Creating Profits: The Marketing Process
4.6 (15 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
883 students enrolled

Creating Profits: The Marketing Process

Learn how to create profits through a Five-Stage Marketing Process Model
4.6 (15 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
883 students enrolled
Last updated 7/2020
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to create Profits using the marketing process?
  • Understand the customer needs, wants, and demands, so that they can be approached in a manner that is profitable for the business/ organisation
  • Gain knowledge of marketing strategies
  • Understand how to create a customer value-driven marketing strategy
  • The philosophies Integrated Marketing Program
  • Understand FOUR (4) Ps of Marketing
  • How does the integrated marketing program work for your business / organisation?
  • Use integrated marketing program in a way which results in profit and success for your company
  • How to Engage customers?
  • The meaning and importance of customer engagement
  • Understand the benefits customer engagement offers to your business and organisation
  • Understand customer equity or the value of a customer to your company
  • How to understand and improve customer value to reap the benefits in the form of profits and success
  • You are ready for the course

This course will teach you how can you create profits for your business, organization, or company. This is one of the main objectives of all the businesses around the globe, to create profits!

This course is unique in a sense that it will teach you how to do that by taking you through a very impressive model of marketing, called, The Marketing Process Model. It is a five-stage model that will first help you acquire the knowledge of customer needs, wants, and demands. Once you understand customer needs and wants, only then you being a company would be able to satisfy your customers.

Being a business, you also need to create those marketing strategies that provide value to the customers. In this course, you will find lectures on customer value-driven marketing strategies and related topics. Further, you can not target the customers properly and create value for them, if you don't know about an integrated marketing program. Luckily, you will find a lecture on Integrated Marketing Program too, which you can apply in your own businesses, organizations, and companies.

Lastly, after mastering the steps and stages explained above, you will be prepared, through this course, to engage customers and build profitable relationships with them. This, in turn, will generate PROFITS for your organization.

Who this course is for:
  • Business Administration students
  • Business Administration Lecturers/ Teachers
  • Business owners who want to learning the marketing process to generate Profit
  • Employees working in the marketing department
Course content
Expand all 14 lectures 59:07
+ What is in it for you?
1 lecture 01:18

Before you start, it is important to briefly understand what this course will offer plus to get familiar with me (your instructor).

You have made the right choice and I am confident that you will take away so many interesting and useful knowledge from this course.

Preview 01:18
+ The Marketing Process
1 lecture 05:23

After this lecture, you would be able to understand ALL the steps included in the marketing process model.

This lecture gives an overview of the complete model, which is will be further explained in the coming lectures.

A five-step marketing process model that focuses on creating value for customers and building a strong relationship​ with them and also to ensure profit for the company. This video explains the marketing process model.

Preview 05:23
+ Needs, Wants, Demands
2 lectures 09:50

In this video, I explained the FIRST STAGE of the marketing process model. This stage focuses on understanding the needs and wants of the customers. I also added one more topic with needs and wants, and that is 'demands'.

Needs, Wants, Demands

A customer-centric​ approach is very crucial in today's era, where companies design all their strategies with customers in mind. In this video, I explained the same concept.

Preview 05:28
+ Value-driven Marketing Strategy
3 lectures 15:13

In this video, I have explained the SECOND STAGE of the marketing process model. This stage focuses on designing a value-driven marketing strategy.

Customer Value-driven Marketing Strategy

In this video, I have explained three very important concepts of marketing. These are​ customer value, customer satisfaction, and customer delight.

Customer Value & Satisfaction

The concept of "customer value" is inevitable. Organizations​ and businesses have to understand it fully to reap its benefits. In this video, I have explained the same topic with the help of one study that I have conducted. Some real-life examples are also provided.

Preview 04:55
+ Integrated Marketing Program
1 lecture 04:12

In this video, I explained the THIRD STAGE of the marketing process model, which is "constructing an integrated marketing program that ensures superior value".

Integrated Marketing Program
+ Customer Engagement
1 lecture 03:18

In this video, I explained the FOURTH STAGE of the marketing process model; engaging customers and building profitable relationships to create customer delight. Enjoy!

Customer Engagement : Profitable Relationships
+ Creating Profit : Customer Equity
2 lectures 10:21

This video explains the FIFTH & LAST STAGE of the marketing process model. This stage focuses on capturing value from the customer so that the company can create profits and customer equity.

Creating Profits : Customer Equity

Today, companies are trying hard to make their customer loyal, but what is customer loyalty, and what are its types? Watch this video to learn about "customer loyalty", and its two types "attitudinal loyalty" and "behavioral loyalty".

Customer Loyalty
+ Bonus: Contemporary Marketing Program
2 lectures 08:25

Today companies can not deny the importance of customer engagement, as it results in profit due to the long-lasting relationships between the company and the customers. One of the methods through which companies can build this engagement is through social media. In this video, you will find two important topics, social media marketing, and customer engagement marketing.

Social Media Marketing

I have briefly discussed a very interesting topic in this video; Consumer Generated Marketing (CGM). In this concept, the companies ask consumers to participate in designing their 4 Ps.

Consumer Generated Marketing