
Craft clear vision, mission, and value statements with your team, guided by Nancy Larocca Hedley’s leadership coaching and experience in organizational change.
Explore how vision, mission, and values guide brand messaging, boost employee engagement, and attract top talent, then learn to prepare, facilitate, and integrate these statements with your team.
Set your intention for creating your team's vision, mission, and values by clarifying why you engage in the work, and identify one to two metrics to measure its impact.
Distinguish vision, mission, and values, and align your team's work with the company’s north star. Create a clear, compelling vision that guides decisions and motivates people.
Define a mission statement and show how it connects to the vision to communicate purpose, direction, and your unique approach to external customers, shareholders, vendors, and partners.
Values are an organization's principles that guide daily interactions and shape culture as teams pursue vision and mission, guiding recruitment, onboarding, retention, and conflict resolution.
Identify your company vision, mission, and values through a ten to fifteen minute exercise, then reflect on what inspires you and how these principles align your team’s direction.
lead your team through a slow to fast cycle by articulating vision, mission, and values in an offsite setting that invites inclusive input, creativity, and strategic reflection.
Prepare for your offsite by reviewing whether you need vision, mission, or values, determining who to involve, and choosing a venue to put the statements into action.
Engage your team in co-creating vision, mission, and values by guiding five phases—set the stage, imagine, gather, refine, and next steps—fostering inclusion and active participation.
Create clear vision and mission statements with your team using guiding questions to articulate a future state in one sentence. Define the unique contribution and for whom you serve.
Reflect on your best team and pair up to share stories revealing key qualities. Converge on five to seven core values, test their usefulness, and plan how to embed them.
Plan your offsite with a focused 15–20 minute exercise to finalize your team vision, mission, and values, review the worksheet, and identify concerns and needed support to energize the process.
Transform your team's vision, mission, and values into action by communicating them broadly, aligning work with these ideals, resolving conflicts, and iterating based on key metrics.
Lead by example to align actions with the vision, mission, and values, and apply a stop, start, continue exercise to reflect, adjust behaviors, and share progress with the team.
Acknowledge your commitment, understand why vision, mission, and values matter, and apply these statements with your team in daily operations to keep them alive.
Are you looking for ways to engage and inspire your team? Research shows that employees are more engaged when the mission and purpose of their company makes their job feel important. In larger organizations the link between the company mission and an individual contributor's work can be tenuous. But team leaders can strengthen that link by creating team-level vision, mission, and values statements that align with the larger organization's vision, mission, and values.
This course is designed to prepare and empower you to do just that.
Having a vision is important because it paints an inspirational picture of the future that your team can work toward, providing clarity and purpose for all. Having a mission is important because it supports the vision and communicates what your team will do, for whom, to bring about the vision. The mission is particularly useful when communicating beyond your team to internal and external customers, partners, vendors, and other stakeholders. Finally, values are important because they shape the overall culture of an organization, and guide the day-to-day interactions of team members.
In this course, you will...
Connect with your intention for creating team-level vision, mission, and values statements
Identify metrics you'd like to move as a result of having done this work
Discover the differences between vision & mission statements and why they're both important
Discover what values are & why they're important
Reconnect with the vision, mission, and values for your company so you can be re-inspired and ensure alignment when you do the work with your team
Learn how to engage your team in the process of creating vision, mission, and values statements in a collaborative, inclusive way
Develop a plan to create vision, mission, and values statements with your team
Explore how to put your team vision, mission, and values into action through communication, aligning work, prioritizing work, and resolving conflicts
Assess your leadership approach and identify ways to model the behaviors you want to see in your organization
I’ve been working with leaders and teams for more than two decades as a leadership coach, consultant, facilitator, and human resources professional. The vision I hold for my work is a world where everyone is thriving in their purpose, realizing their boldest visions, and contributing to the greater good. Join me and learn how to create Vision, Mission, and Values statements with your team today.