Creating Sustainable Wealth in Life and Business
4.5 (184 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,385 students enrolled

Creating Sustainable Wealth in Life and Business

How to Navigate the Five Forms of Sustainable Wealth
4.5 (184 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,388 students enrolled
Last updated 8/2018
English [Auto-generated]
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This course includes
  • 4.5 hours on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • To create the goal, the aspiration, the energy that will propel you toward true wealth.
  • To understand the five circles of wealth, the five forms of capital, that comprise both personal and business success.
  • To understand the sequence of wealth creation that leads to sustainable wealth.
  • To develop plans to build wealth in each of the five circles of wealth.
  • This course is about the real and hard work of building the capacity to generate sustainable wealth.

You are not likely to achieve wealth and life satisfaction by simply pursuing money! This course will help you achieve the forms of wealth that lead to business success, sustained life satisfaction and hapiness. Money is a natural outcome of other forms of wealth... relationships, trust, values, competence, the ability to innovate and persist. This is a course on wealth strategy and it can be followed by both individuals and companies.

There are five forms of wealth, capital, that form a circle of wealth generation. These are Spiritual Capital, Social Capital, Human Capital, Innovation Capital and Financial Capital. Each section of this course provides an understanding of each form of wealth and presents a self-assessment and action planning model. 

Following this path will generate wealth in your business and in your personal life.

Stephen Covey wrote that “If you want to make minor, incremental changes and improvements, work on practices, behavior or attitudes. But if you want to make significant, quantum improvements, work on paradigms.” In Sustainable Wealth I am proposing a paradigm shift in how we personally pursue wealth and how our corporations create strategy to enhance the creation of value for their shareholders, employees, and society.     Money is not in the beginning. The word, the creative spirit, purpose and values, are in the beginning. The cycle of wealth begins with a creative act of leadership that inspires unity of energy and effort. The ideas, the creative spirit, purpose and values - spiritual capital - come first. This then generates the wealth of social and human capital that stimulates innovation capital and finally results in financial capital. If not managed properly, it ends with decaying financial capital piled onto a failed moral scrap heap; an empty shell consumed by material illusions of wealth.   

Who this course is for:
  • Anyone desiring to build a fulfilling and lasting career.
  • Any entrepreneur or leader wishing to build the value, the net worth, of his or her organization.
Course content
Expand all 22 lectures 04:27:36
+ What is Wealth?
3 lectures 29:47

This section introduces the five forms of wealth and their components. I have attached a Parable -  In Searc of the Golden Door. This is intended to be a story to prompt discussion about the meaning of wealth and its achievement. It will be part of my forthcoming book. 

Course Goals:

  • To understand the five circles of wealth, the five forms of capital, that comprise both personal and business success. 
  • To understand the sequence of wealth creation that leads to sustainable wealth. 
  • To create the discipline of self improvement, the discovery, dream, design and action that will propel you toward true wealth. 
  • To develop plans to build wealth in each of the five circles of wealth.
Preview 04:23

The five forms of capital can be applied to either one's personal life or to the life of a business. This lectures describes the applicaton of those forms of capital to a business and the develop of assets through the life cycle of a business. 

Preview 09:30

Self-development is a discipline of practice, learning by doing, that has four stages: Discover, Dream, Design, and Do it and Develop. We will apply each of these action steps to each form of capital. 


  1. 1.Discover Models of Behavior and Achievement
  2. 2.Analyze their performance
  3. 3.Discover your own baseline performance.
  4. 4.Discover competition, process and product.
  5. 5.Read!!! 


  1. 1.Dream about your purpose and what it will be like to fulfill that purpose.
  2. 2.Share your dream. 
  3. 3.Make it Worthy and Ennobling! 
  4. 4.Dream a short and long term target condition… a goal.


  1. 1.Be your own manager!!!
  2. 2.Define the pinpointed tasks or behavior that will move you toward your dream.
  3. 3.Study the ABC’s
  4. 4.Antecedents
  5. 5.Behavior – Measure!!
  6. 6.Consequences
  7. 7.Share it!

