Creating Profits: The Marketing Process
What you'll learn
- How to create Profits using the marketing process?
- Understand the customer needs, wants, and demands, so that they can be approached in a manner that is profitable for the business/ organisation
- Gain knowledge of marketing strategies
- Understand how to create a customer value-driven marketing strategy
- The philosophies Integrated Marketing Program
- Understand FOUR (4) Ps of Marketing
- How does the integrated marketing program work for your business / organisation?
- Use integrated marketing program in a way which results in profit and success for your company
- How to Engage customers?
- The meaning and importance of customer engagement
- Understand the benefits customer engagement offers to your business and organisation
- Understand customer equity or the value of a customer to your company
- How to understand and improve customer value to reap the benefits in the form of profits and success
Requirements
- You are ready for the course
Description
This course will teach you how can you create profits for your business, organization, or company. This is one of the main objectives of all the businesses around the globe, to create profits!
This course is unique in the sense that it will teach you how to do that by taking you through a very impressive model of marketing, called, The Marketing Process Model. It is a five-stage model that will first help you acquire the knowledge of customer needs, wants, and demands. Once you understand customer needs and wants, only then you being a company would be able to satisfy your customers. Understanding this model is also critical in so many ways.
Being a business, you also need to create those marketing strategies that provide value to the customers. In this course, you will find lectures on customer value-driven marketing strategies and related topics. Further, you can not target the customers properly and create value for them, if you don't know about an integrated marketing program. Luckily, you will find a lecture on Integrated Marketing Program too, which you can apply in your own businesses, organizations, and companies.
Lastly, after mastering the steps and stages explained above, you will be prepared, through this course, to engage customers and build profitable relationships with them. This, in turn, will generate PROFITS for your organization.
Enjoy!
Who this course is for:
- Business Administration students
- Business Administration Lecturers/ Teachers
- Business owners who want to learning the marketing process to generate Profit
- Employees working in the marketing department
Course content
- Preview01:18
Instructor
![Dr. Muhammad Tahir Jan](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.4 Instructor Rating
- 859 Reviews
- 7,201 Students
- 15 Courses
I have a Ph.D. in Business Administration (Marketing) and currently working as an Associate Professor of Marketing. Prior to that, I did my MBA after being graduated Cum Laude with a Bachelor’s degree and being declared as the best student of the year. During my Ph.D. I was offered Rector’s Scholarship due to my research capabilities, high CGPA, and active participation in university-related endeavors. I am acknowledged for being resourceful, adaptable, and self-directed with the ability to handle a large number of students. My well-developed communication and presentation skills won me, teacher of the year award, many times.
I am a highly motivated person with experience in teaching, training, and research. I have published articles in reputable journals and presented in conferences both locally and internationally. I have designed and taught various courses to the students of different levels, including; executive, postgraduate, and undergraduate. Students consider me one of their favorite teachers, which is evident from my above 90% of students' ratings.