
Flying through (cherry-picked) advertising history, this introduction will give you a good idea of what will be covered, my style of teaching (loose, fun), and whether the curriculum will resonate with you. If so, we'll have a blast and you'll learn a lot. If not, there are plenty of other good advertising courses on Udemy.
Understand the roots of online advertising. Be inspired by the original "Amazon.com"...
Lessons and techniques for political campaigns. (Promoting WWI was political.)
Be inspired by the original campaigns of the golden age of advertising.
Back to the roots.
Back to the source.
These are phrases creative folk use in music, art, literature, film, theatre. Often you go back to the roots for inspiration when in a creative rut.
This class is a fun romp through advertising creative history. It's almost as helpful as getting up out of your chair and taking a walk around the block a few times.
There are loosely structured exercises sprinkled throughout.