Creating Your Rate Card
What you'll learn
- Set Target, Minimum, and Discounted Rates to streamline your proposal writing.
- Create a rate card that describes your pricing structure.
- Create solution-based pricing that aligns with your value proposition.
- No materials needed. We'll provide you with a template.
- Ideally, you have a good handle on your finances and have done some research on your marketplace.
"What is your rate?"
As business consultants, we hear this question all the time. Being able to answer it effectively and with confidence is critical to the success of your consulting practice. In this course, I'll show you best practices for establishing rates for your consulting services and solutions...rates that reflect your costs and market value.
I'll also show you how to organize your rates into a Rate Card (or Rate Sheet) that you can later use to streamline the process of quoting prices and writing proposals. I'll provide you with a Rate Card template that you can apply to your business and demonstrate the process step-by-step, using real examples from my own rate cards.
We'll also explore solution-based pricing, a technique that more and more consulting firms are embracing. Even if you choose not to use it for your pricing, you should at least be familiar with what your competitors are doing.
Who should take this course?
If you're a business consultant who wants to take your consulting practice to the next level, you've come to the right place. I'll share my pricing system with you...a system like the ones used by the big consulting firms. Learning how to price like a pro will help you grow your consulting practice and turn it into a serious business.
Ideally, you'll take this course after getting comfortable with your finances--it's important to understand your costs--and researching your marketplace. When you understand the market and your value within it, you're in a much better place to establish your rate structure.
What do you get?
In addition to the Rate Card template, this course includes a printable Workbook (PDF) and 1.5 hours of videos, mashups, and screencasts.
Enroll and take one step closer towards having the consulting practice you've always wanted.
Who this course is for:
- Business consultants who are trying to take their business to the next level.
- Entrepreneurs looking to establish a consulting business.
Gus has run his own organizational effectiveness consulting practice for over 20 years and has worked with hundreds of client organizations ranging from pharmaceutical and consumer healthcare product companies to brokerage, banks, and insurance companies, from IT startups to long-established telecommunications service providers as well as law firms, retailers, hospital systems, and chemical manufacturers. His proposals have won—and lost—multi-million dollar deals as well as much smaller ones.
He has earned a PhD in Education with a minor in Leadership, an MBA, and a BS in Marketing as well as a Certified Performance Technologist designation. He has taught Masters-level elearning design courses and frequently delivers live and virtual workshops for leaders at all levels. He regularly presents at industry conferences and is a recognized thought leader in the talent development industry. His passion, though, is mentoring colleagues and fellow consultants as they launch and expand their businesses. Over the years, he has counseled hundreds of business consultants and budding entrepreneurs.