Creating Profits: The Marketing Process

Name: Creating Profits: The Marketing Process
Rating: 4.8 (114 reviews)

Learn how to create profits through a Five-Stage Marketing Process Model

Created byDr. Muhammad Tahir Jan

Last updated 5/2026

English

What you'll learn

How to create Profits using the marketing process?
Understand the customer needs, wants, and demands, so that they can be approached in a manner that is profitable for the business/ organisation
Gain knowledge of marketing strategies
Understand how to create a customer value-driven marketing strategy
The philosophies Integrated Marketing Program
Understand FOUR (4) Ps of Marketing
How does the integrated marketing program work for your business / organisation?
Use integrated marketing program in a way which results in profit and success for your company
How to Engage customers?
The meaning and importance of customer engagement
Understand the benefits customer engagement offers to your business and organisation
Understand customer equity or the value of a customer to your company
How to understand and improve customer value to reap the benefits in the form of profits and success

Course content

9 sections • 15 lectures • 1h 6m total length

Introduction to the course1:18

The Five Stage Model | The Marketing Process Model5:23
After this lecture, you would be able to understand ALL the steps included in the marketing process model.
This lecture gives an overview of the complete model, which is will be further explained in the coming lectures.
A five-step marketing process model that focuses on creating value for customers and building a strong relationship with them and also to ensure profit for the company. This video explains the marketing process model.

Needs, Wants, Demands4:22
In this video, I explained the FIRST STAGE of the marketing process model. This stage focuses on understanding the needs and wants of the customers. I also added one more topic with needs and wants, and that is 'demands'.
Customer Centricity5:28
A customer-centric approach is very crucial in today's era, where companies design all their strategies with customers in mind. In this video, I explained the same concept.

Customer Value-driven Marketing Strategy3:42
In this video, I have explained the SECOND STAGE of the marketing process model. This stage focuses on designing a value-driven marketing strategy.
Customer Value & Satisfaction6:36
In this video, I have explained three very important concepts of marketing. These are customer value, customer satisfaction, and customer delight.
Examples of Customer Value4:55
The concept of "customer value" is inevitable. Organizations and businesses have to understand it fully to reap its benefits. In this video, I have explained the same topic with the help of one study that I have conducted. Some real-life examples are also provided.

Creating Profits : Customer Equity3:00
This video explains the FIFTH & LAST STAGE of the marketing process model. This stage focuses on capturing value from the customer so that the company can create profits and customer equity.
Customer Loyalty7:21
Today, companies are trying hard to make their customer loyal, but what is customer loyalty, and what are its types? Watch this video to learn about "customer loyalty", and its two types "attitudinal loyalty" and "behavioral loyalty".

Social Media Marketing5:11
Today companies can not deny the importance of customer engagement, as it results in profit due to the long-lasting relationships between the company and the customers. One of the methods through which companies can build this engagement is through social media. In this video, you will find two important topics, social media marketing, and customer engagement marketing.
Consumer Generated Marketing8:39
I have briefly discussed a very interesting topic in this video; Consumer Generated Marketing (CGM). In this concept, the companies ask consumers to participate in designing their 4 Ps.

Requirements

You are ready for the course

Description

This course will teach you how can you create profits for your business, organization, or company. This is one of the main objectives of all the businesses around the globe, to create profits!

This course is unique in the sense that it will teach you how to do that by taking you through a very impressive model of marketing, called, The Marketing Process Model. It is a five-stage model that will first help you acquire the knowledge of customer needs, wants, and demands. Once you understand customer needs and wants, only then you being a company would be able to satisfy your customers. Understanding this model is also critical in so many ways.

Being a business, you also need to create those marketing strategies that provide value to the customers. In this course, you will find lectures on customer value-driven marketing strategies and related topics. Further, you can not target the customers properly and create value for them, if you don't know about an integrated marketing program. Luckily, you will find a lecture on Integrated Marketing Program too, which you can apply in your own businesses, organizations, and companies.

Lastly, after mastering the steps and stages explained above, you will be prepared, through this course, to engage customers and build profitable relationships with them. This, in turn, will generate PROFITS for your organization.

Enjoy!

Who this course is for:

Business Administration students
Business Administration Lecturers/ Teachers
Business owners who want to learning the marketing process to generate Profit
Employees working in the marketing department

Creating Profits: The Marketing Process

What you'll learn

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Course content

What is in it for you?1 lecture • 1min

The Marketing Process1 lecture • 5min

Needs, Wants, Demands2 lectures • 10min

Value-driven Marketing Strategy3 lectures • 15min

Integrated Marketing Program1 lecture • 4min

Customer Engagement1 lecture • 3min

Creating Profit : Customer Equity2 lectures • 10min

Bonus: Contemporary Marketing Program2 lectures • 14min

Highest Rated Course | Thank You2 lectures • 3min

Requirements

Description

Who this course is for: