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Design Graphic Design & Illustration Graphic Design

Creating marketing graphics for business: A beginners guide

Tips to teach yourself graphic design
Rating: 4.5 out of 54.5 (2 ratings)
6 students
Created by Claire OBrien
Last updated 3/2018
English
30-Day Money-Back Guarantee

What you'll learn

  • Create inspiring images for your business.

Requirements

  • Basic understanding of marketing concepts, the buyer journey or sales funnel would be an advantage.

Description

Success starts with a great design 

From social media posts to blog images and business cards to event flyers, these days everybody needs interesting images that grab attention, increase engagement and turn casual browsers into loyal buyers.      

Most businesses don't have the resources to hire graphic designers so the onus is on marketers, business owners and freelancers to produce professional, original images quickly, and within budget. On top of everything else they have to do!

In this course I use examples from Design Wizard while it is not necessary to create an account on Design Wizard in order to complete the course or the assignments, it may be of benefit to students. 

Learn everything you need to know about creating designs that truly stand out from the crowd. Go from beginner to pro in no time at all with the beginner's guide to creating marketing graphics for business. 

Who this course is for:

  • Beginners design course for marketing and advertising a business or service. This course is not for experienced designers.

Course content

4 sections • 16 lectures • 1h 37m total length

  • Preview03:36
  • Preview05:14
  • Your turn! Create a file of images and ads
    1 question

  • Introduction
    00:25
  • Preview09:09
  • Font Pairing
    04:37
  • Color Combinations
    05:29
  • Preview05:37

  • Introduction: Design For Social Media
    00:24
  • Design For Social Media
    05:49
  • Creating Awareness building content
    10:24
  • Converting followers into leads using images
    06:28
  • Creating images that convert leads to customers
    10:47
  • Your turn! Social Media Challenge
    1 question

  • Introduction
    00:23
  • Creating Marketing Materials
    09:35
  • Business Card Design
    08:16
  • Effectively communicating with your printer / supplier
    09:40

Instructor

Claire OBrien
Marketeer
Claire OBrien
  • 4.5 Instructor Rating
  • 2 Reviews
  • 6 Students
  • 1 Course

Claire O’Brien is the Marketing Manager at Design Wizard and has over ten years experience as a content creation specialist. Her areas of expertise include visual content, digital marketing, email marketing, social media and advertising.

Claire’s knowledge extends to technology, software, and digital trends ensuring she stays ahead of the curve. Claire is often a featured speaker at events such as conferences, webinars and live-streams.

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