 2: Give the idea an interesting strapline. Imagine you are advertising the product or solution. This will help you to begin to think broadly about your idea.

Step 3: Fill out some of the context taken from any research you have done, as well as the Insight interviews. Then add in the How Might We question in the section in 'Problem Statement'.

Step 4: Outline your solution in as much detail as you can be based on what you know right now. You can always go back and amend this later.

Step 5: Try to define the advantages and benefits of this solution.

TOOL: Concept Builder

There are many ways to prototype your idea into something a stakeholder will find experiential - from role plays to cardboard models, to CAD designs, to videos. One useful method is to understand the prototype in use. This storyboard tool can help.

Step 1: Imagine the end user actually using or interacting with your service, process or product. What would that journey look like?

Step 2: DRAW every interaction and touch point of the end user with your service, process or product. Imagine what they are feeling or experiencing during those touchpoints.

Step 3: Use this as a) part of the prototype and b) to inform any changes you need to make.

Step 4: Don't be afraid to run your storyboard past some end users to gather their thoughts!

TOOL: Storyboard

The Stakeholder Map is useful to sense-check who you need to engage in your innovation, and in what depth. This means that we can begin to understand and plan how we bring our key project team together and get buy-in from others. Be broad in populating the tool. Anyone from end users through Accounts, Marketing, Sales, CEO, Line Manager and many more should be on there!

Step 1: Using post-it notes, write the name of a probable person, one post-it note per person who will: a) Have a key interest in the success or failure of your project b) Be highly influential in the success of your project c) May be useful in the success of the project d) Others who should be kept in the loop at certain stages.

Step 2: Place post-it notes on the tool. The centre of the tool is for those you identified for A. The next circle out is for those you identified for B and so on.

Step 3: If it is useful, you can use the green half of the tool to specify if the stakeholder is internal, and the white half if they are external.

Step 4: Make a plan of how you will approach them all.

TOOL: Stakeholder Map

Watch this video to see how the tools can be used practically.

Following this, think about how YOU would like to build your prototype out.

Prototyping In Action

A quick quiz to check your learning

Prototyping Quiz
1 question

Well done on completing this module. You've learned how to develop a prototype and what important points to bring out in it to stakeholders or investers

Well done!


+ Next Steps
7 lectures 03:51

Well done on persevering through the course! Promise us you will practise, drill and rehearse the tools and techniques, make them work for you and let us know of the amazing changes you are making to processes, behaviours, product or experiences!

MOK, Zac and the team at The Innovation Beehive

Congratulations and Next Steps

Here are just a few of the books we love on innovation, and of course dont forget to read our Founder's book!

Recommended Reading

If you'd like to maximise the way you and your colleagues work through a challenge or innovation, take the first step by taking The Innovators Profile!

This short survey will result in you receiving by email a report which will help you with three things:

1) Understand the four innovation thinking dynamics

2) What your strengths and gaps are in those dynamics and how to leverage them

3) How to adapt to others dynamics to maximise communication and output.

This profile is free for you! You can take the profile here: The Innovators Profile

Further Development: The Innovator's Profile

This video clip brilliantly demonstrates the usefulness of rapid prototyping, iterating the idea on the move, and testing at pace.


Idea: Prototyping Product Delivery

Remember my four principles of the pitch:

Believe your numbers

Have confidence in your plan

Know your audience

Sell your idea

This pitch winner in Utah demonstrates these principles perfectly!

Idea: Pitching Your Idea

At one moment you will need to sell your idea to investors or key stakeholders.

Here you will find some of the most famous pitch decks which garnered strong funding leading to the success of these products:

Forbes Article on Pitch Decks

Idea: Great Pitch Decks

Tony's Chocolonely has a great understanding of their purpose, and have embedded that into the story of the company and the way they operate through their products and engage their staff within the business.

This video is worth the 30 minute watch!

Idea: Storytelling