Do It!

  1. Feel it! Meditate on your performance.
  2. Practice until it is habitual!
  3. Evaluate and identify next steps.
  4. Shape your own behavior

A System of Self-Development
+ Spiritual Capital: The 1st Circle of Wealth
3 lectures 41:08

The First Circle is to be wealthy in spirit: to pursue a worthy purpose that excites your heart and the hearts of others. This is the first act of leadership that unites the energy and effort of others toward common purpose. It is the Word that is in the beginning. 

Elements of Spiritual Capital

  1. Worthy Purpose
  2. A lifelong true north.
    1. To bring joy to customers
    2. To improve the wealth of society
    3. To transcend national boundaries and unite people of common interests and needs.
    4. To give dignity and skills to all associates.
    5. To comfort and heal the sick.
    6. To enhance the material, spiritual and intellectual wealth of my clients.
  3. Shared Values
    1. Genuine regard for the well being of associates
    2. Dancing to the drum beat
    3. Leaders demonstrate those values
    4. A commitment to doing what is right for customers
    5. A commitment to creating value for society

Elements of Spiritual Capital

Values for the 21st Century Entrepreneur

1.Honesty: the Foundation of All Virtues

2.The Spirit of Service

3.Justice: The Trainer of The World

4.Consultation: Decision-making in the Knowledge World

5.Unity: The Circle of Commitment

6.Moderation: Abolish Extremes of Wealth and Poverty

7.World Citizenship: The Field of Action

8.Universal Education: Building Social Capital

Values for the 21st Centurey Entrepreneur

This lecture establishes a pattern of self-assessment, discoverying your current state, and then action planning how you can develop this form of wealth. The attached assessment and action planning guide should be downloaded for use when watching this lecture.

An Assessment of Spiritual Capital
+ Social Capital: The 2nd Circle of Wealth
4 lectures 45:29

This lecture presents a couple personal stories of how social capital lead to wealth creation in my own life.

Social Capital - A Couple of Illustrations

“One of the most important lessons we can learn from an examination of economic life is that a nation’s well-being, as well as its ability to compete, is conditioned by a single, pervasive cultural characteristic: the level of trust inherent in the society.” Francis Fukuyama

“Social Capital a set of informal values or norms shared among members of a group that permits cooperation among them. If members of the group come to expect that others will behave reliably and honestly, then they will come to trust one another. Trust is like a lubricant that makes the running of any group or organization more efficient.” 

Elements of Social Capital

  • Internal/External; Family/Professional; Network/Professional Rel.
  • From family farm to the factory
  • Prisoners of War, Gangs, bonding
  • Trust  in Leadership, The Andy Grove story.
  • Strong internal networks cutting across formal structures.

Essentials of Social Capital

Keys to building your personal brand: 

  1. Do an awesome job!
  2. Be creative!
  3. Be disciplined!
  4. Have a “brand strategy.”
  5. Think “Market Positioning.”
  6. Be Agile!
  7. Be a life-long-learner! Continuously Improve.
  8. Write! Blog, papers, books, anything!
  9. Be there! Online – LinkedIn, Facebook, Personal blog or website. Associations.
  10. Manage your “Rolodex”

Building Your Brand
An Assessment of Social Capital
+ Human Capital: The 3rd Circle of Wealth
4 lectures 53:55

No strategy can be successfully executed absent the necessary skills, knowledge and motivation. A strategy without a plan to align human capital is only strategic wishing, not strategic planning.

This lecture describes the basic elements of human capital and why, in the information age, continual learning is essential.

Elements of Human Capital

In this lecture you will learn about social, technical and financial skills that contribute to business success. You will assess the "landscape", the forces in the environment that will affect what skills you will need in the future and develop an action plan to build those skills. 

Creating Your Own Learning Development Plan

Everyone struggles with their own motivation and self-management of their own behavior. This lecture presents a simple and reliable model for managing your own behavior. 

