Marketing and Sales Strategy for Independent Professionals
4.6 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,021 students enrolled

Marketing and Sales Strategy for Independent Professionals

Sales Funnels : Marketing : Business Models : Independent Professionals : Business Plan : Customer Value Optimization
4.6 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,021 students enrolled
Created by Inge de Dreu
Last updated 10/2019
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Marketing Strategy for Independent Professionals
  • How to Create a Great Sales Funnel
  • The use of Business Models for Independent Professionals
  • How to Get, Keep and Grow your Customer Base
  • No previous knowledge required.

Do you want to make the most out of your professional practice? Do you want financial independence, but you are not sure how to take the step and start your own professional business? Are you not sure how a Sales Funnel could help you find your customers?

Then this course will help you to find your initial clients, clarify how you communicate with them and help you set up your marketing strategy.

No matter whether you are a psychologist, therapist, coach, accountant, lawyer or any other kind of professional, thinking about Sales Funnels can help you smoothen out your sales process, which is beneficial both for you as an independent professional as well as for your clients.

As an independent professional, you want to focus on your main activity, not on your sales process. Therefore, if your sales funnel is shaped the right way, you will not need to think about it too much anymore. Customers come in easily and know what to expect. You, as an independent professional, can find a balance between finding scalability for the less complex products or services that you are offering, as well as providing a space for customers that need more complex (and therefore better remunerated) products and services.

Your customers will find a clear path and ways to take advantage of everything you have to offer. Whether they have small or large budgets, complex or simple needs.

Please note that this course is NOT a tutorial; it is not about the use of a software or platform specifically. Rather it is about marketing strategy and the way to think about sales funnels, in order to make them great for both you and your customers. You will find some suggestions about which tools to use, but no tutorial or economical connection with these tools.

What my clients say:

I am an experienced entrepreneur who has already achieved a record-breaking IPO. I am also a bestselling non-fiction author of 14 books/$3.8m+ sales and my work has been endorsed by many top business leaders. Inge is fantastic. I highly recommend her. Inge doesn't just have the brilliant professional knowledge to help you achieve your goals, she speaks the truth and has great intuition. Combine all these things and you can imagine how valuable her support is. I am certain you won't be disappointed. Thank you. Inge!


Thank you so much for your help! Idk what it was about how you explained these concepts to me, but I had been struggling to understand them for two years and suddenly after talking to you it all made sense. I am forever grateful for your assistance and I will be coming to you for advisement in the future! Thank you so much again!


Inge has taken the time to properly research my business and delivered an outstanding BMC along with very valuable suggestions that defiantly helped me in looking at my overall strategy & business model from a different prospective with highlighting the core activities that needs to be focused on. She's really professional and easy to communicate with. The work was delivered on time. REALLY recommended!!


Provocative and out of the box approach to solving the problem. Not a rush job, but very thoughtful and insightful. Thanks for helping us out on this! Much appreciated.


Inge is a great mentor, she helped me correct and refine my business plan and her expertise and advice were invaluable and vitally important in preparing my Business Model and Business Plan. Without her it would have been a mess. She is a highly skilled professional.


We had a very good collaboration throughout the project. She is an expert in BM studies and I love to continue working with her. She delivered more than what we were expecting and really considering for long term cooperation. Thanks Inge


Who this course is for:
  • Independent Professionals
  • Life coaches, accountants, therapists, psychologists, subject matter experts, any other professionals
  • Professionals who already have or have plans to set up their own business
  • Professionals who want to become financially independent
  • Freelancers
Course content
Expand all 10 lectures 48:16
+ Introducción
3 lectures 10:27

The reasons why you would want to create a Sales Funnel and the use for an independent professional. How to think about marketing.

Preview 03:39

Every communication or marketing message, should start with a purpose, a WHY. We take a look at your purpose and how to start your Sales Funnel from here.

Preview 04:27
Define your WHY, your purpose as an independent professional. This will allow you to attract your early adopters, those who will later on be your evangelists.
Define your WHY - your purpose as an Independent Professional
2 questions
Customer Arquetype
+ Creating a Sales Funnel
3 lectures 30:00

Customer Value Optimization allows you to shape your funnel and categorize your products and services. It helps smoothen out your sales funnel and marketing messages to potential and existing clients.

Preview 07:39

How to use business models for independent professionals. This will bring you clarity about how your business operates and also, how to experiment with new parts of your business.

Business Models

How to Get, Keep and Grow customers for independent professionals. Another tool to help you smoothen out your sales funnel and think about marketing made easy.

Get, Keep and Grow
Define your channels, the tools you will use in each step of the Get, Keep and Grow sales and relationship process.
Get Keep and Grow
1 question
+ Conclusions
3 lectures 05:42

As communicating your purpose will be essential to attract the right customers, it is time to go back and check your communication in your sales funnel.

Back to Why

Some of the tools that might be helpful in the creation of your sales funnel.

+ Bonus Section
1 lecture 01:07

Bonus lecture: how to continue with Entrepreneurship and Business Models.

BONUS Lecture