Creating Profits: The Marketing Process
- 1 hour on-demand video
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Understand the customer needs, wants, and demands, so that they can be approached in a manner that is profitable for the business/ organisation
- Gain knowledge of marketing strategies
- Understand how to create a customer value-driven marketing strategy
- The philosophies Integrated Marketing Program
- Understand FOUR (4) Ps of Marketing
- How does the integrated marketing program work for your business / organisation?
- Use integrated marketing program in a way which results in profit and success for your company
- How to Engage customers?
- The meaning and importance of customer engagement
- Understand the benefits customer engagement offers to your business and organisation
- Understand customer equity or the value of a customer to your company
- How to understand and improve customer value to reap the benefits in the form of profits and success
- You are ready for the course
This course will teach you how can you create profits for your business, organization, or company. This is one of the main objectives of all the businesses around the globe, to create profits!
This course is unique in a sense that it will teach you how to do that by taking you through a very impressive model of marketing, called, The Marketing Process Model. It is a five-stage model that will first help you acquire the knowledge of customer needs, wants, and demands. Once you understand customer needs and wants, only then you being a company would be able to satisfy your customers.
Being a business, you also need to create those marketing strategies that provide value to the customers. In this course, you will find lectures on customer value-driven marketing strategies and related topics. Further, you can not target the customers properly and create value for them, if you don't know about an integrated marketing program. Luckily, you will find a lecture on Integrated Marketing Program too, which you can apply in your own businesses, organizations, and companies.
Lastly, after mastering the steps and stages explained above, you will be prepared, through this course, to engage customers and build profitable relationships with them. This, in turn, will generate PROFITS for your organization.
- Business Administration students
- Business Administration Lecturers/ Teachers
- Business owners who want to learning the marketing process to generate Profit
- Employees working in the marketing department
Before you start, it is important to briefly understand what this course will offer plus to get familiar with me (your instructor).
You have made the right choice and I am confident that you will take away so many interesting and useful knowledge from this course.
After this lecture, you would be able to understand ALL the steps included in the marketing process model.
This lecture gives an overview of the complete model, which is will be further explained in the coming lectures.
A five-step marketing process model that focuses on creating value for customers and building a strong relationship with them and also to ensure profit for the company. This video explains the marketing process model.
A customer-centric approach is very crucial in today's era, where companies design all their strategies with customers in mind. In this video, I explained the same concept.
The concept of "customer value" is inevitable. Organizations and businesses have to understand it fully to reap its benefits. In this video, I have explained the same topic with the help of one study that I have conducted. Some real-life examples are also provided.
Today companies can not deny the importance of customer engagement, as it results in profit due to the long-lasting relationships between the company and the customers. One of the methods through which companies can build this engagement is through social media. In this video, you will find two important topics, social media marketing, and customer engagement marketing.