Rebuild Any Website To Convert Visitors To Customers
4.0 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,204 students enrolled

Rebuild Any Website To Convert Visitors To Customers

Learn how to redesign your website to turn visitors into customers and increase your online sales & return visits.
4.0 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,204 students enrolled
Created by Bruce Chamoff
Last updated 12/2015
English [Auto]
Current price: $59.99 Original price: $99.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 7 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Design better and more effective websites that turn website visitors into potential customers
  • Present material that will keep website visitors on the website longer
  • Make money with any website
  • Show up-to-date information
  • Display the contact information in a more prominent place to get more visitor engagement
  • Getting website visitors to take action and purchase that product
  • Acquire a competitive edge and web design over similar websites
  • Entice website visitors to return to the website more often: Increase return rate
  • Understand why search engine optimization is also people optimization (and why most SEO professionals do not understand how important this is)
  • Students only need the desire to design a successful website using any method including Dreamweaver, Wordpress, HTML, CSS or any back end scripting language such as PHP or .NET.

This is a complete course that is for anyone who has designed a website in the past or is thinking about designing a website in the near future.

This course does not include coding of any kind, so no knowledge of HTML is required. If you have ever designed your website with any of the following technologies:

  • Dreamweaver
  • HTML 4/5
  • CSS
  • WIX
  • MS Front Page
  • Wordpress
  • Drupal
  • PHP
  • .NET

...then this course is perfect for you.

Have You Ever Designed A Website That Has Not Increased Your Online Sales?

If you have ever designed a website and have not been able to sell your products or services from it, then it may be designed ineffectively. I will show you how to make your website successful just by changing its design.

My course will show you what type of web design makes website visitors take action to achieve your website goal. We also show what does NOT work and how to fix the issues.

Using This Course As A Reference

This course is not just for learning how to create successful websites, but also to be used as a reference while you design your website.

My Background In Web Design And Fixing Ineffective Websites

I have not only designed websites for my clients, but I have also turned around their sales and visitor engagement. I now offer these same strategies to students in this course.

I Offer Several Activities and Projects In This Course To Help Students Apply This Course To Their Own Websites

When students sign up for this course, they will have access to various exercises and quizzes to help them apply the knowledge and design strategies taught in this course.

Who this course is for:
  • This course is geared toward everyone who designs a website regardless of the method. Whether you design your website with Dreamweaver, plain HTML or a scripting language like PHP, this course will help you create more engaging websites for your visitors
  • This course is also perfect for online marketers and social media professionals who need to sell products and services online by presenting the products and services in a faster, more direct way.
Course content
Expand all 35 lectures 01:27:48
+ Web Design Strategies That Make Visitors Take MORE Action On Any Website
9 lectures 23:56

In this video, I explain why this course is perfect for anyone who designs websites and would like to engage more with their visitors online. This is not a coding course, but is a good fit for any type of web design method including Dreamweaver. HTML or websites like Wix.

Whether you want your website visitors to purchase your product online, join your website as a member or perform any of the 23 actions listed in Lecture 2, this course teaches the design strategies that will work for any website.

Preview 01:00

Websites make more money when their website visitors are lead to the end goal. How do we accomplish this? With hard or direct calls to action. More often than not, most websites have more than one confusing website visitors.

In this video lecture, I show you how to differentiate the difference on any website between direct (hard) and indirect (soft) calls to action.

This is something that most marketing or web design courses will not tell you.

Engaging Visitors with Direct Calls To Action
23 Direct Calls-To-Action For Any Website. How many does YOUR Site Have?

This video continues where the Direct Calls To Action leaves off.

What is a call to action and why do so many websites fail to use them. Adding one will help engage your visitors more and possibly improve online sales.

The Engagement Power of Calls To Action

This video explains the path that website owners take and how web designers can take advantage of that knowledge.

Where Do Website Visitors Look When Visiting a Website for the First Time
Exploring Google Analytics' Bounce Rate To See If People Are Leaving Our Website

The contact us link is the most poorly designed piece of information on any website, but one of the most important. In this video, I show how to properly provide the Contact Us link.

The Contact Us LInk and How To Design For It

There are companies who need to make money from their phone number what are displayed on their website. Most web designers add the phone number to the wrong place. In this video, I explain how to place the phone number to generate more leads and sales.