The ABC's of Motivation
An Assessment of Human Capital
+ Innovation Capital: The 4th Circle of Wealth
5 lectures 56:43
The Challenge to Innovate
Types of Innovation - Incremental to Breakthrough
The Risk Reward Ratio
Your Innovation Action Plan and Assessment
+ Financial Capital: The 5th Circle of Wealth
3 lectures 40:34

Acquiring Wealth – What Have We Learned

No writer, hopefully, is so foolish as to say “Here is a sure shot guaranteed formula for achieving riches.”It is true that a lot of books and programs are marketed to the gullible with just such claims. But, there are probabilities. It is more likely that we will be more successful if we get a high school diploma, then a college degree, then a graduate degree. We are more likely to get the job if we show up for the interview wearing a nice suit and a tie. But we never know. We play the probabilities, and more often than not, we are right in doing so.

If you have read this far you already know my prescription for success, both for individuals and for companies. It is no sure shot easy-does-it guaranteed stomach flattening sex life enhancing formula for riches. I would rather believe that it is a formula for facing the hard realities of the world as it actually is.

My advice for gaining personal material wealth (no guarantees):

One: Develop your inner self; search your soul, for a worthy purpose, one that will be motivating to you, to your family. Meditate about it. Pray about it. That purpose must be beyond you. It must be worthy to and for others. Then the Great Spirit will be with you.

Second: If you don’t already have one, you must develop an absolute sense of right and wrong, a value system that will cause others to trust you over the long term. Work only for a company that also displays a clear purpose and value system.

Third: Build trust. Expand your circle, your radius of trust. The more people trust you, respect you, and like you, the wealthier you will become. Build your own “brand equity.”

Fourth: Learn, learn and learn. Then practice. Lean some more. This is the age in which human competence is money. Of course, there is no one-to-one guaranteed translation, but over time you can count on the more competent in any field earning more money. You, and only you, own the responsibility for your own competence. You can’t blame anyone or expect anyone else to take care of your competence. Become the “world’s greatest expert” in whatever you do.

Fifth: Motivate yourself. Again, it is no one else’s job. Constantly set goals for your growth and development and for visual achievements. Reward yourself. Be your own behavior manager, creating antecedent stimulus events to elicit behavior that leads toward goals, and positively reinforce your own behavior. You are the mice in the maze and you control the cheese.

Sixth: Innovate. Constantly seek improved ways to do things, no matter what you do. If you collect garbage, study the truck routes, study the equipment, study the motions workers go through, eliminate waste, speed cycle times, measure, graph, set goals, find better ways. If you can do that collecting garbage you can do that doing whatever you do. Let people know about your innovations. Teach them to others. Write them up in a case study. Maybe they are so significant you could form a company just based on those innovations.

Seventh: Work harder than anyone else. This is the bad news. Generally, those who work harder, study harder, contribute more to the success of the organization, end up making more money. I know it is frustrating. And, yes, I know some people just win the lottery even though they are lazy bums. But, if you’ve read this far, you aren’t counting on that.

Eighth: Don’t confuse spending with success or wealth. Remember, Warren Buffet lived in the same old house in Omaha well into many billions of net worth. It is easy to spend money. But building long term sustainable assets is not so easy and has little to do with the car you drive or the size of your home.

Ninth: Take breaks; don’t stop. So, you are looking forward to retirement when you can lay back, play golf, go sailing and be a bum? Forget about it. First of all, our expectations about retirement are based on a fifty year old idea developed around the time that social security was created that defined the retirement age as sometime around sixty-five. That idea was created when our life expectancy was around sixty-five to seventy. Therefore, Social Security was no problem. But now, you will live to be ninety! Maybe longer. You are going to quit being productive and earning money when you have another twenty five or thirty years to go? Don’t be ridiculous. People who are productive, learning, contributing and earning are happier than those who aren’t. Don’t plan on making yourself miserable.

