- Perhaps a bit of knowledge about advertising.
Back to the roots.
Back to the source.
These are phrases creative folk use in music, art, literature, film, theatre. Often you go back to the roots for inspiration when in a creative rut.
This class is a fun romp through advertising creative history. It's almost as helpful as getting up out of your chair and taking a walk around the block a few times.
There are loosely structured exercises sprinkled throughout.
Who this course is for:
- All advertising creatives.
- 06:11Digging Around in The Past for Inspiration: Introduction
Chuck has been a consultant for a wide range of companies
including Harris Interactive, AARP, AstraZeneca, Bayard Press
(France), Plus Magazine (The Netherlands), Roularta Media
Group (Belgium), Zoomer Media (Canada), The Seattle Direct
Marketing Association, WPP’s Commonhealth, and Omnicom
Through the years he has written copy and/or has been a
creative strategist for Microsoft, Mackie Designs, and various
international professional audio manufacturers, many small
Seattle-based ad agencies and companies, and numerous
television and radio stations. Chuck has won three
International Competition Cindy® Awards (Cinema in
Industry), two Gold and one Silver.
He has presented at business conferences and seminars in New
York, Chicago, Phoenix, Toronto, Stockholm, Oslo, Brussels,
Utrecht, Augsburg, Paris, Madrid, and Istanbul.
Chuck has been interviewed by The New York Times, The Los
Angeles Times, The Dallas Morning News, The Kansas City Star, BusinessWeek, CNBC, CBS Market
Watch, WNYC-FM (NPR), MarketPlace, KIRO (Seattle), WBIX (Boston), The Irish Times, Ad Age's
The Advertising Show, Selling to Seniors Magazine, Advantages and Counselor Magazines, U.S. News
& World Report, Sports Business Journal, Aging Today, and many other media outlets worldwide.
Chuck was a talking head on The History Channel/AARP Television Series “Our Generation.”
One of Chuck's favorite activities is writing about himself in the third person.