Creating Superior Differentiation & Sustainable Competitive

Sustainable competitive advantage is the only thing that drives high valuations. Price to earnings ratios can be 5 to 10X for a company that locks up its market well, and ideally in multiple ways using multiple techniques you will learn in this course. This can mean a cash out price for you and your investors of 10, 20 even 50X more because growth rates will also be higher with strong SCA and marketing costs lower.

As the key to creating wealth, attracting capital and the best team this requires you already understand previous courses on Market Research, Competitive Intelligence, Strategy and Positioning and others. This course glues together all these things to generate the equity value in your business sooner and make it much greater. Even 10X what it might be without this advantage designed into your business model from day #1.

This is far more sophisticated and useful that the 4-Typesof businesses in Michael Porter's quadrant model. It is one that can be applied to any busines to layer in more SCA and value in the business evolving and improving it over time, but ideally designing this in on Day #1.

I have had clients that discover this after years of building a business and realize they wasted years building the wrong business. The risk of entrepreneurship deserves the reward of wealth and SCA is the way to get it.

This checklist of the 11 Top Ways to Create SCA could make you millions just by adjusting your business model before you even launch! I mean it!

It could even be the difference between your company getting funded, surviving and becoming profitable because SCA makes lots of good things happen in a business. It is like gravity attracting talent, capital and even business partners. Always working for you in subtle ways, 24 hours a day.

We will review dozens of ways most companies should consider and use to leverage their IP to create SCA. And how culture creates SCA and can build more very day.

Peter Drucker, The Father of Management once said, "Culture eats strategy for lunch." We'll explore why this is true and how aligning company values, vision and life purpose always creates better results. And how innovation and failure MUST be built into any company that expect to build large value or grow quickly.

The session looks at examples and variances in company value when IP and SCA are leveraged and when not by industry sectors. This is why the 10X in value/wealth generation mentioned before is fact, not hype.

The role of the CEO in driving SCA and the nine things a CEO must do to create SCA.

What a person must do to become a top CEO that most really successful CEOs make time for daily. Personal development is a never ending takes to create constant personal improvement not just constant improvement in the business. The CEO is a limiting factor on the success of any business and if he/she does not grow they must be replaced, or the company will flat line.

Here we will discuss how the Go-To-Market Strategy (GTM) and the life cycle of a company to build it to last and also to exit.

Results come from strong teams, not just individuals when the task is about building a large and successful company. You cannot do it alone. That means you need to attract, hire and keep top people. That means you need to sell a vision, have integrity and create a win-win for the company and these people, sharing the wealth. Greed Entrepreneurs are rarely successful they just create a revolving door of people in management. Because as soon as a smart person sees the Founder/Entrepreneur/CEO keeps all the credit or money they are gone.