If you do these things, there is a very high probability (that’s the game we play, remember) that you will be healthy, wealthy and wise.

Each of the above steps can be translated or applied on the level of the organization. Strategic planning is planning for continuous improvement on the scale of the organization and over the long term. Of course financial resources must be reinvested in plant and equipment and other material components of the organization’s process. But, at least fifty percent of the value added by any organization today is added by the people. Maintaining that value requires investment. All innovation comes from the minds and motivation of people. And while the investment in human capital does require investment of funds in training and development, spiritual and social capital require little financial investment. Rather, they require investment in the behavior and actions of leaders. This may be the hardest thing of all.

How do you decide to reinvest in social, spiritual and human capital? I suggest that the management teams, at several levels of the organization, complete the self audits in each of the previous chapters.Then add them up, and have a planning session in which you review the results, brainstorm alternatives for enhancing the areas in which you need to improve, and reach consensus on actions to invest (not necessarily money) in each form of capital.

Wealth and Happiness

Everyone wants to be a millionaire, or is it billionaire now? But will you really be happy if you have a million or a billion? Will you be happy if your financial wealth exceeds your spiritual or social wealth?

There is research that answers this question. It says that if you make millions, you will not be any happier than someone who has very modest wealth. The pursuit of millions to achieve happiness is the pursuit of illusions.

The case can be made that happiness is found in fulfilling one’s purpose. Martin E.P. Seligman has studied mental health, what he calls positive psychology, as opposed to the more usual topic of psychologists, mental illness. Seligman presents the common sense hypothesis that more people are likely to achieve a healthy psychological condition by pursuing health and happiness, rather than continually seeking a solution to their problems. He has conducted an exhaustive study of happiness and arrived at a description of the conditions leading to what he calls authentic happiness.  Authentic happiness is distinct from temporary pleasure and is much more than the sum of continuous pleasurable events. In other words, if money, candy, sex or other pleasure inducing events were all that was required for happiness, then the person who could acquire the most of these pleasures would be happiest. The data says otherwise. The extremely rich are no happier than those who are just moderately well off. Easy access to sex or candy or any other instant pleasure does not cause one to be “authentically happy” – happy with oneself and one’s life. 

Seligman says, “The belief that we can rely on shortcuts to happiness, joy, rapture, comfort and ecstasy, rather than be entitled to these feelings by the exercise of personal strengths and virtues, leads to legions of people, who in the middle of great wealth, are starving spiritually. Positive emotion alienated from the exercise of character leads to emptiness, to in-authenticity, to depression, and, as we age, to the gnawing realization that we are fidgeting until we die.”  On the other hand, his research found that “The positive feelings that arise from the exercise of our strengths and virtues, rather than from the shortcuts, is authentic.” “Authentic happiness comes from identifying and cultivating your most fundamental strengths and using them every day in work, love, play and parenting.”

What you believe about the nature of community is also an important indicator of both success and happiness. Studies of authentic happiness have indicated that a strong social network is one of the highest causal factors. Those who live in the middle of a block of houses have a stronger social network, and report that they are happier than those who live at the end of the block.How many times have you heard people say “it’s all in who you know?” Well, there is a lot of truth in that.

Our culture has conditioned us to seek ease. Every advertisement of the vacationer laying on the lounge chair on the beach, beer in hand, beautiful bodies in abundance and free from care, seduces us to seek leisure. We want the most comfortable car, the most comfortable house, the safest neighborhood, the safest retirement fund, and every labor saving device that responds with a click of a remote control. But do these things lead to either happiness or the deep satisfaction of knowing that we are growing and developing? No, they are only those immediate pleasures that we confuse with authentic happiness.

The ability to create unity of our material, spiritual, social and intellectual selves is like the harmonious pleasure of a well played melody. This is the sacred hoop, the unity of the five circles of wealth.

Perspective: Money and Life Satisfaction
Managing Cash Flow
Managing Your Financial Assets