My passion is a start-up business building. Understanding how users go through their decision-making process for a new product and connecting to a new start-up business. Dedicating time and effort to really discover ways to build early traction in an efficient and faster way and, in the process, improve every aspect of messaging and channel strategies. Part of my daily routine is to learn something new, every day. My current undertaking is HTML and CSS which I have officially claimed myself to have a basic understanding of.