Creating Strategic and Operational Marketing Plans
What you'll learn
- 1. Understand various business orientations and the emerging of the Marketing Orientation
- 2. Define key Marketing concepts from credible academic and professional references
- 3. Explain the Marketing scope and its importance for any organization
- 4. Outline vital Ethical considerations when practicing marketing
- 5. Explain the Marketing Planning Process based on the APIC framework
- 6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans using the provided templates and the step-step guidelines
- 7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments
- 8. Reflect on best international marketing practices throgh many cases studies at different sectors
- 9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss
- 10. Design and generate Strategic Marketing Goals by applying SWOT and TOWS tools
- 11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool
- 12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy
- 13. Understand the concepts of Segmentation, Targeting, and Positions (STP)
- 14. Defining and managing the 7Ps of the Marketing Mix
- 15. Demonstrate the elements of the Corporate Identity Mix
- 16. Understand the Customer Journey while assessing various touchpoints
- 17. Developing Operational Marketing Plans based on SMART objectives
Requirements
- There are no specific requirements for this course. All that it needs is your open mind and creativity
- Like Swimming, Marketing is only learned by practice. So try to apply the course content at your organization
- I would say that the content is intensive. I have extracted and summarised data from more than ten marketing books, 20 case studies, and many examples from my experience in the private, public, and academic sectors
Description
At the end of this course, you will be able to:
1. Understand various business orientations and the emerging of the Marketing Orientation
2. Define key Marketing concepts from credible academic and professional references
3. Explain the Marketing scope and its importance for any organization
4. Outline vital Ethical considerations when practicing marketing
5. Explain the Marketing Planning Process based on the APIC framework
6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines
7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments
8. Reflect on best international marketing practices through many cases studies at different sectors
9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens's 7Ss
10. Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools
11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool
12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy
13. Understand the concepts of Segmentation, Targeting, and Positions (STP)
14. Defining and managing the 7Ps of the Marketing Mix
15. Demonstrate the elements of the Corporate Identity Mix
16. Understand the Customer Journey while assessing various touchpoints
17. Developing Operational Marketing Plans based on SMART objectives
Who this course is for:
- Marketing Managers and Directors who want to create strategic and operational marketing plans.
- People who are aiming to create a solid marketing foundation.
- Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing.
Course content
- Preview00:23
Instructor
![Usama Adnan Ali Al Lawati](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.2 Instructor Rating
- 27 Reviews
- 6,923 Students
- 1 Course
I am a dynamic seasoned marketing professional with 10 years of experience in strategic management and business development. I have worked in the private, public and academic sectors and gained a depth understanding of a wide range of industries like retailing, knowledge based economy and higher education. Success was my partner in articulating business strategies and achieving targets during my affiliation with influential organizations.
Sold products and services with a value of over USD 8 millions.
Created an advanced institutional performance management system with over 50 indicators.
Managed more than 50 suppliers and contractors.
Pitched around 40 presentations in local and international events with audiences over 200 people.
Manged a profile of more than 1,000 items across Oman with full involvement in cost negotiation, pricing, logistics and supply chain, inventory control, merchandising and sales.
Established business strategies for 4 departments in different organizations