Engaging Website Visitors To Call: Getting More Calls from Your Phone Number
Engaging PAID Members To Sign Up For Your Website
+ Your Website Logo - Does it Make Or Break Your Website
2 lectures 07:27

Placing your logo in the optimal position makes a BIG difference when it comes to branding yourself or your company. Do not just place your logo in the upper left-hand corner like most websites if that logo will take away from your call to action. In this lecture, I show you exactly what the place is for your logo.

How to Correctly Place a Company or Website Logo

This exercise contains questions to help analyze the logo of any website and to understand if it impacts the engagement from the visitor or customer.

Exercise: Analyze your logo on your website.
+ Engaging Website Visitors To Stay On Your Website Longer
11 lectures 24:50

We always talk about updated content, but how often should we update it and what is the impact to search engines and website visitors? I explain the answers in this video.

How Often Should We Update Our Website's Content
How We Can Tell When People Leave Our Website Without Browsing

This is the most occurring element on any website that makes the website look outdated no matter how often it is updated. Correctly implementing this single piece of information in your website's footer will make or break its success for return visits, visitor interaction, and online sales.

The Most Common Element That ALWAYS Makes A Website Look Outdated

There are five major mistakes that websites commit and anyone of them can cost sales and return visits.

Preview 06:07

Every website owner wants high search engine rankings, but search engine optimization only works when the website is also optimized for people as well.

People Optimization: When Search Engine Optimization Is Not Enough

Websites succeed much better when visitors come back. This lecture shows you how to add simple elements that increase the return rate of your visitors so you can promote more content to them.

Enticing Website Visitors To Return To Any Website

Why adding too much contact information is just as bad as having no contact information.

Preview 01:07

I have dealt with many website owners who believe in this dangerous misconception which causes a loss in online sales and return visits. I identify the misconception and show how to solve it.

The Biggest Assumption Business Owners Make On Their Website

You may have seen websites that have sharing tools from all the major social networks, but is that necessarily a good thing? In this video, I explain what a good number of social media icons are to include.

What is the Proper Amount of Social Media Icons To Have
Review Quiz: 10 Questions
9 questions

Everyone has a goal with their websites. Most websites have several goals. In this exercise, write down the most important goal. It can only be one goal. Next follow these steps in this exercise.

Preview 00:25

In this exercise, I present ideas for looking objectively at any website and deciding if the contact information can be found. If you have a website of your own, this is the best site.

Exercise: How Do People Contact You On Your Website?
+ Making More Money On Your Website With Its Current Design
2 lectures 06:35

For some of my students, this has become a popular section, but I have stripped out some older videos and am revamping this section to update it more.

Watch this introduction on some of the mistakes that people make when it comes to making money and how you can avoid them.

Intro: Mistakes webmasters make when trying to make money & how to avoid them.

Most website owners want to earn revenue from their website. However, placing monetization in the wrong places can cost sales and lose visitors.

How To Monetize A Website Without Driving Website Visitors Away
+ Engaging Your Website Visitors Who Use Mobile Devides
4 lectures 13:13

Some websites look good in a mobile device, but most do not, because they have not been updated to be responsive. In this video, I give a brief introduction into the world of responsive websites.

Using Web Browser Tools To Check Responsiveness
Checking Website Responsiveness on Firefox

Mobile devices are becoming more popular than computer screens to view and utilize websites. Does your website look well-designed on a mobile device?

This project contains instructions on how to perfectly view your website on a mobile device and how to decide if it is time for a redesign.

Preview 01:01
+ Case Studies on the Most Popular Websites & Interviews With Common Web Surfers
4 lectures 08:55
Case Studies Introduction: About This Section and the Websites We Discuss
Case Study: Craigs List

I interviewed Susan about what her experience surfing the web and what drives her away from websites.

Interview With A Common Web Surfer: Susan

Is your website too busy? Check out this busy community festival as I was too confused to know where to go first. Are your website visitors like this?

Is Your Website Like A Busy Community Fest?
+ Additional Projects and Exercises
2 lectures 00:59

The best way to know how people surf a website is to watch them.

Project: Watch Others Surf Your Website

In lecture 2 titled 23 goals of any website. How many of these goals does YOUR website have?, Can you think of more? This exercise helps you think of more ways.

Exercise: How Many More Goals Can You Think Of?
+ Conclusion and Bonus Lecture
1 lecture 01:52
Bonus Lecture: Additional Courses & Sites